Women's Insider

Browsing: Beauty

Novoflö logo centered against a bright blue sky with soft clouds.

Why Your Expensive Skincare Is Not Working, And What Your Shower Has To Do With It

Lauren E. Whitman·

Discover how Novoflö is helping wellness conscious consumers rethink the most overlooked step in their beauty routine: water quality. There is a familiar frustration shared by millions of people. Shelves are filled with carefully selected serums, moisturizers, masks, and hair treatments. Morning and evening routines are followed with dedication. Yet despite the investment of time,

MD Skin Solutions delivers science backed skincare designed to support healthy, glowing skin

Created By A Skin Professional, Backed By Science: How MD Skin Solutions Is Making Effective Skincare Accessible

Natalie J. Brooks·

MD Skin Solutions delivers science backed skincare designed to support healthy, glowing skin with accessible formulas for every routine. There was a moment when Charlotta A. Pettersson realized something was missing in the skincare industry. After years of working directly with clients, collaborating with plastic surgeons, and training medical and aesthetic professionals, she repeatedly encountered

Hand holding Flexxi Beauty’s 4-in-1 interchangeable makeup brush, highlighting ergonomic design and brush head.

Flexxi Beauty Makes Makeup More Accessible

Natalie J. Brooks·

Flexxi Beauty creates accessible makeup tools designed to support comfort, confidence, and inclusive beauty experiences for diverse users. There was a moment that changed everything for Isabella Morton-Smith. As an occupational therapist and former makeup artist, she spent years helping people navigate everyday challenges. At the same time, her background in beauty gave her a

How one question led noelvis rodriguez to create zalure

How One Question Led Noelvis Rodriguez to Create ZALURE

Emily R. Parker·

Attorney, entrepreneur, and brain tumor survivor Noelvis Rodriguez founded ZALURE after questioning what ingredient lists alone could not explain. Why do some skincare products contain similar ingredients yet produce very different results? That was the question Florida attorney Noelvis Rodriguez could not stop asking. Throughout her legal career, Rodriguez built her reputation on examining evidence,

Woman applying sunscreen to her shoulder while relaxing outdoors in warm sunlight.

Sun Protection Becomes Beauty’s Biggest Trend as Women Prioritize Skin Health in 2026

Rachel M. Collins·

A growing focus on skin health is reshaping the global beauty industry in 2026, with sun protection emerging as one of the year’s most influential beauty trends. Industry experts report that consumers are increasingly viewing sunscreen not as a seasonal product, but as an essential part of everyday skincare and wellness routines. The shift reflects

Jennifer Rushing and Kaeloni Majd standing in downtown Austin promoting integrated wellness partnerships.

South Austin’s Banyan & Bamboo Anchors a New Integrated Wellness Ecosystem

Rachel M. Collins·

Jennifer Rushing (Banyan & Bamboo) and Kaeloni Majd, ACNP (Atria Wellness) — Austin, TX South Austin wellness leaders unite as Banyan & Bamboo builds an integrated ecosystem for aesthetics, recovery, fitness, and longevity. AUSTIN, TX — Banyan & Bamboo Day Spa + Med Spa, the award-winning boutique wellness destination on South Lamar Boulevard, is emerging

Abigail Owusu smiling with arms crossed in floral dress against white studio background.

Hairylin Organics And Abigail Owusu’s Founder Story

Rachel M. Collins·

How one founder’s personal experience inspired the creation of a natural hair care brand focused on ingredient transparency and community trust. For Abigail Owusu, the idea behind Hairylin Organics did not begin in a boardroom or beauty lab. It began during her own personal hair care journey, when she struggled to find products that aligned