A Jacksonville herbalist turned itchy, irritated skin into a thriving natural skincare brand.
There was a night Nicole Boshell will never forget. Teary-eyed, she begged her fiancé to rub lotion across her dehydrated, stinging back. Relief came, but only for an hour. Then the burning itch returned, as it always did after she washed. The culprit was hiding in plain sight: her store-bought soap. That moment of frustration became the spark for Natural Desires Soap Company.
From Irritated Skin to Honest Skincare
Nicole describes herself with a smile as a “messy soap maker,” an herbalist who once smelled like a different plant every single day because she loved essential oils so much. Yet behind the playful self-portrait lies a serious mission. She lived with the same skin troubles many people quietly endure: dryness, redness, itchiness, and irritation that never seemed to fully heal.
The breakthrough came when she realized why her lotion failed. If toxin-filled commercial soap was causing the problem, no toxin-filled commercial lotion could solve it. The logic was simple, and it changed everything.
So Nicole began making her own soap by hand in Jacksonville, Florida. She studied botanicals, plant oils, clays, and essential oils. She experimented in small batches until her skin finally calmed. What started as personal relief grew into a calling to help others find the same comfort.
Why Natural Ingredients Matter
Nicole is direct about what hides inside many mass-produced products. The same kinds of ingredients found in engine cleaners, glass cleaners, and garage floor cleaners often appear in everyday skincare. Her response is both funny and pointed: you are not a car part, a window, or a garage floor. You are much prettier, and your skin deserves better.
This is the heart of the Natural Desires difference. Every product is crafted with whole, pure botanicals and free from harsh chemicals and artificial additives. Nicole believes what you put on your skin should be as healthy as what you put in your body. Your skin, after all, absorbs what it touches, which is why she refuses to compromise.
Her lineup reflects that commitment. Customers reach for the best-selling Oatmeal Milk Honey Soap, the Green Tea Goat Milk Soap, the Brightening Soap, and the Unscented Body Butter. During summer, limited treasures appear, including Mango Sunrise Body Butter, Beach Bum Soap, Papaya Coconut Milk Soap, and Mango and Yogurt Soap. Each one is made by hand, in small batches, with carefully sourced ingredients.
More Than Soap: An Experience
For Nicole, healthy skincare is only half the story. The other half is how it feels to be cared for. From the moment you hold one of her bars to the way your skin feels and smells afterward, every detail is designed to make you feel pampered, nurtured, and genuinely valued.
That intention resonates with her community. Natural Desires has earned more than eighty Google reviews and a glowing 4.9-star rating. One longtime customer, Tammy Bogart, shared her experience plainly. “I’ve been using natural desires soaps for years, and love them,” she wrote. “They suds up nicely, smell great and don’t leave any kind of residue on your skin. I love knowing I’m using not only a healthy soap that’s good for my skin without any harsh chemicals, but also feel good knowing I’m supporting a woman owned business.”
The recognition extends beyond happy customers. Natural Desires Soap Company earned the Best Specialty Shop award in both 2023 and 2025, including the Best of Bold City honor in Jacksonville. These accolades confirm what her loyal buyers already know: natural skincare done with heart stands apart.
Building a Healthier Lifestyle in Jacksonville
Through what Nicole calls “mother nature’s givingness, a little ingenuity, and a steadfast commitment,” she has made a healthier lifestyle accessible to her neighbors and beyond. Her shop sits on the bottom floor of the Avenues Mall in Jacksonville, where customers can browse, smell, and discover the products in person.
Nicole also invites people deeper into the craft. She hosts Soap Making Classes right at the Avenues Mall, sharing her knowledge so others can understand exactly what belongs on their skin and what does not. It is a generous extension of her mission, turning customers into informed creators.
For those who want even purer choices, Natural Desires offers bundles and a VIP text program that keeps fans first in line for seasonal releases. The brand continues to grow, yet it remains rooted in the same simple promise that started it all: pure, honest skincare that truly works.
Skincare That Honors Your Whole Self
What makes Nicole’s story compelling is not just the products. It is the conviction behind them. She understands the frustration of itchy, irritated skin because she lived it. She understands the worry of wondering what chemicals have soaked into your bloodstream and what they might do to your hormones, fertility, or overall health. And she refuses to let anyone settle for that uncertainty.
Instead, she offers a clear alternative. Soaps, lotions, scrubs, and body butters made with tallow, plant oils, goat milk, and essential oils. Products gentle enough for sensitive skin and effective enough to earn dermatologist recommendations. Skincare that treats you like the whole, worthy person you are.
If you struggle with eczema, dryness, acne, dullness, or simply want skincare you can trust, Nicole has a message for you. In her own warm words, “Girl, I hear you. I’ve been there. And you are in the right place.”
Discover Natural Skincare That Loves You Back
Natural Desires Soap Company welcomes visitors at the Avenues Mall in Jacksonville to feel the difference in person, or the full collection is available to explore online. Browse best sellers like the Oatmeal Milk Honey Soap, grab a seasonal favorite before it sells out, or join a Soap Making Class to learn the craft firsthand. Sign up for the VIP text program and be the first to know when new small-batch treasures arrive. Treat your skin the way it has always deserved: the natural way.
Explore More About Natural Desires Soap Company
Explore more about Natural Desires Soap Company by visiting their official website at naturaldesiressoapco.com. You can also connect with the brand on social media through Instagram, Facebook, Youtube, and Tiktok, where you can discover new products, tutorials, and updates directly from Nicole and her team.
