Founded by Zaira P. Giulianelli, Dventotto® is a distinctive name in the luxury petwear sector, combining the sartorial traditions of Italian fashion with a mission-driven devotion to animals. Through its signature label the brand is setting new benchmarks in craftsmanship, sustainability, and design, tailored for pets with the same exacting standards often reserved for haute couture.
Dventotto® was born from a personal need—an unfulfilled desire to dress Mrs Giulianelli’s own dog in clothing that matched the style and comfort of high-end human fashion. Encountering a petwear market dominated by mass production, superficial design and poor quality fabrics, she set out to fill the void with custom-made, luxurious, and functional garments. “What started as a personal mission has grown into a brand committed to redefining excellence in luxury petwear,” said Mrs Giulianelli, who serves as both Founder and Designer of the company.
The foundation of the brand rests on Italian craftsmanship, where every item is designed, prototyped, and finalized in collaboration with highly skilled artisans. Seamstresses with specialized fashion experience handcraft garments from prestigious materials such as Harris Tweed® sourced from the Scottish Highlands, Chanel tweeds, Italian damask cotton, brocade, and velvet. Even the designs of printed patterns on fabrics are created in-house, underlining the brand’s commitment to originality and full creative control.
Each garment undergoes multiple phases of development—beginning with preliminary sketches that are reviewed with tailors and stylists before moving into a series of prototypes. These designs are tested on various pet breeds to ensure ideal fit, comfort, and practicality. The attention to detail is tailored to the needs of specific dog types, ensuring that the garments do not interfere with fur quality or comfort, especially for dogs with longer coats like Maltese or Poodles.
Unlike many in the industry who rely on rebranding mass-produced items, Dventotto® crafts each piece from the ground up. This approach enables the company to deliver unique, functional designs that embody both elegance and utility. “We don’t mass-produce; we handcraft. We don’t follow trends; we set new standards in petwear,” Mrs Giulianelli emphasized.
Sustainability is another cornerstone of the brand. Every item is packaged in paper-based, plastic-free materials. Boxes are constructed from recycled paper, and excess fabric is either repurposed into accessories such as bow-ties and bandanas or responsibly recycled. These efforts reflect the brand’s holistic philosophy that prioritizes both design integrity and environmental consciousness.
Beyond fashion, Dventotto® maintains a philanthropic commitment to animal welfare through its ongoing support of Anita Onlus, an Italian animal shelter. The partnership is privately funded and longstanding, underscoring the brand’s mission to improve not only the lifestyle of pets with loving homes but also those still seeking one.
The emphasis on quality, detail, and emotional resonance makes Dventotto® a compelling case study in how niche fashion can transcend trend cycles and commoditization. Garments are tailored not just to fit but to enhance the dog’s physicality and expression—blending form, function, and affection into every stitch. Each piece stands as a testament to what fashion can achieve when aligned with care and purpose.
Dventotto® is steadily carving its niche within luxury circles, capturing attention for its refined, thoughtful, and highly curated collections. From French Bulldogs to Dachshunds, Whippets, and more, the brand delivers high fashion specifically tailored to each dog’s body type and comfort needs. The result is a wardrobe that reflects not only the personality of the pet but also the dedication and passion of its creator.
Recently, Dventotto® was recognized with the prestigious Best Designs in Niche Luxury and Pet Empowerment in Italy of 2025 award at the Evergreen Awards. This acknowledgment highlights the brand’s exceptional craftsmanship, dedication to sustainable practices, and innovative approach to the luxury petwear market, further solidifying its position as a leader in the industry.
Those interested in exploring Dventotto®’s evolving collections and exclusive pieces can follow the brand through its official social channels and stay updated on new releases and collaborations. As its mission continues to grow, Dventotto® stands as a unique presence in the market—where Italian craftsmanship meets animal devotion, one handmade garment at a time.
Explore more via Instagram, Facebook, or the upcoming official website at www.dventotto.com.
