Kelly Farrell of KellyStyleCo is revolutionizing beauty education in Charlotte, blending luxury in skincare and makeup with real-world knowledge.
Empowering Women Through Personalized Beauty Education
Charlotte, North Carolina, has always been home to southern charm, but it’s also gaining recognition for something else: its unique approach to beauty education. At the forefront of this transformation is Kelly Farrell, a licensed esthetician and beauty expert who has spent over a decade helping women embrace beauty in a way that is personal, empowering, and educational. Through her agency, KellyStyleCo, Kelly Farrell is leading the charge in redefining what beauty really means, especially for women 35 and older.
The turning point came when Kelly Farrell, frustrated by the overwhelming and often conflicting beauty advice found online, decided to create something different — something grounded, educational, and real. In 2025, she introduced her own approach to beauty education with StyledSkin: a skincare and makeup immersion that blends expert guidance with hands-on, luxury experiences. Rather than focusing on trends or quick fixes, the experience is designed to help women understand their skin, their routines, and their needs at every stage of life. Guests leave not only with thoughtfully curated products, but with clarity, confidence, and a deeper understanding of how to care for their skin and enhance their natural beauty in a way that feels personal, sustainable, and empowering.
A Luxury Experience with Real-World Education
“Skincare fatigue is real,” Kelly says. “Women today are bombarded with influencers, quick-fix solutions, and promises of miracle products. I wanted to create an experience where women could pause, learn what truly works for them, and leave with clarity, confidence, and the ability to care for their skin step by step.”
Kelly’s brand and her events have quickly gained a loyal following. It’s clear that she isn’t simply offering a product; she’s offering an empowering experience: one rooted in knowledge, authenticity, and clarity. Women who attend her events don’t just walk away with skincare advice; they walk away with confidence in their skin, their self-care routines, and a deeper understanding of what beauty means at different points in their lives.
The Self Care Editis not simply about applying makeup or choosing the right serum — it’s a guided, step-by-step immersion into understanding your beauty routine from start to finish. Designed as an in-person, hands-on experience, the event brings real-world education into a luxury setting, allowing guests to follow along in real time as techniques are taught, demonstrated, and practiced together. Taking place on April 18 in Monroe, NC, this year’s experience elevates skincare and makeup education through expert-led instruction, curated kits for every attendee, and an environment that encourages learning without overwhelm. With partners including Revision Skincare, Dior, and Dermatology, Laser & Vein Specialists of the Carolinas, guests will enjoy exclusive gift bags, live demonstrations, and clear, repeatable guidance on skincare and makeup routines — all within a relaxed, social atmosphere designed to build confidence and long-term understanding.
A Focus on Self-Care, Self-Love, and Community
The event’s masterclass sessions cover a range of topics, from building an effective skin care routine to perfecting complexion & contouring: to mastering signature eye looks and achieving flawless lips. Guests will also experience a champagne and wine tasting, gourmet charcuterie, and private shopping opportunities, all while gaining expert tips and tricks through Kelly’s guidance. It’s a luxury experience designed to not only educate but also to indulge, making beauty feel personal again.
Kelly’s approach to beauty is deeply personal. Her philosophy rejects the one-size-fits-all notion that dominates the industry. Instead, she believes in empowering women with knowledge that meets them where they are in their life journey. Whether a woman is 35 or 75, she believes that beauty is not about conforming to trends, but about understanding and embracing what works for you, where you are right now.
This is a message that resonates strongly with Kelly’s audience. As one attendee, Angela D., said after attending a previous Masterclass experience,“I’ve been buying skincare for 15 years and realized I’ve been doing several things wrong! Kelly broke it down in a way that finally made sense to me. I walked out with a routine I can actually execute, not just a bunch of products I’ll never use.”
A Lasting Impact on Clients and the Beauty Industry
For Kelly, this feedback is a testament to her mission. She doesn’t just want to sell products; she wants to help women understand their skin on a deeper level. This is why her events don’t just focus on what to use but on how and why it matters. Women who attend her events are given a clear, actionable plan for their beauty routines, one that is based on understanding and self-care, rather than trends and quick fixes.
What sets KellyStyleCo apart from other beauty businesses is the strategic blend of medical-grade skincare with prestige beauty products. Kelly’s collaboration with dermatologists, skincare brands, and makeup artists ensures that every product and technique shared with her clients has been thoroughly vetted and proven effective. As Jay, a licensed esthetician and one of Farrell’s repeat attendees, shared: “Kelly’s approach to layering & using skincare ompletely changed how I educate my own clients. This wasn’t just a surface-level workshop. It was clinical-grade education wrapped in a luxury experience.”
Kelly’’s events also highlight something even more powerful: community. In a world where social media can often make us feel disconnected, her events foster an environment where women can come together, share experiences, and form meaningful connections. The intimate setting of The Self Care Edit allows attendees to not only learn from experts but also from each other, creating a space for women to celebrate beauty in a more inclusive and uplifting way.
Looking Ahead: The Future of Beauty Education
The demand for Kelly’s events speaks volumes. Her previous masterclasses have sold out tickets: proving that women are eager for meaningful, educational beauty experiences that go beyond what they see online. As Kelly continues to expand KellyStyleCo, she is committed to keeping her focus on what truly matters: providing a space for women to feel confident in their skin and to understand that beauty is more than just products, it’s about self-care, self-understanding, and self-love.
Looking ahead, Kelly Farrell’s mission remains clear: to continue empowering women to make informed, confident choices about their beauty routines while offering experiences that nurture both their skin and their sense of self. For Kelly, beauty is not a trend to be followed but a journey to be embraced.
For those seeking an educational beauty experience that combines both luxury and knowledge, Kelly Farrell’s Self Care Edit offers a unique opportunity to explore a personalized approach to skincare and self-care.
Don’t miss out. Book your spot at The Self Care Edit today.
For more information and to secure your tickets, visitevents.kellystyle.co/tickets-masterclass.
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