FormaNova partners with WJA to offer AI tools, training, and credits, helping jewelry professionals enhance design, photography, and innovation.
FormaNova, the AI-powered jewelry photography and CAD platform developed by Rare Sense Inc., today announced a strategic partnership with the Women’s Jewelry Association (WJA), the leading professional organization for women in the jewelry and watch industries.
As part of this collaboration, WJA’s members across North America will receive 100 complimentary FormaNova platform credits, along with access to personalized one-on-one training sessions designed to help them integrate AI into their creative and commercial workflows.
This partnership reflects WJA’s ongoing commitment to equipping its members with forward-looking tools, education, and resources that enable them to remain competitive in an increasingly technology-driven industry. Through its long-standing focus on professional development, mentorship, and innovation, WJA continues to expand the capabilities of its members, now extending into emerging technologies such as artificial intelligence.
FormaNova’s mission aligns closely with this vision. Built specifically for the jewelry industry, the platform was created in response to a clear gap: traditional AI tools have struggled to accurately represent the complexity of jewelry. FormaNova was born from the belief that jewelers deserve better AI, technology that understands the nuances of gemstone faceting, metal reflectivity, and design integrity.
Today, FormaNova is used by over 1,500 jewelry brands globally and enables users to transform simple smartphone images into high-quality, e-commerce-ready visuals in under 60 seconds, while preserving the jewelry piece with pixel-level accuracy. The platform also includes AI-assisted CAD generation from text input, allowing designers to rapidly prototype and test ideas, significantly accelerating the product development cycle. More importantly, Forma Nova provides their users constant support during their generations, ensuring the best outputs. AI is still relatively new for many industries, and adoption can accelerate only when such AI platforms assist their users to learn how to use these tools and understand what is and what isn’t possible.
The collaboration will run as a three-month educational initiative, during which WJA members will gain hands-on access to FormaNova’s tools. Training sessions will focus on best practices for AI-assisted photography, visual merchandising, and leveraging AI to increase both productivity and creative output.
“AI is still in its early stages, and while it is not without limitations, its potential for the jewelry industry is profound,” said Sophia Pervez, Founder of FormaNova. “The real opportunity lies in the interplay between human expertise and intelligent systems. When used thoughtfully, AI doesn’t replace craftsmanship, it amplifies it. Our goal with this partnership is to empower jewelers to create more, experiment more freely, and ultimately bring their ideas to market faster and with greater precision.”
“Through this partnership, we are expanding what it means to be a WJA member bringing intelligent tools into the hands of our community to accelerate growth, unlock access, and create new pathways for leadership. This is about equipping women in our industry not just for today, but for what’s next” said Gabrielle Grazi, the President of Women’s Jewelry Association.
FormaNova is the first AI platform built exclusively for jewelry to combine both photography and CAD workflows into a single, accessible interface. By enabling seamless transitions from concept to visualization, it is redefining how jewelry is designed, presented, and brought to market.
About FormaNova
FormaNova (formanova.ai) is an AI-powered jewelry photography and CAD platform developed by Rare Sense Inc.. Purpose-built for jewelry, it enables brands, designers, and retailers to create high-quality visuals and generate CAD designs using AI, while preserving the integrity of each piece. The platform is used by over 1,500 jewelry brands worldwide.
About the Women’s Jewelry Association
The Women’s Jewelry Association (WJA) is the preeminent professional organization for women in the jewelry and watch industries. Founded in 1983 and headquartered in New York City, WJA supports over 1,500 members across more than 20 chapters in North America through education, mentorship, and community-building initiatives. Through the WJA Foundation, the organization has awarded over $1,000,000 in scholarships and grants, reinforcing its commitment to advancing careers and innovation within the industry.
