Naturally Free, led by Jess Ok, has become a game-changer in sustainable fashion, earning recognition as the Best Sustainable Fashion Marketplace in the U.S. for 2025.
Naturally Free Sustainable is not just a fashion marketplace; it’s a movement transforming the industry from fast fashion to slow, intentional style. Founded by Jess Ok, a health scientist turned social entrepreneur, Naturally Free offers consumers a stylish, ethical alternative to the typical fast-fashion experience. By blending public health insights with environmental sustainability, Jess has created a platform where quality, craftsmanship, and mindful design meet.
A Journey Rooted in Purpose
Jess Ok’s deep commitment to both environmental health and fashion led to the creation of Naturally Free. Holding a Master’s in Public Health and currently a Doctoral Candidate in Public Health (DrPH), Jess brings a scientifically-backed approach to fashion. Her mission was to build a marketplace that provides toxin-free, ethically produced clothing, allowing consumers to shop in alignment with their values.
Naturally Free is founded on principles of sustainability and conscious consumerism. By offering garments made from natural fabrics like organic cotton, linen, bamboo, and wool, the company ensures that each piece tells a story of environmental integrity. “What we wear should never come at the cost of our health, humanity, or the planet,” says Jess, whose brand champions slow fashion over mass production and disposable trends.
A Fresh Take on Fashion
What truly distinguishes Naturally Free from other fashion platforms is its commitment to health-conscious, sustainable apparel. The company’s products are carefully crafted using non-toxic materials and eco-friendly production methods. Each collection is limited, designed to last, and rooted in a philosophy that emphasizes quality over quantity. Jess explains, “Fashion should make you feel free, not just in how you look, but in knowing your choices support something good.”
Originally known for its clean beauty products, Naturally Free expanded into fashion when its customers expressed a desire for the same level of transparency and ethical standards in their clothing. The brand quickly became known for its marketplace that supports independent designers and brands, fostering a culture of conscious consumerism. Jess shares, “We’re not just changing how people shop, we’re changing how they think about fashion, from disposable to sustainable, from harmful to healing.”
A Vision for the Future
Jess Ok’s work is fueled by a larger vision: to shift the fashion industry towards sustainability and ethics, making these principles the new standard. For her, fashion is more than an aesthetic, it’s a tool for wellness, community health, and environmental stewardship. “True style is timeless,” says Jess, highlighting the brand’s focus on reducing waste and encouraging more mindful consumption.
Naturally Free has garnered significant recognition for its leadership in promoting sustainable fashion. Recently, the brand was named Best Sustainable Fashion Marketplace in the United States of 2025by Best Of Best Reviews. This accolade reflects Naturally Free’s exceptional commitment to ethical practices, sustainability, and transparency. Jess’s vision for a fashion ecosystem built on care, craftsmanship, and respect for the planet continues to set new industry standards.
Building a Community Around Ethical Fashion
Beyond providing high-quality, eco-conscious products, Naturally Free is dedicated to educating its community about sustainability. Jess is an active advocate for slow fashion, regularly creating content that educates her audience on the importance of sustainable style. From spotlighting makers and designers to recommending repair and upcycling programs, the brand empowers consumers to embrace more sustainable lifestyles.
The platform also fosters a unique sense of community. It connects shoppers with designers who share the same values, creating a space where conscious consumerism thrives. As Jess puts it, “We’re not just selling clothing; we’re creating a movement.”
Recognized Leadership in Sustainability
Naturally Free’s dedication to sustainability and ethical fashion has earned Jess Ok recognition across various media outlets, including The New York Times, NY Daily News, and Fashionista. Her forward-thinking leadership was honored with the Future of Hope Award in 2019, and now, her company’s efforts have earned another major distinction: Best Sustainable Fashion Marketplace in the U.S. for 2025.
This prestigious award recognizes Naturally Free’s innovative approach to redefining what fashion can be, a fusion of style, sustainability, and social responsibility. The recognition further cements the brand as a leader in the slow-fashion movement, encouraging other companies to adopt more ethical, transparent practices.
The Power of Purpose-Driven Fashion
Naturally Free stands as a testament to the power of combining purpose with passion. By leveraging Jess’s expertise in public health and her dedication to environmental sustainability, the brand is reshaping how consumers view fashion. It’s not just about buying clothes; it’s about making choices that support both people and the planet.
“Fashion is about wellness, community, and sustainability. It’s about being mindful of our choices and the impact they have on our world,” says Jess. Naturally Free invites consumers to embrace a mindful approach to fashion, one that values quality, longevity, and ethical responsibility.
Changing the Fashion Narrative
With Jess Ok at the helm, Naturally Free is leading the charge in shifting the fashion narrative. Through innovation, commitment to sustainability, and a relentless focus on consumer education, the brand is proving that fashion can be both beautiful and ethical. It’s not just about trends, it’s about creating a lasting impact that benefits people and the planet.
Naturally Free continues to inspire and lead in the sustainable fashion revolution, challenging the conventional norms of fast fashion and offering a responsible, purposeful alternative. As the brand grows, its vision of a world where ethical fashion is the norm rather than the exception is becoming more of a reality.
To learn more about Naturally Free Sustainable, explore their eco-friendly collections, and become part of the movement toward conscious consumption, visitNaturally Free. Connect with the brand onInstagramor follow Jess onInstagram.
