A&B Beauty Co’s founder transformed personal challenges into a thriving skincare brand with purpose, beauty, and community.
In the world of skincare, where glowing skin is often sold as the ultimate goal, A&B Beauty Co stands out by offering much more than just products. This Nepali-owned, purpose-driven brand not only promises radiant skin but also pledges to uplift communities, making beauty a tool for empowerment and support.
A&B Beauty Co, founded in 2025, is not just another skincare line. It’s a reflection of resilience, cultural pride, and the belief that beauty should connect us all. Founded by Sushma Karki, a Nepali woman who rebuilt her life after overcoming major health challenges, A&B Beauty Co is the first Nepali-owned skincare brand to receive FDA approval for the U.S. market, a remarkable achievement for both the brand and the Nepali community abroad. This milestone is more than just a commercial victory; it symbolizes the strength of starting anew in a foreign land, rooted in heritage, and driven by a mission to make skincare simple, accessible, and impactful.
The Journey: From Struggles to Success
A&B Beauty Co’s creation is deeply personal. Its founder, Sushma Karki, had to navigate the complexities of health challenges while building a new life far from her homeland. However, rather than seeing her journey as one of defeat, she turned it into a source of strength and inspiration. She embraced her cultural roots, drawing on the resilience of her heritage, and channeled it into a business that not only makes people feel beautiful but also helps make the world a better place.
“I wanted to create something that was more than just skin-deep. A product that stands for something bigger than beauty standards. I wanted A&B Beauty Co to be a reminder that we all have the power to rise, to shine, and to support others along the way,” says Karki. The brand was designed for both men and women who wanted to nourish their skin without relying on complicated, expensive routines. Its collection includes cleansers, toners, moisturizers, serums, gel masks, and tinted sunscreen, all formulated to work seamlessly together for glowing, healthy skin.
What truly sets A&B Beauty Co apart, however, is its deep commitment to community. A portion of every purchase, $1 per item, is donated to support people in need. This initiative is close to Karki’s heart. As someone who has known hardship, she understands the importance of support and feels compelled to offer a hand to those who need it most. “Beauty should lift people up, not leave them behind,” she emphasizes, encapsulating the brand’s ethos.
A Mission-Driven Approach: Beauty That Gives Back
A&B Beauty Co is not just a business; it is a movement. It’s about breaking the mold of what beauty should represent. Instead of focusing solely on making people look better, A&B Beauty Co seeks to make them feel better, too. The brand’s core message is clear: glowing skin is not just about aesthetics; it’s about confidence, inclusivity, and the power of self-care to heal and transform lives.
Avani Timsina
“We believe glowing skin should be accessible, achievable, and budget-friendly,” Karki notes. It’s a statement that captures the essence of the brand’s mission, making high-quality skincare attainable for everyone. In an industry that often makes skincare feel like an elite luxury, A&B Beauty Co is shifting the narrative, offering premium products that don’t break the bank.
In addition to being accessible, A&B Beauty Co prioritizes inclusivity. With its wide-ranging product lineup designed for all skin types and tones, the brand ensures that no one feels excluded. This commitment to inclusivity is also reflected in the company’s roots as the first Nepali-owned skincare brand in the U.S. Karki has made sure that the company’s products embrace diversity, offering a brand experience that resonates with a wide audience, regardless of background.
A Bright Future: More Than Just Skincare
As A&B Beauty Co continues to grow, its founder envisions a future where the brand not only provides people with effective skincare but also creates lasting social impact. Every product purchased is a step toward a more connected, supportive world. “Every purchase makes someone else’s life a little brighter,” Karki shares, further reinforcing the idea that A&B Beauty Co is not just about skincare, but about healing and hope.
Bishal Karki
The brand’s future plans include expanding its product range, increasing its outreach to communities in need, and spreading the message of inclusivity and care. The driving force behind every decision is the desire to uplift and empower others, because for Karki, true beauty lies in the ability to help others rise.
Join the Movement: Beauty That Empowers
A&B Beauty Co is dedicated to creating positive change, both through its skincare products and its mission to support those in need. Whether you’re looking for quality skincare or want to contribute to a brand that is committed to making a difference, A&B Beauty Co invites you to explore their collection and discover the power of beauty with purpose.
Visit A&B Beauty Co’s website to learn more:A&B Beauty Co Website
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