Nordstrom has officially announced the details for its highly anticipated 2025 Anniversary Sale, set to run from July 12 through August 3. This annual event offers shoppers early access to brand-new fall merchandise at significant discounts, distinguishing it from typical end-of-season clearance sales.
Early Access for Nordy Club Members
Nordstrom cardholders will enjoy early access to the sale, with shopping privileges based on their Nordy Club membership tier:
- Icons (spending $15,000+ annually): July 8–11
- Ambassadors ($5,000+): July 9–11
- Influencers ($500+): July 10–11
The sale opens to the general public on July 12, with prices returning to regular rates on August 4.
Expanded Brand Selection and Exclusive Deals
This year’s Anniversary Sale introduces over 65 new brands to Nordstrom’s lineup, including Sperry, Rothy’s, Alice & Olivia, and Florence by Mills. Shoppers can expect exclusive discounts on a wide array of products across fashion, beauty, and home goods. Notable deals feature up to 50% off select items in the new “Anniversary Big Deals” category, encompassing brands like Vince, Rails, Free People, and Sperry.
Celebrity Campaign and Interactive Promotions
Actress and “Saturday Night Live” star Chloe Fineman headlines this year’s campaign, bringing a game-show-inspired energy to the event. Nordstrom is also introducing interactive experiences such as daily Golden Hanger prizes and Glam Up Days in the beauty department. Exclusive perks for Nordy Club members will be available throughout the sale.
Shopping Tips and Recommendations
To make the most of the Anniversary Sale, Nordstrom recommends the following:
- Preview the Sale: Starting June 26, shoppers can preview deals online and build wish lists.
- Utilize the Nordstrom App: The app offers features like back-in-stock notifications and personalized recommendations.
- Shop Early: Popular items often sell out quickly, so early shopping is advised.
- Explore All Categories: The sale includes significant discounts on apparel, beauty products, home goods, and more.
