Advanced Permanent Makeup Institute Prepares Students for Careers in Permanent Makeup

Expert Education. Hands-On Training. Professional Preparation.

The Advanced Permanent Makeup Institute (APMI) in Virginia Beach, Virginia, provides comprehensive, hands-on education for individuals pursuing a professional career in permanent makeup. Founded by Danielle Good, APMI is committed to providing students with the technical knowledge, practical experience, individualized instruction, and professional guidance needed to enter the permanent makeup industry with confidence.

With an emphasis on small class sizes and personalized instruction, APMI provides an immersive educational experience designed to prepare students for Virginia licensure while developing the practical skills necessary for long-term success in the permanent makeup profession.

Meet Danielle Good, Founder and Primary Instructor

Danielle Good, Owner and Lead Instructor of the Advanced Permanent Makeup Institute, brings decades of experience in esthetics, education, permanent cosmetics, and medical aesthetics to her students.

Danielle began her professional career in the beauty industry after studying Esthetics at Zenzie's Beauty College in San Francisco, California. She became a licensed esthetician in 1996 and went on to build an extensive career encompassing clinical esthetics, spa services, education, permanent cosmetics, and advanced aesthetic procedures.

After working in the San Francisco Bay Area and San Diego, Danielle relocated to Palm Springs, California, where she became a Lead Esthetician at the Hyatt Regency. During this time, she continued developing her professional expertise while furthering her education in esthetics and spa management.

Her career later provided her with the opportunity to work alongside Dr. Rim Marcinkus, M.D., Ph.D., D.Sc., a cosmetic surgeon, where Danielle assisted with medical aesthetic treatments and gained valuable experience in a clinical aesthetic environment serving high-profile clientele.

From Esthetics Educator to Permanent Makeup Professional

Seeking to expand her career in education, Danielle relocated to Phoenix, Arizona, where she became a licensed Esthetics Instructor and taught esthetics at two schools in the Phoenix area.

While teaching esthetics, Danielle was introduced to permanent makeup and completed training in facial permanent cosmetics in 2005. She continued her education with advanced permanent makeup training in 2006, expanding her knowledge of techniques and applications used within medical and corrective aesthetic settings.

During her time in Arizona, Danielle also worked in the Phoenix and Sedona offices of Dr. Bendy So, M.D., FACS, a physician known for his work in vein surgery. This experience allowed her to further develop her knowledge of medical aesthetics while continuing to advance her permanent makeup skills.

The combination of professional practice, classroom instruction, esthetics, and experience within medical aesthetic environments helped shape the educational approach Danielle would later bring to APMI.

Bringing Her Experience to Virginia

In 2011, Danielle relocated to Virginia, where she continued practicing in the aesthetics industry and began teaching at the Chrysm Institute of Esthetics in Virginia Beach.

Danielle obtained her Virginia Permanent Cosmetic Tattoo licensure in 2012 and became a licensed Permanent Cosmetic Tattooing Instructor in 2013, further expanding her professional role as both a practitioner and educator.

Her professional experience also led to her work with Dr. Kyle Choe, M.D., F.A.C.S., at The Choe Center for Facial Plastic Surgery, where she continues to provide professional aesthetic and permanent makeup services.

Through these experiences, Danielle has developed a professional perspective that combines esthetics education, permanent cosmetics, hands-on technical training, and experience within medical aesthetic settings.

Today, she brings that experience directly into the classroom as the Founder, Director of Education, and Primary Instructor at the Advanced Permanent Makeup Institute.

The APMI Difference

At APMI, permanent makeup education extends beyond simply completing required classroom hours.

One of the school's distinguishing features is its commitment to small class sizes and individualized, hands-on instruction. Permanent makeup is a highly technical profession in which students must learn not only the underlying theory but also how to translate that knowledge into safe, precise, and consistent practical application.

Smaller class sizes allow students greater access to their instructor, more opportunities to ask questions, and increased individualized guidance as they develop their skills.

APMI's curriculum is designed to provide students with a comprehensive education encompassing the fundamental principles and practical application of permanent makeup.

The school's Permanent Makeup program includes the required 200 hours of instruction, while APMI further supports students through additional tutoring, licensing examination preparation, technical guidance, and professional advising.

The objective is not simply to help students complete a program. APMI strives to help students develop the knowledge, technical foundation, professionalism, and confidence necessary to successfully transition from student to permanent makeup professional.

Education That Continues Beyond Graduation

APMI believes that professional education should extend beyond graduation.

Graduates have access to continued professional support and technical guidance as they begin navigating their careers. Entering the permanent makeup industry can present challenges that extend beyond performing a procedure, including client consultation, technique development, professional standards, business practices, continuing education, and adapting to advancements within the industry.

APMI is committed to serving as an ongoing educational resource for its graduates as they continue to grow and develop professionally.

This emphasis on continued mentorship reflects Danielle's philosophy that an instructor's responsibility extends beyond teaching students how to perform a procedure. It also involves helping students establish a strong professional foundation upon which they can build successful and responsible careers.

Commitment to Continuing Education

Danielle continues to expand her own education as permanent makeup techniques, procedures, and technologies evolve.

In 2021, Danielle returned to Arizona to further her education in new permanent makeup techniques and procedures under the guidance of her original expert instructor, Pamela Abshear, owner of The Glamourco.

In 2022, Danielle continued her advanced education by completing specialized training in Scalp Micropigmentation (SMP) under the guidance of Stevey G at Sculpted Micropigmentation University in Miami, Florida.

Her commitment to continued professional development reflects one of the central principles behind APMI: effective educators must remain students of their profession themselves.

By pursuing advanced education and staying informed about developments within permanent cosmetics, Danielle brings current knowledge, evolving techniques, and practical industry experience back into the classroom for the benefit of her students.

Preparing the Next Generation of Permanent Makeup Professionals

The Advanced Permanent Makeup Institute is dedicated to preparing students for both the Virginia licensing process and the realities of professional practice.

Students receive education in permanent makeup theory and practical application while developing the professional habits, technical skills, and understanding necessary to work responsibly and confidently with clients.

Danielle's extensive background in esthetics, permanent cosmetics, education, and professional aesthetic environments provides APMI students with the benefit of learning from an instructor whose experience spans multiple areas of the beauty and aesthetics industry.

Her vision for APMI is to provide an educational environment where students receive personal attention, meaningful hands-on experience, high professional standards, and the guidance and encouragement necessary to reach their individual potential.

A Professional Foundation for a Career in Permanent Makeup

Located in Virginia Beach, Virginia, the Advanced Permanent Makeup Institute serves individuals who are ready to pursue professional education in permanent cosmetics.

Through comprehensive instruction, small class sizes, hands-on education, licensing preparation, individualized guidance, and continued graduate support, APMI is committed to providing students with more than an education. It strives to provide them with a strong professional foundation for their future.

Whether a student is beginning a new career, expanding an existing career in beauty or aesthetics, or pursuing specialized training within permanent cosmetics, APMI's mission is to provide the education, mentorship, technical foundation, and professional preparation necessary to move forward with confidence.

Advanced Permanent Makeup Institute 
Virginia Beach, Virginia

School Website: www.apmi.studio 
Appointments: apmi.glossgenius.com 

Additional information and student and client experiences can be found through the Advanced Permanent Makeup Institute's Google Reviews.