Discover the bold, colorful, and unapologetic journey behind iSquared Yoga, a brand crafted for yogis by a passionate practitioner.
Yoga is known for its focus on balance, serenity, and connection, yet the gear often fails to reflect the energy and vibrancy that the practice embodies. iSquared Yoga seeks to change that by offering bold, functional yoga wear that allows practitioners to express their individuality both on and off the mat.
Founded in 2023 by Jimmy Lau-Reiter, a seasoned yoga teacher and practitioner with over two decades of experience, iSquared Yoga was born out of frustration. Frustration with the lack of colorful, vibrant options available, particularly for men. With a bold and unapologetic personality, Jimmy saw a gap in the market and decided to create a brand that truly stands out.
“iSquared Yogis”: On the right: Jordan Lydia– 3x Silver – USA Yoga Championship, Bronze – World Yoga Championship 2025 – Seattle, WA. On the left: Jasmine Nash– Canada.
The Vision Behind iSquared Yoga
From the beginning, Jimmy’s vision for iSquared Yoga was clear: create a yoga wear brand that celebrates both the body and the spirit. “I was tired of Lululemon’s functional yet dull designs, especially for men. I wanted something vibrant—something alive, something that truly represents what yoga means to me,” he says.
The result was iSquared Yoga, a brand that goes beyond mere functionality to offer gear that makes a statement. With colorful designs and high-quality fabrics, the brand allows practitioners to feel as empowered and confident on the outside as they do on the inside.
A Brand Born From Passion
Yoga is much more than a practice for Jimmy—it’s a way of life. As a teacher and lifelong practitioner, he understands the importance of feeling both comfortable and confident in one’s gear. “When I practice, I need gear that fits my energy,” says Jimmy. “I want to feel empowered, not restricted by the dull, conventional choices out there.”
This connection to the practice sets iSquared Yoga apart from its competitors. The designs aren’t just practical—they reflect a personality that’s vibrant, energetic, and bold. Each product is handmade to order with a focus on quality craftsmanship, and the brand proudly advocates for slow fashion. In a world dominated by mass-produced, fast fashion, iSquared Yoga is committed to creating lasting products with high-quality fabric that will stand the test of time.
The iSquared Yoga Community
What truly sets iSquared Yoga apart is its thriving, global network of “iSquared Yogis.” Rather than simply selling products, Jimmy has made it a point to celebrate and connect with his customers. “I believe in the power of community,” says Jimmy. “That’s why I feature all my customers on my Instagram page, giving them shoutouts, celebrating their achievements, and recognizing their growth. It’s all about supporting each other.”
This community-driven approach has led to a loyal following. Jimmy’s Instagram is filled with posts featuring inspiring individuals who embody the spirit of iSquared Yoga, creating a sense of connection that goes beyond the gear itself.
A Breakthrough Moment
In June 2025, iSquared Yoga launched its trending Bikram series collection, marking a significant milestone for the brand. The collection, designed specifically for Bikram yoga practitioners, quickly gained attention for its tailored fit and vibrant designs. This success solidified iSquared Yoga’s position in the yoga wear market and demonstrated the brand’s ability to innovate based on customer needs.
Building on that success, the latest collection Bikram Ember, the trending Bikram series collection in dark tones, has captured attention across the yoga community. Particularly interesting is the obsidian Bikram color, which is highly anticipated by the yoga world. This darker palette offers a sleek, powerful contrast to the brand’s typically bold colors, proving that iSquared Yoga can embrace both vibrancy and sophistication without losing its unapologetic edge.
But even as the brand grows, Jimmy remains committed to its core mission. “iSquared Yoga is about being unapologetic. We’re loud, we’re bold, and we’re here to stay,” he says.
“iSquared Yogis”: On the right : Katie Wiskow, Ripon, CA – On the left : Keila Velon, Bikram Yoga Teacher of Penelope Cruz, Madrid, Spain (Left), Jimmy Lau-Reiter, Founder – iSquared Yoga (Right)
Why iSquared Yoga?
With its emphasis on high-quality materials, handmade craftsmanship, and bold designs, iSquared Yoga offers a refreshing alternative to traditional yoga wear. It’s a brand created by a yogi for yogis, designed to help practitioners feel as confident and powerful outside the studio as they do on the mat.
The iSquared Yoga community thrives on support, encouragement, and growth, creating a space for individuals to celebrate their yoga journeys. From the Bikram series to the bold designs, iSquared Yoga is redefining the yoga wear industry—one vibrant piece at a time.
Join the Movement
Explore iSquared Yoga’s collection today and join the global network of yogis who are embracing boldness in their practice. Visit theirInstagramto see how the iSquared Yoga community is transforming the world of yoga.
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