Altinteg Technology Solutions is redefining food retail through RFID-powered Traceability as a Service, turning wasteful supply chains into transparent, data-driven ecosystems of trust and efficiency.
The Hidden Crisis in Modern Retail
Walk into almost any supermarket today and the abundance can be deceiving. Behind every neatly stacked display lies a quiet crisis: tons of products that will never make it to a shopping cart. Across global supply chains, particularly in food retail, product losses can reach up to 50–60% of total volume. This isn’t merely a logistical issue, it’s a moral and environmental one.
Food waste on that scale means wasted resources, lost profit, and a growing disconnect between what’s produced and what’s consumed. For Aliya Pogorelskaya, Founder ofAltinteg Technology Solutions, this inefficiency represents more than an operational failure. It’s a symptom of a system that hasn’t kept pace with what technology now makes possible.
“Much of the infrastructure we rely on today was built for a different era,” she explains. “Retailers are still running 21st-century operations on mid-20th-century frameworks. It’s time for something better.”
That “something better” is RFID technology, deployed at scale, and Altinteg is leading the charge.
The Limits of the Old System
For decades, the retail industry has depended on barcodes for product identification and inventory management. But linear barcodes, first standardized in 1974, were never designed to handle the complexity of modern global supply chains. They require line-of-sight scanning, are prone to human error, and can’t deliver the real-time visibility that today’s omnichannel commerce demands.
Even as digital transformation has accelerated across e-commerce and customer experience, the physical flow of goods has remained opaque. That opacity breeds waste. Retailers overstock to compensate for uncertainty, perishable goods spoil unseen, and data silos prevent accurate forecasting.
In a world where consumers expect both sustainability and transparency, these blind spots are no longer acceptable.
The RFID Revolution: From Line of Sight to Line of Trust
RFID (Radio Frequency Identification)technology offers a fundamentally different way to see and manage supply chains. Instead of requiring each item to be scanned individually, RFID uses radio waves to read multiple items simultaneously, without unpacking or manual intervention.
This means that items can be tracked seamlessly from producer to shelf, and even through the checkout process. Altinteg calls this capability “dark box scanning,”a breakthrough that eliminates friction and brings automation to every corner of the supply chain.
The impact is immediate and profound:
- Faster checkouts:RFID systems can identify all items in a basket at once, eliminating queues.
- Improved stock accuracy:Real-time visibility prevents overstocking and understocking.
- Reduced waste:Perishable goods are monitored continuously, minimizing losses.
- Enhanced consumer trust:Shoppers gain confidence in product authenticity and freshness.
And unlike past decades, when RFID was too costly for high-volume retail, advances in tag production have made it affordable and scalable, even for cost-sensitive sectors like grocery and FMCG.
GS1 Sunrise 2027: The Perfect Moment for Change
The timing couldn’t be better. The GS1 Sunrise 2027 initiative, marking the first major global shift in product identification in 50 years, will replace traditional barcodes with 2D data carrierscapable of holding richer, dynamic data.
This transition opens the door for retailers to integrate RFID and Digital Product Passports (DPPs)into their workflows, moving beyond mere compliance to competitive advantage.
Altinteg’s system is designed precisely for this new landscape. By aligning with global data standards and regulatory frameworks, the company’s Traceability as a Service platform ensures that every product carries not just a price, but a story: where it came from, how it was made, and where it’s headed next.
Traceability as a Service: The Altinteg Model
At Altinteg Technology Solutions, RFID isn’t a feature, it’s part of a holistic ecosystemcalled Traceability as a Service (TaaS).
TaaS integrates every component of traceability into a single, scalable system:
- RFID tagging and data carrier infrastructure
- Reader hardware and IoT integration
- Cloud-based software for analytics and visibility
- Data protection and compliance tools
- Digital Product Passports for transparency
The result is what Pogorelskaya calls “high-fidelity tracking.”Every stakeholder in the supply chain, from suppliers and auditors to retailers and consumers, can access the same trusted data in real time.
This approach isn’t just about monitoring inventory; it’s about orchestrating collaboration. It connects previously isolated actors into a single flow of verified information, transforming supply chains from reactive systems into predictive, intelligent networks.
From Waste to Wisdom: The New Economics of Visibility
The economics of waste are staggering. According to global estimates, food loss and waste cost the world nearly $1 trillion annually. Yet behind that number lies an opportunity: visibility.
When every item is traceable, waste becomes data, and data becomes insight. Retailers can track exactly where losses occur, optimize ordering based on real-time demand, and even automate replenishment systems. Shrinkage drops, customer satisfaction rises, and sustainability targets become achievable rather than aspirational.
In other words, traceability isn’t a cost center. It’s a profit multiplier.
As Aliya puts it: “Our job isn’t just to reduce waste, it’s to help organizations see what they’ve never seen before. When you can see clearly, you can act intelligently.”
Beyond Technology: Rebuilding Trust in Retail
Altinteg’s vision extends beyond logistics and technology. It’s about rebuilding trust, between brands and consumers, regulators and producers, and businesses and the planet itself.
In a world where shoppers increasingly question the origins of what they buy, RFID-backed traceability provides an answer that’s data-driven, verifiable, and human. The Digital Product Passport transforms each item into a transparent record of accountability and care.
The implications are cultural as much as technological. Traceability becomes the new currency of credibility. And in that economy, companies like Altinteg are the architects of change.
The Order of Things: A Seamless Future
For Aliya Pogorelskaya and her team, the journey toward smarter retail is guided by one principle: simplicity through systems.
“The order of things,” she says, “should be natural, simple and seamless. Technology should make operations flow, not complicate them. That’s what Traceability as a Service is all about.”
Altinteg envisions a future where supply chains operate with the same grace as digital systems, transparent, efficient, and trustworthy by design. A future where sustainability is built into the process, not added as a patch.
Join the Transparent Revolution
The future of retail isn’t just digital, it’s traceable, transparent, and smarter. As global systems evolve toward universal data carriers and digital product passports, the question for retailers isn’t ifthey’ll adapt, but how soon.
Altinteg Technology Solutions offers a clear path forward. Its RFID-powered Traceability as a Service platform is already redefining how retailers think about value, waste, and trust.
It’s time to close the loop between production and consumption, to build supply chains where nothing is hidden and everything is known.
Discover how Altinteg can help your organization transform waste into wisdom and data into trust. VisitAltinteg Technology Solutionsto learn more.
