For many women, turning 40 can bring a frustrating change: the strategies that once helped them manage their weight and energy no longer seem to work.
A diet that delivered results in their 20s may now leave them hungry and exhausted. Hours of cardio may produce little visible change. Cutting calories can become increasingly difficult to maintain, while stress, poor sleep, busy schedules, and the physical changes associated with menopause can make consistency even harder.
The result is often the same cycle. Start a new diet. Exercise harder. See some progress. Lose motivation. Regain the weight. Start again.
Thomas Whitehead believes women deserve a different approach.
As founder and CEO of Believe in Lean, Thomas has developed the Menopause Reset Method™, a coaching approach designed specifically around the challenges women face during menopause. Rather than focusing exclusively on the number on the scale, the method brings together nutrition, strength, recovery, mindset, and sustainable daily habits.
The goal is simple: help women stop starting over and build a way of living they can actually maintain.
The Problem Isn't A Lack Of Effort
One of the biggest misconceptions surrounding weight management is that people simply need more discipline.
Thomas has seen firsthand why that approach can fail.
Many of the women who come to Believe in Lean have already tried countless diets and exercise programmes. They know how to count calories. They have bought workout programmes. They have eliminated foods, restricted portions, and pushed themselves through exhausting workouts.
Yet the results rarely last.
For women experiencing menopause, the challenge can feel even greater. Changes in hormones, sleep, energy, recovery, appetite, and body composition can make previous strategies feel less effective.
Instead of interpreting those changes as a personal failure, Thomas believes women need a strategy that reflects where they are now.
That philosophy sits at the heart of the Menopause Reset Method™.
A Reset, Not Another Diet
The word "reset" is intentional.
The Menopause Reset Method™ is not positioned as another short-term diet designed to produce rapid results before women return to their previous routines.
Instead, the approach is built around changing the behaviours that influence long-term health.
That means learning how to build balanced meals, prioritise protein and nutritious foods, develop sustainable exercise habits, recover properly, manage cravings, and stay consistent without expecting perfection.
The method also recognises that women over 40 have lives outside of fitness.
There may be demanding careers, children, relationships, travel, social occasions, and countless other responsibilities competing for attention. A plan that only works when life is perfectly organised is unlikely to become a long-term lifestyle.
Thomas's approach is therefore centred on flexibility and practicality.
The objective isn't to create a perfect week.
It's to create habits that can survive a difficult one.
From Personal Struggle To A Coaching Philosophy
Thomas's approach to transformation is influenced by his own experience.
Earlier in his life, he struggled with being overweight, unhealthy habits, and a lack of direction. Despite graduating from university, he recognised that qualifications alone were not going to change the trajectory of his life.
A decision to invest in himself became the beginning of a much larger transformation.
After moving to China to teach English, Thomas immersed himself in health, fitness, and personal development. His physical transformation was significant, but the mindset changes were even more important.
He learned that sustainable transformation wasn't simply about knowing what to do.
It was about becoming the person capable of doing it consistently.
That lesson eventually became central to his coaching philosophy.
Today, Thomas has helped hundreds of clients through Believe in Lean and has built an online community of more than 750,000 followers around his practical approach to health and transformation.
Why The Menopause Reset Method™ Looks Beyond The Scale
Weight can be an important part of a woman's health journey, but Thomas believes it should not be the only measurement of progress.
A successful transformation can also mean having more energy to get through the day.
It can mean becoming stronger.
It can mean sleeping better, feeling more comfortable in your clothes, becoming more confident, or finally feeling in control of food rather than constantly thinking about the next diet.
These changes matter because they can influence how women experience everyday life.
The Menopause Reset Method™ therefore focuses on building the foundations behind sustainable progress rather than chasing short-term changes on the scales.
Strength training, practical nutrition, recovery, mindset, and accountability all have a role to play.
Making Nutrition Easier To Sustain
Food is another area where women can become trapped in an all-or-nothing mindset.
After years of dieting, many women have developed complicated rules around what they can and cannot eat. A single meal that falls outside the plan can then feel like failure, leading them to abandon the plan entirely.
Thomas takes a different approach.
Through his Perfect Nutrition Formula™, clients are taught how to create a more sustainable relationship with food, with an emphasis on satisfying meals and practical habits rather than unnecessary restriction.
The objective is not to make women afraid of food.
It is to help them understand how to make better choices consistently while still being able to participate in normal life.
That distinction can make the difference between following a plan for a few weeks and developing habits that last for years.
Building Strength For The Next Chapter
Exercise also takes on a different meaning within the Menopause Reset Method™.
Instead of relying on endless cardio sessions to burn calories, the approach places greater emphasis on building strength and creating a sustainable training routine.
For women over 40, becoming stronger can support confidence and functional fitness while helping them feel more capable in everyday life.
The goal isn't necessarily to spend hours in the gym.
It's to make exercise purposeful enough to support long-term health while remaining realistic enough to maintain.
Changing The Mindset Behind The Habits
Perhaps the biggest shift is psychological.
Many women arrive at menopause believing their bodies have suddenly become the problem.
Thomas wants to change that narrative.
Instead of asking, "Why can't I lose weight like I used to?" the Menopause Reset Method™ encourages women to ask a different question:
"What does my body need from me now?"
That shift can change how someone approaches nutrition, exercise, recovery, and consistency.
It replaces punishment with understanding.
It replaces perfection with progress.
And it moves the focus away from constantly trying to undo the past and toward building a healthier future.
Recognition For A Practical Approach To Transformation
Thomas's coaching philosophy has also received industry recognition.
In 2026, Best of Best Review named Thomas Whitehead the Best Online Fitness Coach for Busy Parents in the United Kingdom. While his coaching has since developed a specialised focus on menopause, the recognition reflected his commitment to accountability, sustainable behaviour change, and practical strategies that can fit around real-world responsibilities.
That philosophy remains central to Believe in Lean today.
Visit their website and connect with Thomas on Instagram, LinkedIn, YouTube, Facebook, and TikTok.
Women’s Insider Contributor
Emily R. Parker
Emily R. Parker is a lifestyle and business writer with a focus on wellness, career development, and modern leadership. Her articles highlight real-world strategies for women balancing ambition and well-being.
This article features partner, contributor, or branded content from a third party. Members of the Women’s Insider editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.
Related Posts

Jennifer Farmer Turns Personal Loss Into A Compassionate Path Through Grief And Healing

Why Diet and Exercise Are Only 5% of Fat Loss

Ostomy Awareness Day: The Clothing Brand Helping People Get Their Lives Back After Ostomy Surgery

The Hair Loss Problem Nobody Talks About: What 1,718 Reviews Reveal

Dogs Need a #MeToo Movement

