Oceania Marketing Group, founded by seasoned digital strategist Karen Lewis, has become a significant player in the marketing industry. Specializing in a wide range of marketing services, the agency combines data-driven strategy with creative execution to deliver both immediate and sustainable growth for brands. The company’s philosophy centers on placing people first across B2B, B2C, and C2C marketing, allowing it to cut through the noise and deliver marketing solutions that work. At the heart of its success is a commitment to solving problems through tailored, human-centered marketing strategies.
With over 20 years of experience across various competitive industries, Karen Lewis has led Oceania Marketing Group with a focus on bridging the gap between strategic planning and actionable results. The agency places particular emphasis on digital strategy, user-centric experiences, and measurable outcomes. Through this approach, Oceania Marketing Group helps businesses optimize their marketing operations and achieve long-term growth.
The founder of Oceania Marketing Group led award-winning digital transformation projects during her time working directly with leading financial services organisations. Notably, she spearheaded the redesign of a life insurance website that received industry recognition for Best User Experience in Insurance in 2014. These achievements reflect the depth of expertise and hands-on experience now embedded within Oceania Marketing Group’s approach to delivering data-led, results-driven marketing solutions.
At the core of Oceania Marketing Group’s success is a dedication to clarity and cohesion in its marketing strategies. The agency partners with clients who are not only ready to grow but are also seeking to develop scalable, performance-driven marketing initiatives. Specializing in strategic marketing consulting, customer retention and acquisition frameworks, website user experience (UX) and conversion rate optimization (CRO), digital channel strategy, and fractional CMO services, the company is equipped to handle all aspects of digital marketing. Its focus is on delivering sustainable and data-backed results, whether clients are launching a new service, refining their digital ecosystem, or addressing complex conversion and customer lifecycle challenges.
With a passion for using data-driven strategy to demystify marketing for organisations of all sizes, Karen Lewis has long been a trusted voice in Australia’s digital evolution. Her expertise was recognised at the highest levels when she was appointed as an Advisor to the Australian Government, helping shape the nation’s transition into a thriving Digital Economy in 2018. As Vice Chair of D+T Collective (formerly AIMIA, part of ADMA), Karen represented the digital marketing industry at board level—championing innovation, ethics, and emerging technologies in a rapidly changing landscape. These roles, combined with decades of hands-on experience across financial services, health, and e-commerce, form the foundation of Oceania Marketing Group’s strategic approach to marketing with purpose and impact.
In an ever-evolving marketing landscape, Oceania Marketing Group’s ability to navigate the digital world is a key strength. The agency’s leadership and vision allow it to solve real problems through effective marketing strategies. “Great marketing isn’t just about selling—it’s about solving real problems,” says Karen Lewis. “Whether it’s creating user-centric digital experiences, driving data-driven strategies, or transforming brands into market leaders, we’re always focused on delivering meaningful results for our clients.” This philosophy drives the company’s approach and sets it apart from others in the industry.
The pressure on modern marketers is immense, with expectations to be strategists, technologists, data analysts, content creators, and AI specialists. Oceania Marketing Group supports its clients in navigating these challenges by providing the insights and tools needed to thrive in a digital-first world. With experience in industries such as financial services, health and disability (NDIS), and e-commerce, the agency brings a deep understanding of complex market dynamics to every partnership.
What truly distinguishes Oceania Marketing Group is its genuine commitment to its clients. The company’s approach goes beyond metrics to focus on human connections, empathy, and addressing the real needs of the brands it serves. “It’s not just about B2B or B2C; it’s about Business to Human,” says Lewis. This focus on creating meaningful, lasting relationships has helped build strong, impactful marketing strategies that engage audiences and deliver tangible outcomes.
Oceania Marketing Group also stands out for its commitment to diversity and inclusivity within the marketing industry. As a mentor and judge for the Women in Digital Awards, Karen Lewis advocates for empowering the next generation of marketing leaders, particularly women and underrepresented voices. This focus on diversity is a key value of the company, as it believes that creating equitable marketing landscapes is just as important as driving business success.
The agency is also embracing the rapidly evolving digital landscape by integrating AI into its strategies. As the digital marketing world continues to change, Karen Lewis is enthusiastic about the potential of AI to transform the industry and ensure that Oceania Marketing Group’s strategies are both innovative and results-driven.
Oceania Marketing Group’s vision is clear: to simplify the complexities of digital strategy and empower brands to grow in a sustainable and meaningful way. Through its comprehensive suite of services and commitment to solving real-world challenges, the agency is well-positioned to help businesses achieve long-term success in an increasingly competitive digital world.
Today, as the digital marketing space becomes more complex, Oceania Marketing Group is positioning itself as a trusted advisor and partner for businesses seeking long-term growth and strategic direction. With a focus on creating impactful, performance-driven marketing strategies, the agency helps businesses scale and thrive in an ever-evolving digital environment.
For more information on Oceania Marketing Group and the services they offer, please visit:
https://www.oceania-marketing.com.au/
Social Media Links:
https://www.facebook.com/profile.php?id=61551055618642
https://www.instagram.com/oceaniamarketinggroup/
https://www.linkedin.com/company/oceania-marketing-group
Oceania Marketing Group continues to prove that great marketing is not just about selling—it’s about solving real-world challenges through purposeful, data-driven strategies that lead to measurable success.