Discover how Ezmio Beauty is transforming the nail care industry with innovative, low-tox products that give women the power to achieve salon-quality nails from home.
The Ezmio Beauty Story: Empowering Women with Every Stroke
When four female entrepreneurs, Nicolle Khattar El-Rassy, Saryne Lagudi, Rochele Hanna Politis, and Jazmin Hanna Oluklu, came together in 2020 to create Ezmio Beauty, they shared a simple yet powerful goal: to revolutionize at-home nail care. With over 4 million women now embracing their products, Ezmio Beauty has redefined what it means to do your nails at home with salon-quality results. What started as a $4,000 investment has blossomed into a multi-million-dollar business, all thanks to the vision and hard work of these determined women.
The brand’s name, “Ezmio,” meaning “It’s mine” in Spanish, reflects the brand’s mission to empower every woman to take ownership of her beauty routine with products that feel uniquely hers. “We want women to feel confident, beautiful, and in control every time they use our products,” says co-founder Rochele Hanna Politis. And with Ezmio Beauty’s range of innovative, easy-to-use, and toxin-free nail care solutions, that vision is becoming a reality for women across Australia and beyond.
Ezmio’s Game-Changing One Step Gel: Simplicity Meets Salon-Quality Results
At the heart of Ezmio Beauty is the groundbreaking One Step Gel formula. Unlike traditional gel polishes that require multiple steps, base coat, color, and top coat, Ezmio’s One Step Gel combines everything into one product. This not only saves women valuable time but also eliminates the hassle of applying multiple layers for a flawless finish.
But the innovation doesn’t stop there. Ezmio Beauty is also committed to creating products that are both beautiful and safe for your nails. Their One Step Gel is vegan, cruelty-free, and 12-free, meaning it’s free from the 12 most harmful chemicals commonly found in traditional nail products. This low-tox approach ensures that women can enjoy long-lasting, gorgeous nails without worrying about the toxins that often accompany conventional polishes.
“Our goal is to provide an at-home nail care solution that’s as safe as it is effective,” Politis explains. “We believe every woman deserves to have beautiful, healthy nails without having to sacrifice time, money, or safety.”
The Ezmio Revolution: Breaking Free from Salon Visits and Toxins
One of the most powerful aspects of Ezmio Beauty’s products is their ability to empower women to take control of their beauty routines from home. With the brand’s One Step Gel, Colored Builder Gel, Gel Remover, and Peel-Off Base Coat, women no longer need to rely on toxic, chemical-laden salon treatments. The Gel Remover gently dissolves the One Step Gel in under five minutes, ensuring an easy and quick removal process without the need for harsh chemicals or soaking. The Peel Off Base coat allows you to change your nails as often as you change your outfit, without damaging your nails.
“We know many women are tired of going to the salon, spending hours waiting, and paying high prices for services they could easily do at home,” says Politis. “Our products are designed to save time and money while giving women the same salon-quality results in the comfort of their own homes.”
From saving money on salon visits to avoiding harmful chemicals, Ezmio Beauty has made at-home nail care both simple and affordable. The brand’s focus on low-tox products means you can feel good about what you’re putting on your nails, without compromising on results.
A Nail Kit for Every Woman: Customizable and Convenient
One of the reasons Ezmio Beauty has captured the attention of so many women is its range of customizable gel nail kits and bundles. Rather than offering a one-size-fits-all approach, Ezmio Beauty allows customers to choose the products, gel removal options and gel colors that suit their unique preferences. Whether you’re new to gel nails or a seasoned pro, Ezmio’s gel nail kits give you everything you need to create the perfect manicure or pedicure, including a UV/LED Nail lamp that cures the One Step Gel or Colored Builder Gel in under 60 seconds.
“Women want products that work for them, not just generic solutions,” says Politis. “That’s why we’ve created customizable bundles that allow you to choose your favorite colors, removal options and products. It’s all about giving women the flexibility to create the perfect nails without the hassle.”
In addition to their custom gel nail kits, Ezmio Beauty offers a wide variety of stunning, alliterative colors named after strong, inspiring women. With over 100 shades to choose from, you can be sure to find the perfect hue for every season and every occasion.
Ezmio Beauty’s Growth and Community: A Brand Built for Women, by Women
Since launching in 2020, Ezmio Beauty has seen explosive growth, expanding from a small startup to a brand that generates millions in annual turnover. But it’s not just about the numbers. Ezmio Beauty’s success can also be attributed to the passionate community of women who have embraced the brand and its products.
“Ezmio Beauty is more than just a nail brand. It’s a community of women who support and empower each other,” says Politis. “We’ve built a loyal following of customers who not only love our products but also share their experiences and help each other grow in their at-home nail journeys.”
Looking ahead, Ezmio Beauty is poised for even more growth, with plans to expand its product line and continue building its community of women who are redefining what it means to have beautiful nails.
Join the Ezmio Beauty Movement: Beautiful, Toxin-Free Nails at Your Fingertips
Ezmio Beauty is making at-home nail care easier, safer, and more affordable than ever before. With products designed to save you time, money, and the hassle of traditional salon visits, Ezmio Beauty is empowering women everywhere to achieve professional-quality nails from the comfort of their own homes.
Visit www.ezmiobeauty.comto explore their full range of products, and check out their best selling Gel Nail Kit. You can also follow Ezmio Beauty on Instagram, TikTok, and Facebookfor more inspiration and tips.
Ezmio Beauty is more than just a nail care brand, it’s a movement. By focusing on simplicity, safety, and affordability, Ezmio is empowering women to take control of their beauty routines and achieve stunning, salon-quality nails at home. Join the revolution today.
