Tiska New York combines comfort, sustainability, and style, offering inclusive, versatile fashion that empowers women of all shapes.
When Isha Pande decided to launch Tiska New York, it wasn’t in a boardroom or after a series of market studies. It was a hot summer afternoon in SoHo, with an iced coffee in hand, wearing a dress that couldn’t breathe under the sweltering heat. Frustrated by the constant battle between style and comfort, Isha had an epiphany, why couldn’t casual dresses be beautiful, natural, and made to last?
And so, Tiska New York was born.
At its core, Tiska is a brand that champions simplicity, versatility, and sustainability, offering women a stylish alternative to fast fashion. Tired of the synthetic materials and cookie-cutter designs that dominated the market, Isha set out to create something that combined comfort with elegance, something that felt like a vacation, even if you were just running errands.
From Frustration to Innovation: Tiska’s Origin Story
Tiska New York wasn’t born out of a singular moment of inspiration but out of the very real frustration many women face when choosing casual clothing. Isha was tired of wearing dresses made of polyester, clothes that trapped heat, were uncomfortable, and never quite made her feel like herself. It wasn’t just her; it was all the women she knew, from her friends to her colleagues.
After taking the leap, Isha started crafting a line of everyday dresses that prioritized comfort, beauty, and durability. “We built Tiska New York because I was tired of sacrificing comfort for style and so was everyone I knew,” she explains. “Our goal is simple: empower women of all shapes and sizes to look and feel their best, every single day.”
A Commitment to Fit: Why Tiska’s Sizing Process Is Different
One of the key differentiators for Tiska is its approach to size inclusivity. Many clothing brands have a “one-size-fits-all” mentality, but Tiska wanted to change that narrative. With cuts tested on a wide range of body types, the brand’s multi-size prototyping ensures every woman finds the perfect fit, whether she’s an XS or 4X.
“We don’t just use one sample size and call it a day,” Eesha shares. “We invest in multiple prototypes to ensure no one has to squeeze into a dress or swim in it. We want every woman to feel confident and comfortable.” And it’s working. Tiska’s dresses are as flattering as they are functional, catering to women who demand both comfort and style.
Sustainability: Fashion That Feels as Good as It Looks
In addition to its focus on comfort and fit, Tiska New York is committed to sustainability. The brand works with GOTS-certified mills and uses eco-friendly materials like recycled cotton blends and TENCEL™. These fabrics not only breathe and hold their shape wash after wash, but they’re also better for the planet, reducing the carbon footprint and the waste often associated with traditional fashion.
“We’re not just making clothes; we’re making clothes with purpose,” says Isha. “We’re proud to offer options that are as kind to the environment as they are to your skin.”
The Style Council: Fashion Powered by Community
One of the brand’s most innovative aspects is its “Style Council,” a group of loyal customers who actively participate in the design process. Each season, Tiska invites members of its community to vote on colors, prints, and even silhouettes. This grassroots approach to design ensures that Tiska’s creations are not only on-trend but also reflect what real women want in their wardrobes.
The “Style Council” has become a cornerstone of Tiska’s community-powered approach to fashion. It’s a process that fosters connection and co-creation, allowing customers to help shape the brand. This level of engagement is part of Tiska’s commitment to transparency and collaboration, ensuring that every piece created aligns with the needs and desires of the women who wear them.
Growth and Impact: How Tiska Is Redefining Success
Despite being a relatively young brand, Tiska New York has seen impressive early success. In its first year, the company grew its subscriber base by three times and maintains a return rate of under 2%. With 90% customer satisfaction, it’s clear that Tiska is resonating with its audience, offering them the comfort, fit, and style they’ve been searching for.
It’s not just about sales, it’s about making an impact. Through conscious design choices and community-driven efforts, Tiska has become a brand that stands for something more than just clothing. It’s about empowering women, promoting sustainability, and offering a product that feels as good as it looks.
The Tiska New York Promise
At the end of the day, Tiska New York is about simplicity, ease, and confidence. Isha didn’t set out to reinvent the dress, she simply aimed to make it better. By focusing on comfort, inclusivity, and sustainability, Tiska has managed to carve out a unique space in a crowded marketplace, proving that casual wear can be both practical and stylish.
Whether you’re brunching in Brooklyn, traveling the Amalfi Coast, or simply dancing around your kitchen, Tiska’s dresses are designed to keep up with you. They’re not just clothes, they’re an experience, one that empowers you to look and feel your best every day.
Ready to embrace effortless style that’s as comfortable as it is chic?VisitTiska New Yorkand discover the collection that’s redefining casual wear for everybody.
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