Yes Momma, born from Zhanae Jackson’s journey, now empowers mothers worldwide with essentials, support, and care.
Zhanae Jackson was bent over a shopping cart, gripping the metal handle so tightly her knuckles turned white. The pelvic pain that had become her unwelcome companion during pregnancy shot through her body with each step. She needed maternity essentials, basic items that should have been simple to find, but navigating the endless aisles of the big-box store felt like an impossible marathon. That moment of frustration, of feeling unseen by a retail world that supposedly catered to mothers, would become the catalyst for a brand that now serves mothers across five countries.
“I remember thinking, ‘Why is this so hard?'” Jackson recalls that pivotal shopping trip. “Here I was, growing a human being, dealing with physical pain that most people couldn’t imagine, and I couldn’t even find what I needed without wandering through a store the size of a football field.” The experience wasn’t just physically exhausting; it was emotionally defeating. In that moment, Jackson realized that if she was struggling this much, thousands of other mothers must be facing the same challenges.
What started as personal frustration transformed into entrepreneurial determination. Jackson didn’t just complain about the problem, she solved it. In March 2025, she launched Yes Momma, an online destination that brings together everything a mother needs from pregnancy through the toddler years, all in one carefully curated space. The concept was deceptively simple: create the shopping experience that mothers actually deserve, one that acknowledges their time is precious, their bodies are going through extraordinary changes, and their needs are specific and urgent.
The response was immediate and overwhelming. Within months of launching, Yes Momma had expanded beyond U.S. borders, now serving mothers in the United Kingdom, Australia, New Zealand, and Canada. The rapid international growth wasn’t the result of aggressive marketing campaigns or venture capital funding, it was organic, driven by mothers sharing their discovery with other mothers, a digital word-of-mouth phenomenon that speaks to how desperately this solution was needed.
What sets Yes Momma apart in the crowded maternal and baby products market isn’t just convenience, it’s authenticity. Every product in their catalog, from soft viscose fiber nursing camisoles to intelligent electric breast pumps, has been selected by women who understand the realities of motherhood firsthand. This isn’t a corporate buyer making decisions based on profit margins; it’s a mother choosing products based on what actually works when you’re operating on two hours of sleep and trying to nurse a baby while entertaining a toddler.
The brand’s philosophy extends beyond product curation. Yes Momma has positioned itself as more than a retailer, it’s becoming a support system. Their blog features honest conversations about the challenges of motherhood, from dealing with postpartum recovery to navigating the emotional rollercoaster of early parenthood. They offer resources like free downloadable pre-birth checklists, acknowledging that mothers need guidance and community as much as they need physical products.
“We’re not just selling items,” Jackson explains. “We’re acknowledging the full experience of motherhood, the beautiful parts and the brutal parts. When a mom comes to our site, I want her to feel seen, supported, and understood.” This approach has resonated so strongly that the brand has already caught the attention of national media, with features in AP News and Texas Newswire highlighting Yes Momma’s unique position in the marketplace.
The product range reflects the journey of motherhood itself, evolving from maternity wear and nursing essentials to baby clothes, toddler toys, and gifts for new mothers. Each category is thoughtfully assembled, recognizing that a mother’s needs shift dramatically but consistently throughout her journey. The selection includes practical items like multifunctional diaper backpacks equipped with changing stations alongside celebratory pieces like congratulations gift baskets for expecting mothers.
Jackson’s vision extends far beyond the current catalog. She’s already developing plans for Yes Momma’s own signature line of products, including breast pumps, postpartum care items, and children’s clothing, all designed with the specific input and needs of mothers at the forefront. This isn’t about private labeling existing products; it’s about creating solutions that don’t currently exist because the people designing most maternal products haven’t actually experienced what it’s like to use them while dealing with the physical and emotional demands of new motherhood.
The timing of Yes Momma’s emergence is particularly significant. The maternal care industry has long been dominated by large corporations and medical supply companies that often treat pregnancy and motherhood as purely clinical experiences. Yes Momma represents a shift toward recognizing mothers as whole people with aesthetic preferences, comfort needs, and desires for products that make them feel confident and cared for, not just functional.
The global reach achieved in less than a year speaks to a universal truth: mothers everywhere face similar challenges and have been underserved by traditional retail models. Whether in Sydney or London, new mothers are searching for the same thing, products that actually work, presented by a brand that understands their journey, available without the exhausting hunt through multiple stores or websites.
Jackson’s personal understanding of motherhood’s physical challenges, from that pelvic pain that sparked the initial idea to the countless other discomforts and adjustments mothers navigate, infuses every aspect of Yes Momma’s operations. When the brand promises to “always put moms first,” it’s not marketing speak. It’s a commitment born from lived experience, from knowing exactly what it feels like to need support and not find it readily available.
The early success and rapid expansion of Yes Momma illuminate a larger truth about the power of solving real problems with authentic solutions. Jackson didn’t conduct focus groups or hire consultants to tell her what mothers needed. She was her own focus group, her own proof of concept. That authenticity resonates in every product description, every blog post, and every interaction with customers who finally feel like a brand truly understands them.
As Yes Momma continues to grow, Jackson remains committed to the founding principle that emerged from that painful shopping trip: make the impossible possible for mothers. It’s a simple promise that acknowledges a complex reality, motherhood is simultaneously the most natural and most challenging experience many women will face. By creating a space where those challenges are acknowledged and addressed with both practical solutions and emotional support, Yes Momma is redefining what maternal retail can be.
The brand’s rapid ascent from a mother’s frustration to an international presence serving five countries in under a year isn’t just a business success story. It’s a testament to what happens when someone takes their own struggle seriously enough to create the solution they desperately needed. In doing so, Jackson has created something that mothers across the globe were searching for, even if they didn’t know exactly what it was until they found it.
For mothers navigating the beautiful chaos of pregnancy and early parenthood, Yes Momma offers more than products, it offers recognition, support, and the assurance that someone who’s been where they are has thought carefully about what they need. In a marketplace that often treats mothers as an afterthought or a demographic to be exploited, Yes Momma stands as proof that when mothers create solutions for mothers, everyone benefits. The promise is simple but powerful: “You’ve got this, and we’ve got you.”
Ready to discover the Yes Momma difference? Explore the full collection of maternity essentials, baby gear, and supportive resources atYes Momma. Join the growing community of mothers who’ve found their one-stop destination for everything from pregnancy through the toddler years. Because motherhood is challenging enough, shopping for what you need shouldn’t be.
