Women's Insider

Browsing: Business

ShelterBabby

The Pet Brand That Makes Products So Clean, the Founder Eats Them on Camera

Lauren E. Whitman·

The Story Behind ShelterBaby: How a Family-Run Brand Is Redefining Pet Wellness In a quiet corner of their home, Zhenya Villarreal stood in front of a camera, holding a spoonful of her company’s latest dog supplement. With a confident smile, she swallowed it. This wasn’t a marketing stunt—it was a declaration. For Zhenya, co-founder of

Madel Baroma

The Courage to Embrace Growth: Madel Baroma’s Journey from Rejection to Empowerment

Lauren E. Whitman·

A Moment of Realization There comes a moment in every great story when an individual must decide: Will they succumb to the weight of obstacles or will they rise above them? For Madel Baroma, a mother, entrepreneur, Doctor in Physical Therapy, and author, this moment came after countless setbacks that could have broken her spirit.

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This Way to Fabulous: Jessi Cabanin’s Reinvention and Journey to the National Stage

Lauren E. Whitman·

In the fast-paced world of branding and business, the difference between success and failure often lies in one key factor: clarity. Jessi Cabanin, the founder of This Way to Fabulous, Inc., understands this truth better than most. But her entrepreneurial journey is far from ordinary. From a million-dollar failure to founding a creative agency that

From Self-Doubt to Self-Defined: The Power of Brand Identity

From Self-Doubt to Self-Defined: The Power of Brand Identity

Lauren E. Whitman·

Many women entrepreneurs are encouraged to “just start.” Start posting. Start selling. Start showing up. But what if you’re still grappling with who you are in your business, what you stand for, and who you’re actually talking to? This is the quieter reality behind many early-stage businesses led by women: beneath the strategy, systems, and

76008 Candle Co.

A Legacy of Leather and Family: The Story Behind 76008 Candle Co.

Lauren E. Whitman·

76008 Candle Co., a women-owned, family-operated business based in Texas, has been illuminating homes across the country with its authentic, hand-poured candles since 2018. Specializing in creating high-quality, natural soy wax candles, the company offers a truly unique experience for candle lovers: a leather-scented candle that brings nostalgia and warmth with every burn. Founded by

U.S. Stock Markets Rally as Middle East Tensions Ease and Oil Prices Plunge

U.S. Stock Markets Rally as Middle East Tensions Ease and Oil Prices Plunge

Lauren E. Whitman·

U.S. stock markets posted strong gains on June 23, 2025, as investor confidence surged following signs of de-escalation in the Middle East and a dramatic decline in global oil prices. The relief rally came after Iran delivered a restrained response to recent U.S. airstrikes, reducing fears of a wider conflict that could disrupt the global

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ALR Virtual Services: Best Virtual Service Company In The U.S. Of 2025

Lauren E. Whitman·

In the dynamic and competitive landscape of boutique business management, ALR Virtual Services has firmly established itself as an essential ally for boutique owners navigating the complexities of the digital age. With a focus on personalized, hands-on service, the company has redefined virtual assistance for small businesses, positioning itself as a trusted partner for those