In 2015, Nicole Cascardi, a third-generation small business owner, launched Cassell Cleaners with a vision to simplify and improve the cleaning process. With a background in residential cleaning, Cascardi’s years of experience led her to create a unique solution to a common problem in the cleaning industry—a versatile, effective, and eco-friendly cleaning product. The result of her ingenuity is the 5-IN-1 Concentrated All-Purpose Cleaner, which has quickly gained recognition for its simplicity and sustainability.
The product, launched in 2023, is a concentrated cleaner that combines multiple cleaning tasks into one product. Cascardi’s solution was born out of her personal frustration of juggling multiple cleaning agents. “I spent years working as a residential cleaner, and I found myself constantly carrying several different products just to clean one home. It was not only inconvenient, but it felt wasteful,” she explained. “This experience inspired me to create a cleaner that could do it all while being better for the environment.”
The 5-IN-1 Cleaner is designed to be fume-free, bleach-free, and septic-safe, making it a healthier alternative to traditional cleaning products. With a citric acid base, the formula is safe for both people and pets, offering a non-toxic way to clean homes, offices, and businesses. The product is also sustainable, catering to a growing demand for eco-friendly and environmentally-conscious cleaning solutions.
What sets Cassell Cleaners apart from its competitors is the originality of the formula and its focus on both effectiveness and environmental responsibility. Cascardi’s decision to create an all-purpose cleaner based on citric acid addresses the need for an alternative to harsh chemicals typically found in commercial cleaning products. “I wanted to make something that didn’t compromise on power but was gentle enough to use daily and safe for everyone in the household,” she said.
Starting with small batches made in her tiny apartment, Cascardi worked tirelessly to perfect the formula, testing it on various surfaces and applications. The response from early customers was overwhelmingly positive, leading to increased demand and a move to larger-scale manufacturing. “It started as a small operation, just me making batches in my apartment. But the response has been so encouraging that we’re scaling up for large-scale production, and our product will be available in stores soon,” she said.
In less than two years, Cassell Cleaners has already seen significant success, with sales nearing half a million dollars. This impressive growth highlights the product’s market demand and the company’s ability to deliver a much-needed solution. The scaling up of manufacturing has opened up opportunities for the brand to expand its reach, with plans to distribute the 5-IN-1 Cleaner to a wider audience across the country.
Cassell Cleaners is not just a business for Cascardi—it’s a testament to the value of innovation and resilience in the entrepreneurial world. Despite facing challenges in both the cleaning and influencer industries, Cascardi took her mentor’s advice and turned it into a thriving business. “Being an influencer made me realize how much work was involved in marketing and creating content. That’s when a mentor suggested I create my own product, and it’s been one of the best decisions I’ve made,” she explained.
The company’s success has not gone unnoticed. In addition to the growing sales, Cassell Cleaners has also garnered attention for its potential in the entrepreneurial world. Nicole Cascardi has been nominated for several prestigious awards, including “Best New Female Entrepreneur” and “Rising Entrepreneur Spotlight.” Her achievements are a reflection of her hard work, creativity, and commitment to sustainability.
As Cassell Cleaners continues to grow, Cascardi remains focused on maintaining the quality of her products while expanding her business. The company is poised to make an even bigger impact in the cleaning industry, offering consumers a cleaner, greener alternative that doesn’t sacrifice performance for sustainability.
For more information about Cassell Cleaners and to purchase their products, visit their website.
