NEW YORK, NY — As temperatures rise, the beauty industry is embracing a shift towards radiant, natural looks this summer. Key trends include lightweight skin tints, humidity-resistant hair products, and bold, festival-inspired makeup. Nail art is also taking a vibrant turn with mix-and-match designs and bright colors.
Celebrity influences, such as Hailey Bieber’s “glazed blush” look, are driving the popularity of dewy finishes and playful aesthetics. This season’s beauty trends emphasize individuality and a carefree approach to self-expression.
Hailey Bieber continues to set the tone with her “blueberry blush” trend, introducing a cool-toned berry hue that adds a fresh, sun-kissed glow to cheeks and lips. This look, achieved using her Rhode Pocket Blush in “Plum,” offers a versatile option suitable for various skin tones.
New York Fashion Week Spring/Summer 2025 showcased a range of beauty trends that align with this season’s emphasis on natural radiance and bold expressions. Designers embraced glowing skin, soft pastel hues, and creative eye makeup, reflecting a move towards individuality and experimentation.
Nail art is experiencing a vibrant revival, with trends like the “Sardine Girl Summer” manicure gaining popularity among Gen Z. This quirky style features fishing-themed designs, including glitter, miniature feathers, and chrome-paint scales, offering a playful and customizable approach to nail aesthetics.
Minimalist elegance also holds its place, with soft, barely-there hues and sheer finishes dominating the nail scene. Shades like butter yellow, milky white, and Tiffany blue offer a refined, understated look that complements the season’s emphasis on natural beauty.
The “Guava Girl Summer” trend is making waves, inspired by the vibrant aesthetics of the guava fruit. This movement features guava-pink and green hues across beauty treatments, fashion, and fragrances, embodying vacation vibes and a carefree spirit.
Technological advancements are also shaping the beauty landscape. L’Oréal unveiled innovations like the Noli app, an AI-powered platform offering personalized skincare and hair product recommendations, and the Spotscan+ Coach app, designed for acne-prone users with educational modules and mindfulness support.
Overall, Summer 2025’s beauty trends celebrate individuality, natural radiance, and playful experimentation, offering a diverse array of options for self-expression.
