Vintage Vixen Cosmetics is not just a beauty brand; it’s a movement. Offering luxury color cosmetics for women 35 and beyond, it’s redefining beauty standards for mature skin.
Aging is often met with stigma in the beauty industry. For years, brands have pushed the narrative that aging is something to fight, something to reverse. But for Jeri Guyette-Beckles, founder of Vintage Vixen Cosmetics, aging is something to embrace. After more than 35 years of experience in the beauty and aesthetic fields, Jeri set out to create a cosmetics line that celebrates women as they grow older, focusing on nourishment and empowerment. Vintage Vixen Cosmetics is not just about looking good; it’s about feeling good, inside and out, and rewriting the narrative on beauty for mature generations.
Redefining Beauty for the Modern Woman
Born from a desire to break down the barriers of ageism, Vintage Vixen Cosmetics was launched in June 2019. “Beauty doesn’t fade with age. It evolves,” says Jeri, who combined her deep expertise in cosmetics and skincare with a passion for empowering mature women. Her goal was simple: create a beauty line that addresses the skin-changing needs of women over 35, particularly those in the stages of peri-menopause, menopause, and post-menopause. These transitions are marked by changes in estrogen and collagen production, moisture loss, and other skin concerns – and these concerns had long been neglected by mainstream beauty companies.
Vintage Vixen Cosmetics stands in the gap of the beauty industry, offering a luxury line that not only provides vibrant color but also nourishes and rejuvenates the skin. With botanicals like avocado, castor, and coconut oils, along with shea butter and vitamin E, each product is infused with ingredients that replenish and protect skin that has been affected by estrogen depletion. These natural elements are carefully chosen to work harmoniously with the skin’s changing needs, offering a solution that’s both luxurious and effective.
The Power of Botanicals for Aging Skin
For women who experience the skin changes associated with menopause, there’s often a feeling of being forgotten by traditional beauty brands. Most products don’t consider the impact that estrogen depletion has on the skin, leading to dryness, wrinkles, and loss of elasticity. Jeri saw this as a void in the market and knew that there had to be a better way. “Our products are designed with these changes in mind,” says Jeri. “We want to help women feel beautiful, relevant, and confident, no matter their age.”
What makes Vintage Vixen Cosmetics truly unique is the ProGenerative™ formula, which boosts collagen production and maintains moisture. Unlike many traditional cosmetics that focus solely on appearance, Vintage Vixen takes a holistic approach by using nourishing botanicals to revitalize the skin on a deeper level. The line is paraben-free, cruelty-free, and vegan-friendly, ensuring that every woman who uses it feels good about what she’s putting on her skin.
Jeri’s careful selection of ingredients doesn’t just stop at their efficacy. By infusing plant-based oils and shea butter, Vintage Vixen Cosmetics products also offer a sensory experience that brings an extra level of luxury to the beauty ritual. “Beauty doesn’t have to be about fighting aging,” Jeri says. “It’s about celebrating it and embracing every phase with confidence and grace.”
A Beauty Movement for Women 35 and “Finer”
Vintage Vixen Cosmetics isn’t just about selling beauty products; it’s about sparking a cultural shift. The brand proudly declares that it is “ProAge,” rejecting the idea that women must hide their age or fight against it. Instead, Vintage Vixen Cosmetics encourages women to celebrate the beauty of growing older, knowing that they are just as worthy of feeling beautiful as any younger demographic.
“Too often, older women are told they’re irrelevant in the beauty world. But we are here to prove otherwise,” Jeri explains. “We believe beauty doesn’t have an age limit. It’s about how you feel about yourself and how you express that outwardly.” With this message in mind, Vintage Vixen Cosmetics has created a community for women who want to stand proud in their own skin and take ownership of their age.
As the brand gains traction, it’s clear that the market for beauty products tailored to mature women is more than a trend. It’s a movement. In 2022, Vintage Vixen Cosmetics became the Official Cosmetic Sponsor for the Celebrity Mamas Check-in Reality TV Show, a prime example of how the brand is making a lasting impact. This partnership marks a major milestone in the brand’s mission to represent and empower mature women in all aspects of media, advertising, and culture.
Jeri Guyette-Beckles: A Life Dedicated to Beauty and Empowerment
Jeri’s journey into the beauty world began at the age of 5 when she started doing her maternal grandmother’s makeup. Beauty has always been in her nature, and it became her true passion early on. While she took a brief detour to pursue degrees in clinical laboratory technology and biology, her heart remained in the beauty industry. After earning her degrees and gaining valuable experience in the medical field, she returned to her roots and launched her own brand, combining her scientific knowledge with her love for cosmetics. Over the years, she has worked alongside renowned plastic surgeons and dermatologists, specializing in treating acneic, hyperpigmented, and aging skin, and has become a respected name in the world of medical aesthetics and cosmetology.
In addition to her role as CEO of Vintage Vixen Cosmetics, Jeri is also a lifestyle model, public speaker, and business consultant. In 2025, she launched Jeri Guyette LLC, a business consulting firm dedicated to helping aspiring entrepreneurs navigate the complexities of starting and growing their own companies. With her expertise and passion, she has already helped dozens of small business owners turn their dreams into reality.
Jeri’s impact doesn’t stop with her businesses. As a public advocate for mature women’s representation in the media, she actively challenges ageism in advertising and social media. “Our demographic is often underrepresented, but that doesn’t mean our desire to be our best selves ever fades,” she says.
Why Vintage Vixen Cosmetics Matters
In a world where beauty standards are often dictated by youth, Vintage Vixen Cosmetics is here to prove that aging is not something to hide from – it’s something to celebrate. As more women in their 30s, 40s, 50s, and beyond begin to demand more from the beauty industry, Vintage Vixen is answering the call with products that address their unique needs.
For Jeri, it’s all about empowering women to feel beautiful and relevant at any age. “We want to inspire confidence in women and let them know that they are worthy of the best,” she says. “Our products are designed to help women embrace aging and feel empowered in their skin, no matter where they are in life.”
As the beauty landscape continues to evolve, brands like Vintage Vixen Cosmetics are leading the charge in redefining what it means to be beautiful, especially for women in their second, third, and fourth chapters of life.
Join the Movement
Are you ready to embrace your beauty at every stage of life? VisitVintage Vixen Cosmeticsand discover how our ProGenerative™ formulas can nourish, hydrate, and enhance your skin while celebrating the beauty of aging. Be bold, be beautiful, and join the movement to empower women everywhere.
