Phoebe Tu’s journey from struggling restaurant owner to a successful bookkeeping expert highlights the power of learning from failure.
The Hard Lesson That Shaped a Business
In 2009, Phoebe Tu poured her passion, grit, and entrepreneurial spirit into opening her own restaurant. Like many business owners, she wore multiple hats: chef, server, manager, and bookkeeper. With a limited understanding of accounting, Phoebe decided to save money by managing the financial side of the business herself. But what seemed like a cost-effective decision soon turned into a nightmare.
As the months passed, the books became increasingly complicated. Errors began to accumulate, and small discrepancies snowballed into major financial headaches. Eventually, Phoebe had no choice but to hire an accountant to fix the mess, at a cost far greater than it would have been to get professional help from the start. Despite her best efforts, the restaurant closed, a victim of financial mismanagement.
That painful experience marked a turning point for Phoebe. She realized that passion alone wasn’t enough to ensure a business’s success. What entrepreneurs truly need is the right support, especially when it comes to financial management. Determined to turn her failure into a positive, Phoebe pursued formal accounting training. Armed with both firsthand experience and new expertise, she founded Easy Bookkeeping 123 in 2014 to help other small business owners avoid the mistakes she made.
A Mission Fueled by Experience
Easy Bookkeeping 123 was born from Phoebe’s desire to offer business owners the financial clarity she had desperately needed back in her restaurant days. Drawing from her own struggles, Phoebe’s mission was simple: to provide small businesses with professional bookkeeping services that ensure accurate records, informed decision-making, and financial peace of mind.
Today, Easy Bookkeeping 123 serves small and mid-sized businesses across the San Francisco Bay Area. Phoebe has built a team of experts who share her commitment to providing businesses with timely, accurate bookkeeping, and customized financial solutions. From monthly closings to complex historical cleanups, Phoebe and her team help businesses get their financial houses in order, ensuring that owners can focus on what they do best, running their businesses.
Turning Struggles into Strengths
What sets Easy Bookkeeping 123 apart is Phoebe’s unique perspective. Having been an entrepreneur who struggled with the financial side of a business, she understands the stakes like few others do. Phoebe doesn’t just crunch numbers, she provides actionable insights that help businesses grow. Whether it’s fixing years of financial errors, preparing for an audit, or offering detailed financial reports, Phoebe’s team helps clients build a solid financial foundation for the future.
Clients frequently commend Phoebe not only for her attention to detail but also for the clarity she brings to complex financial matters. As one client put it, “She doesn’t just manage numbers; she provides clarity and insight, enabling you to make informed decisions that drive business success.”
Phoebe’s commitment to excellence is reflected in her impressive track record. She has corrected over 1,000 recording errors, reducing discrepancies by 99%. She’s successfully reconciled five years of financial records in just 15 days, and she’s even secured over $2 million in PPP loan forgiveness for her clients through meticulous, compliant processing.
Her story is a testament to the power of learning from failure, adapting, and using one’s expertise to help others. In an industry where many small businesses fail due to poor financial management, Phoebe’s work is a lifeline, turning chaos into clarity.

Empowering Business Owners with Financial Freedom
At Easy Bookkeeping 123, the team is dedicated to giving business owners peace of mind. By handling the financial details, Phoebe and her team allow clients to focus on growing their businesses without being bogged down by bookkeeping stress. The company’s services go beyond just keeping the books in order, they provide financial clarity that enables smarter business decisions and lays the groundwork for long-term success.
Tailored to Your Needs
Easy Bookkeeping 123 offers a variety of services to meet the specific needs of each business. Whether it’s daily bookkeeping, monthly closings, or more complex tasks like historical cleanups and audit preparation, Phoebe’s team is ready to handle it all. They provide flexible, remote solutions that cater to businesses of all sizes and industries, ensuring that every client receives the attention and care they deserve.
What makes Easy Bookkeeping 123 stand out is their personal approach. They don’t just deliver standard bookkeeping services, they take the time to understand each client’s unique goals and challenges, tailoring solutions to fit each business’s needs. This customized approach ensures that clients receive the support they need at every stage of their business journey.
A Partner You Can Trust
In a world where numbers can be overwhelming and financial errors can be costly, Easy Bookkeeping 123 is a trusted partner for small businesses. Phoebe Tu’s story, one of learning from failure, overcoming obstacles, and turning a passion into a thriving business, is a powerful reminder that with the right support, any business can overcome financial challenges and thrive.
Whether you’re a new business owner just starting out or a seasoned entrepreneur looking to streamline your finances, Phoebe and her team are ready to help. With a track record of success and a passion for empowering business owners, Easy Bookkeeping 123 offers the expertise and personalized service you need to take your business to the next level.
Ready to Simplify Your Finances?
If you’re tired of juggling numbers and want to focus on growing your business, Phoebe Tu and her team at Easy Bookkeeping 123 are here to help. Visit www.easybookkeeping123.comto learn more about their services and take the first step toward financial clarity today.
