Brushean is elevating beauty hygiene with thoughtful innovation that encourages healthier makeup routines through cleaner beauty tools.
For many beauty enthusiasts, skincare routines have become increasingly sophisticated. Cleansers, serums, moisturizers, and sunscreen are carefully selected to support healthy skin. Yet one important part of the daily routine has often remained overlooked: the makeup brushes that come into direct contact with the skin every day. Recognizing that gap, Brushean has built its mission around making beauty hygiene easier, more accessible, and more intentional.
A Mission Inspired by Better Beauty Habits
Brushean was created with a simple belief that healthy skin starts with clean tools. The company introduced an innovative Makeup Brush Sanitizer designed to complement regular brush washing by providing a convenient sanitation step between cleanings. Using UV C light and ozone technology, the device sanitizes makeup brushes in approximately five minutes while also serving as an elegant storage solution that helps keep brushes protected from dust between uses.
From the beginning, the goal was never to replace traditional brush washing. Instead, Brushean sought to encourage healthier beauty habits by making routine brush sanitation easy enough to become part of everyday life.
A New Perspective on Beauty Hygiene
The inspiration behind Brushean came from an observation that many consumers carefully invest in skincare products while paying far less attention to the cleanliness of the tools used to apply them. Professional barbers have long practiced tool sanitation between clients, yet a similar ritual for makeup brushes had not become part of the everyday beauty conversation.
That insight inspired the development of what became the first makeup brush sanitizer of its kind, featuring a distinctive lift mechanism inspired by the classic Barbicide jar used in barbershops. Early supporters embraced the concept, helping Brushean raise more than $38,000 through Kickstarter and Indiegogo in 2018.
The company’s innovative approach established the foundation for a broader vision that continues to evolve today.
Leading the Next Chapter
Brushean is now entering a new phase under the leadership of Founder and CEO Rosanna Wang. Building on the company’s original vision, Wang is expanding Brushean beyond a single product into a beauty technology brand focused on advancing beauty sanitation as an essential part of modern self care.
Rather than concentrating solely on individual products, the company is working to establish Beauty Sanitation as a recognized category within the beauty industry. Its long term vision brings together thoughtful design, science inspired innovation, and everyday convenience to encourage healthier beauty rituals.
As skincare education has become increasingly focused on prevention and long term skin health, Brushean believes makeup brush hygiene deserves the same attention because cleaner tools can play an important role in an overall beauty routine.
Growing Awareness Through Innovation
Brushean’s commitment to innovation has attracted recognition from respected publications including Vogue, Glamour, Byrdie, ELLE, Sunday Edit, and Real Simple. The company has also developed a loyal customer community through its website and Amazon storefront, where customers appreciate the convenience of incorporating brush sanitation into their daily routines.
The company’s continued growth reflects a broader shift toward intentional self care, where beauty extends beyond cosmetics to include the habits that support healthier routines over time.
Rosanna Wang describes the company’s vision this way:
“Luxury isn’t just about beautiful products. It’s about beautiful habits. We designed Brushean to transform makeup brush hygiene from an occasional chore into an effortless daily ritual that helps people care for both their skin and their tools.
While the product’s signature lift function was inspired by the iconic Barbicide jar used in professional barbershops, our vision has always been much bigger than the device itself. We’re on a mission to make makeup brush hygiene as routine as washing your face or brushing your teeth because healthy skin starts with clean tools.”
National Recognition Reinforces Brushean’s Innovation
Brushean has been recognized as the Best Beauty Invention in the United States of 2026 by BestofBestReview.com, honoring the company’s innovative approach to improving beauty hygiene. The award recognizes Brushean’s patented Makeup Brush Sanitizer and its mission to encourage healthier beauty routines by making brush sanitation simple, convenient, and accessible as part of everyday self-care.
The recognition also reflects Brushean’s broader vision of elevating beauty sanitation into an essential category within the beauty industry. Under the leadership of Founder and CEO Rosanna Wang, the company continues to combine thoughtful design with science-inspired innovation, helping consumers adopt cleaner beauty habits while reinforcing the importance of maintaining both skincare and the tools used to support it.
Learn More About Brushean
Brushean continues to develop products that make beauty hygiene both elegant and practical while encouraging consumers to build healthier daily habits. Those interested in learning more about the company’s mission, its patented Makeup Brush Sanitizer, and future innovations can visit brushean.com. The product is also available on Amazon. Follow Brushean on Instagram for updates, or contact the company at [email protected].
