Lauren E. Whitman covers women in business, lifestyle trends, and personal growth. Her work focuses on practical insights that help readers navigate modern careers and everyday life.
Many women entrepreneurs are encouraged to “just start.” Start posting. Start selling. Start showing up. But what if you’re still grappling with who you are in your business, what you stand for, and who you’re actually talking to? This is the quieter reality behind many early-stage businesses led by women: beneath the strategy, systems, and
76008 Candle Co., a women-owned, family-operated business based in Texas, has been illuminating homes across the country with its authentic, hand-poured candles since 2018. Specializing in creating high-quality, natural soy wax candles, the company offers a truly unique experience for candle lovers: a leather-scented candle that brings nostalgia and warmth with every burn. Founded by
U.S. stock markets posted strong gains on June 23, 2025, as investor confidence surged following signs of de-escalation in the Middle East and a dramatic decline in global oil prices. The relief rally came after Iran delivered a restrained response to recent U.S. airstrikes, reducing fears of a wider conflict that could disrupt the global
In the dynamic and competitive landscape of boutique business management, ALR Virtual Services has firmly established itself as an essential ally for boutique owners navigating the complexities of the digital age. With a focus on personalized, hands-on service, the company has redefined virtual assistance for small businesses, positioning itself as a trusted partner for those
It all started with a forgotten book bag and a small library in Fiji—a place where Nafisa Zareen Khan first fell in love with stories. As a young girl, attending Veiuto Primary School in the island nation, the library was her sanctuary. It was small but magical, a place where she could escape into the
For so many high-achieving women, success has come at the cost of self-trust. They’ve followed the formulas, bought the courses, and pushed through doubt with a polished smile; but behind the scenes, the pressure to perform often drowns out their own wisdom. Dawn Ledet is here to change that. As the founder of The Self
From the Spotlight to the Soul: The Untold Struggles of High-Visibility Lives Brandi Barnett’s journey to founding Mind Elevation Counseling was shaped by transformative moments and a deep understanding of the struggles that people who have a high-visibility role face. With a background in theology and nonprofit management, Brandi’s career began by supporting communities in
June 22, 2025 – Just in time for summer’s creative energy, a new nail trend from South Korea is redefining what seasonal manicure art can look like. Known as the “fruit‑peel manicure,” this trend trades cartoonish fruit motifs for incredibly lifelike recreations of nature’s most colorful produce—capturing the textures, hues, and subtle gradients of fruits
In recent years, there has been a dramatic shift in the entrepreneurial landscape, with women-founded startups not only gaining traction but scaling at unprecedented rates. Recent data shows that women-led businesses are launching 1.7 times more new ventures than the national average, marking a 12% year-over-year rise. This growth is most notable in high-growth sectors
Introduction A new wave in female entrepreneurship is unfolding on Etsy: women-led shops that have transformed into family-powered businesses, with husbands stepping in as co-operators—handling everything from shipping and bookkeeping to scaling operations—all while sharing a unified vision. Nearly one‑third of Etsy sellers now work full-time, and many of them are doing so as a