Photo: Marc Parra Photography Makeup: Makeup Artistry by Nini
Founded by Liz Baliad, Renew By Liz is a skincare and cosmetics brand blending purity, sustainability, and effectiveness.
In a world where skincare products often come with harsh chemicals and synthetic ingredients, Liz Baliad, an engineer by profession, saw a gap in the market for natural, effective products that cater to all skin types. Drawing from her personal struggles with sensitive skin, she embarked on a journey to create Renew By Liz, an ethical skincare brand that marries nature’s purity with the demands of modern beauty.
The story of Renew By Liz is one of passion, transformation, and dedication to a higher purpose. Liz’s venture into the beauty industry didn’t happen overnight. Her experiences as an engineer, where precision and efficiency were key, taught her to approach problems systematically, which she applied when developing her products. Liz’s challenges with sensitive skin, caused by environmental factors like cold Canadian winters and the stress of her busy life as a TV host, led her to search for skincare solutions that were both natural and effective. However, what she found on the market was often lacking in quality and ethical standards. That’s when the idea for Renew By Liz was born.
A Commitment to Purity and Sustainability
From the very beginning, Liz’s vision for Renew By Liz was clear: she wanted to offer products that were not only effective but also aligned with her personal values of sustainability and ethical beauty. Her skincare and cosmetics are designed with the understanding that true beauty should not come at the expense of the environment or one’s health.
Renew By Liz’s product lines reflect this commitment. The skincare range is botanical, vegan, and organic, harnessing the power of nature’s finest ingredients to nourish and rejuvenate the skin. Ingredients like chamomile and other plant extracts are carefully selected for their soothing and anti-inflammatory properties, providing an essential balance of skincare without harsh additives.
Similarly, the cosmetics line maintains this high standard. Every product is free from parabens, hypoallergenic, and non-comedogenic. The products are also halal-certified, cruelty-free, and comply with European Union safety standards. These certifications ensure that each product meets the highest standards of beauty and ethics, something that Liz is deeply committed to.
The Making of Renew By Liz
For Liz, this journey was more than just a business venture. It was an opportunity to create a lasting impact in the beauty industry. The road to creating her own brand wasn’t without its hurdles. As a professional engineer and a TV host, she had a full plate, balancing her demanding career and personal life. Yet, driven by her passion for skincare and her desire to help others, she began developing her first products and shared them with friends and colleagues. The positive feedback she received from those initial testers became the turning point that marked the beginning of her business.
What sets Renew By Liz apart is not just the quality of the products but the story behind them. Liz’s personal experiences with the challenges of sensitive skin inspired her to craft a line that was gentle yet effective. Her determination to offer natural and ethical beauty solutions was also driven by her philanthropic spirit. Liz actively participates in initiatives like Pantene’s Beautiful Lengths program, which donates wigs to cancer patients, and has extended this giving through Renew By Liz. A portion of the proceeds from each lip treatment product is donated to the Canadian Cancer Society, reinforcing Liz’s commitment to making a difference in the lives of those battling cancer.
More Than Just Beauty: A Vision of Empowerment
Liz’s mission with Renew By Liz goes beyond just creating high-quality skincare and cosmetics. It’s about empowerment, both for the customers who use the products and for the communities that benefit from her brand’s social impact initiatives. Liz’s involvement in charitable causes speaks volumes about the brand’s ethos. Every product purchased doesn’t just enhance one’s beauty; it also supports a cause larger than oneself.
“I believe beauty is not just about how you look, but how you feel,” Liz explains. “When you feel good about the products you use, and you know that they align with your values, that’s when true confidence shines through.”
This philosophy shapes every aspect of Renew By Liz, from the natural ingredients to the sustainable packaging. Liz’s background in engineering, with its focus on precision, has given her the skills to ensure that every detail of her products is designed to provide maximum benefit without compromising ethical standards.
A Growing Brand with Heart
Today, Renew By Liz is much more than just a skincare line; it’s a reflection of Liz’s vision for beauty and wellness. The brand continues to expand its offerings, introducing new skincare products that cater to the needs of customers with varying skin types. From chamomile face washes to luxurious night creams, each product is formulated to regenerate and nourish the skin, all while staying true to the brand’s commitment to organic, vegan, and cruelty-free practices.
The success of Renew By Liz is a testament to the power of following one’s passion and the impact it can have on others. As Liz continues to grow her business, her focus remains on providing products that not only enhance beauty but also contribute to a greater cause. With each product, Liz is building a legacy of ethical beauty, one that celebrates sustainability, kindness, and the transformative power of nature.
The Future of Renew By Liz
Looking ahead, Liz is excited to continue innovating and expanding her brand. She hopes to bring more people into the Renew By Liz community, empowering them to take control of their beauty and wellness in a way that aligns with their values. Whether through new product releases or expanded philanthropic efforts, Liz’s vision for the future is clear: to create a beauty brand that stands for more than just appearances, it stands for integrity, empowerment, and positive change.
As Renew By Liz continues to grow, Liz’s journey from engineer to entrepreneur serves as an inspiring reminder that passion, purpose, and a commitment to making a difference can lead to extraordinary things. Every product, every sale, and every act of giving is a testament to the values that have shaped Renew By Liz into the brand it is today.
Experience the Pure Power of Nature
Ready to experience skincare that aligns with your values? VisitRenew By Lizto explore their full range of vegan, organic skincare and cosmetics. Join Liz in her mission to empower your beauty, naturally.
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