Olivia and Jack offers sensory toys designed to support both neurodivergent and neurotypical children, created by a loving mom.
In 2023, amidst the demands of raising two young children, one of whom is neurodivergent, Indre Ptak found herself struggling to find sensory tools that would offer both comfort and joy to her kids. As a stay-at-home mom, she saw firsthand how much of an impact sensory regulation had on her child’s well-being, and she knew something had to change. What started as a personal search for toys that supported her own children’s sensory needs grew into a mission to help other families. Today, that mission lives on in Olivia and Jack, a brand that has become a trusted name in sensory toys for kids.
A Mother’s Journey to Make a Difference
Indre’s journey to creating Olivia and Jackwasn’t a smooth one, but it was undoubtedly transformative. Like many parents raising children with sensory needs, she faced numerous obstacles in finding products that were both functional and comforting. “I wanted something that would help my children regulate their nervous systems, but also something that was cute, soft, and easy to love,” she explains.
It wasn’t until she began designing her own toys, weighted stuffed animals and wooden playdough tools, that Indre realized there was a much larger need for sensory toys like hers. Each piece was created with a deep understanding of the specific needs of children like hers, ensuring they were functional, comforting, and sensory-friendly. These weren’t just toys, they were tools for managing stress, calming anxieties, and offering a sense of security.
The real breakthrough came when Indre’s children, Olivia and Jack, began actively helping with the business. They tested the toys themselves, providing invaluable feedback. “Their insight into what works and what doesn’t helped me curate a collection that I believe is genuinely special,” says Indre. Their involvement didn’t stop at testing; the kids were also learning the ins and outs of entrepreneurship by packing orders and assisting with marketing efforts.
Awards and Recognition
Olivia and Jack has been honored with the title of Best Weighted Stuffed Animals for Kids in Illinois of 2026by the prestigious Best Of Best Reviews.This award recognizes the brand’s commitment to creating high-quality, sensory-friendly toys that help children, particularly those with sensory needs, feel calm, relaxed, and focused. Founded by Indre Ptak in 2023, the company quickly established itself as a leader in the sensory toy market, with its flagship product, the 3 lb weighted stuffed animals, receiving widespread acclaim. Olivia and Jack’s dedication to providing comfort and emotional support for children has earned them recognition and trust from both parents and experts alike.
A Toy Collection that Does More Than Entertain
What sets Olivia and Jackapart from other toy brands is their commitment to creating high-quality products that meet the sensory needs of children, both neurodivergent and neurotypical. The collection features carefully curated toys like weighted stuffed animals, which offer a unique combination of softness and weight. These toys are especially loved by many families for their comfort and ability to offer a soothing experience, helping children feel more at ease.
The brand’s best sellers, the weighted stuffed animals, are particularly beloved. These toys come in several cute designs, including bunnies in tan and grey, a monkey, and a dog. The 3-pound weighted plush toys have a gentle but effective weight, providing just the right amount of sensory input that helps children regulate their emotions.
“Families rave about how soft and comforting they are, and how their kids use them not just as toys, but as emotional support tools,” says Indre. The emphasis on quality is apparent, each product is designed to be durable enough for everyday use while maintaining a softness that makes them irresistible to children.
Supporting the Community and Raising Awareness
In addition to selling online through their website, Olivia and Jackalso participate in select vendor markets in Illinois, where they can connect with local families in need of sensory support tools. Indre sees this as an essential part of spreading awareness. “It’s one thing to sell toys online, but it’s another to be able to talk to parents directly, to see their children interact with the toys, and hear their stories of how these products have helped.”
Through these interactions, Indre is able to create lasting relationships with customers and further her mission of raising awareness about the importance of sensory tools for children, particularly those with neurodivergent needs. This personal touch has allowed Olivia and Jackto build a loyal following of parents who deeply appreciate the benefits of the brand’s products.
The Power of Family Involvement
What really makes Olivia and Jackstand out is the family-driven aspect of the brand. Indre’s children are not just the inspiration behind the products, they are an active part of the brand’s growth. From testing toys to helping with the day-to-day operations, Olivia and Jack play key roles in the business. Their direct involvement makes the brand more than just a business; it’s a family effort with a heart-centered mission.
“We believe that when children see their own work in the business, it helps them understand the value of hard work and the importance of following their passion,” says Indre. It’s clear that this dedication to family and genuine care for the products they offer is a big part of why Olivia and Jackis making such an impact in the sensory toy space.
Building a Community of Support
At its core, Olivia and Jackis more than just a brand; it’s a community. A community of parents, children, and caregivers who understand the importance of sensory support in a child’s development. Through its products and its story, Olivia and Jackis helping raise awareness about the role sensory toys can play in supporting children’s mental and emotional well-being.
Indre’s mission continues to evolve, with plans to expand the product line and introduce new items that can help children in need of sensory support. Each product is designed with care, keeping in mind the physical, emotional, and developmental needs of children.
Discover More and Get Involved
If you’re looking for high-quality sensory toys for your child or to learn more about how Olivia and Jackis helping parents across the country, visit the official website atwww.shopoliviaandjack.com. You can also connect with the brand on Instagram at@shopoliviaandjackfor the latest updates and community stories.
By supporting Olivia and Jack, you’re not just purchasing a toy, you’re helping to spread awareness about the benefits of weighted sensory toys and contributing to a growing community of parents and caregivers who are working together to make a difference.
