The founder of Stone Catalyst helps executive leaders turn their own strengths into culture change that finally sticks.
Executive leaders know a particular kind of tired. It comes from carrying the team, the budget, the expectations, and often the unspoken belief that if something is not working, it is on them to fix it alone. Tanya Stone built her company for that leader. As the founder of Stone Catalyst, known as “The Foundation for Change,” she leads a woman founded and woman owned leadership development and organizational culture consultancy dedicated to helping executive leaders create meaningful, lasting change. Her philosophy begins with a powerful belief: leaders already possess many of the strengths their organizations need. The key is learning how to use those strengths to build a culture that continues to thrive, even when challenges arise.
The C.H.A.N.G.E. Method: 6 Steps to Culture Change That Finally Sticks
At the center of Stone Catalyst is Tanya’s signature program, The C.H.A.N.G.E. Method: 6 Steps to Culture Change That Finally Sticks. This ninety day leadership development experience guides executive leaders through a practical process for building sustainable organizational culture. The method draws on six pillars: Courage, Hope, Accountability, Navigation, Growth, and Excellence. Leaders begin by committing to change themselves, recognizing that meaningful transformation starts with the person setting the direction. From there, they examine their existing culture, align their teams around shared language and purpose, learn to navigate resistance, and develop habits that support lasting progress. Finally, they work to embed those changes into everyday operations so the culture remains strong when pressure returns. The next cohort begins in January.
For organizations seeking to extend this work across their leadership teams, Tanya offers The Catalyst Effect, an organizational engagement that begins with a personal conversation. During that conversation, she learns about the organization’s current culture, challenges, and goals before tailoring the C.H.A.N.G.E. Method to its specific needs. Rather than applying the same solution to every workplace, Tanya helps organizations build on their existing strengths. This personalized approach allows executive leaders and their core teams to develop a shared foundation for change while maintaining ownership of their progress.
A Leadership Transformation That Changed Everything
Tanya’s understanding of organizational change comes from experience, not theory alone. One of the defining moments of her career occurred when she inherited a program already in federal deficiency. She was responsible for leading 240 employees and overseeing an $18.1 million budget. The challenges were significant, and the responsibility was personal. Although she initially focused on what needed to change within the organization, she eventually recognized that the most important transformation had to begin with her own leadership. As she later wrote, “The program did not change until I did.”
That realization became a turning point. Through her leadership, the program moved beyond its inherited deficiencies and achieved recognition as a Program of Excellence. The experience reshaped how Tanya understood leadership development. Instead of viewing leaders as problems to be corrected, she began seeing them as the most powerful catalysts for organizational improvement. Today, that lesson informs every Stone Catalyst engagement. Her work encourages leaders to examine their influence, recognize their strengths, and take responsibility for creating the conditions in which their teams can succeed.
From Business Founder To Trusted Executive Leadership Partner
Before establishing Stone Catalyst, Tanya spent thirteen years founding and operating her own company. She understood the demands of entrepreneurship, from managing financial responsibilities to making difficult decisions without always having someone to turn to for guidance. She later spent a decade in senior leadership positions across multiple sectors, leading large teams through complex organizational challenges. Those experiences gave her a perspective that combines entrepreneurial resilience with executive leadership expertise.
As a woman who built her own business and later served in senior leadership, Tanya also brings a particular passion for supporting women in leadership. She understands how often women are encouraged to become louder, tougher, or more like someone else to succeed. Her approach challenges that expectation. Rather than asking leaders to abandon their natural strengths, she helps them recognize and apply those qualities with greater clarity and purpose. This philosophy extends to every executive she serves, regardless of background. For Tanya, effective leadership is not about becoming someone different. It is about becoming more intentional and confident in who you already are.

Building A Culture That Outlasts The Consultant
What distinguishes Stone Catalyst is its emphasis on leadership ownership rather than dependence on outside expertise. Tanya does not enter an organization with the intention of becoming its permanent source of direction. Instead, she partners with executive leaders to develop the skills, habits, and shared understanding needed to sustain change independently. Her C.H.A.N.G.E. Method provides a structured path, while The Catalyst Effect allows organizations to adapt that foundation to their unique circumstances. Together, these offerings reflect her belief that transformation becomes meaningful when leaders and teams can continue the work themselves.
“Real change is not loud, and it is not fast,” Tanya writes. “It is steady. It is honest. It starts inside the leader, and then it ripples out to the whole team.” That ripple effect defines her vision. When executive leaders become more intentional, their core leadership teams gain clearer direction. Those teams can then reinforce consistent expectations, stronger accountability, and a shared sense of purpose throughout the organization. The result is an approach to culture change designed to endure beyond a single training session or consulting engagement.
A Published Author With A Passion For Purposeful Leadership
Tanya further shares her leadership philosophy through her book, Catalyst for Change: Transforming Staff Culture in 90 Days, now in its second edition. The original edition introduced a thirty day path for individual leaders seeking to reset workplace culture. The expanded edition explores how leaders can carry that transformation into their core teams and strengthen the foundation for sustainable change. The book reflects Tanya’s practical, accessible teaching style, offering guidance rooted in the realities of leading people through uncertainty.
In 2026, Tanya received the National Head Start Association’s Vanessa Rich Leadership Award, according to her professional background. She is also a doctoral candidate in Strategic Leadership and holds an MBA. Beyond her academic and professional achievements, she embraces what she calls a “compass life,” a philosophy centered on choosing one’s direction and remaining open to meaningful change. Her own journey from entrepreneur to senior executive, consultant, author, speaker, and researcher illustrates that belief. Each chapter of her career has reinforced her commitment to helping others lead with courage and purpose.
Discover How Tanya Stone Helps Leaders Create Lasting Change
For executive leaders who feel responsible for carrying every challenge alone, Tanya Stone offers a different perspective. Through Stone Catalyst, she helps leaders recognize that the foundation for meaningful change may already exist within them. The C.H.A.N.G.E. Method: 6 Steps to Culture Change That Finally Sticks provides a structured ninety day experience for leaders seeking to strengthen their influence and create a more sustainable workplace culture. Organizations interested in a tailored approach can explore The Catalyst Effect, beginning with a personal conversation about their needs, leadership strengths, and desired direction.
To learn more about The C.H.A.N.G.E. Method: 6 Steps to Culture Change That Finally Sticks, explore upcoming cohort opportunities, or discover how The Catalyst Effect can support your organization, visit Stone Catalyst. Readers can also explore Tanya’s book, Catalyst for Change: Transforming Staff Culture in 90 Days, for practical insights into leadership and organizational culture. For ongoing leadership insights and updates, connect with Tanya Stone on LinkedIn, follow Stone Catalyst on Facebook, or find Tanya on Instagram.
Women’s Insider Contributor
Lauren E. Whitman
Lauren E. Whitman covers women in business, lifestyle trends, and personal growth. Her work focuses on practical insights that help readers navigate modern careers and everyday life.
This article features partner, contributor, or branded content from a third party. Members of the Women’s Insider editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.
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