Kissimmee, FL – United Tax Pros, a fast-growing tax and financial services firm with deep roots in community empowerment, continues to redefine what accessible, impactful financial leadership looks like. With 16 offices across Florida, Georgia, North Carolina, and Colorado, the firm offers a full suite of services including tax preparation, accounting, payroll, business formation, and financial education. Since its founding in 2014 by Peruvian immigrant Fernando Mercado, United Tax Pros has become a symbol of upward mobility and entrepreneurial opportunity—especially within underserved communities.
A defining moment in this journey is the recognition of Jenifer Gebara, a powerhouse entrepreneur and one of the firm’s most dynamic leaders. Jenifer was recently honored as Best Latina Entrepreneur in Florida for 2025 by the Evergreen Awards—an accolade that celebrates her bold leadership, cultural influence, and unwavering commitment to creating access in the financial world.
As a Latina business owner and strategist, Jenifer co-owns and operates several United Tax Pros locations throughout Florida and Georgia, including offices in Main Street (Kissimmee), South Orlando, Lakeland, and Savannah. Her work is marked by a rare combination of strategic vision and hands-on leadership. Whether helping clients secure financial stability or guiding new entrepreneurs through their first business venture, Jen brings a level of authenticity, drive, and impact that has shaped the company’s growth in powerful ways.
But Jenifer’s leadership is about more than numbers—it’s about building a legacy.
A Legacy Rooted in Resilience
Born in Peru and raised in Kissimmee after immigrating to the U.S. at age two, Jenifer’s early life was marked by challenge and determination. As an undocumented immigrant, she overcame barriers that could have limited her future—but instead, they fueled her purpose. She graduated high school at 16, entered the hospitality industry, and quickly rose into leadership roles. By her early twenties, she was managing operations at the Orlando Welcome Center and later served as General Manager of the Lauderdale Beachside Hotel, overseeing full-property operations with a focus on guest experience and team development. She went on to become a top producer for Elite Island Resorts, where she has personally generated over $20 million in sales over the past 13 years. These milestones laid a powerful foundation for her pivot into the financial services space, where she now applies her business acumen, leadership experience, and passion for service to help others build legacies of their own.
Empowering the Underserved
Jenifer’s leadership style is deeply community-focused. Her offices don’t just prepare taxes—they serve as resource centers for financial clarity, education, and empowerment. With a bilingual team and culturally aligned service model, Jenifer ensures her offices reflect the needs of the Latinx and immigrant communities they serve.
Her reach extends far beyond the desk. As an active member of the Hispanic Chamber of Commerce and Kissimmee Main Street Business Owners, and a sponsor of women- and minority-focused events like the Warrior Women Art Show by Common Vibe Art House and the Cur8tive Marketing Brunch Series, a platform Jenifer continues to collaborate with to host impactful events that blend culture, entrepreneurship, and authentic connection. She embodies a holistic approach to leadership—one that uplifts others alongside her own success.
A Legacy Fueled by Motherhood
Jenifer’s passion for building generational wealth and empowering others took on an even deeper meaning when she became a mother. Jenifer’s path to motherhood wasn’t easy—it was shaped by a deeply personal fertility journey that tested her strength, patience, and faith. That experience has only deepened her empathy, resilience, and sense of purpose. Becoming a mother, after navigating those challenges, became a defining part of her “why”—and fuels the legacy she’s building for her daughter and for women everywhere fighting to create a life on their own terms.
Balancing entrepreneurship and motherhood, she continues to prove that women can lead powerful businesses without sacrificing purpose or presence. Her daughter is now one of the greatest inspirations behind her work—a daily reminder that legacy isn’t just about what you build, but who you build it for.
“Becoming a mother didn’t slow me down—it gave everything more meaning. I want my daughter to grow up knowing that she’s limitless.”
Scaling with Integrity
Behind the scenes, Jenifer plays a pivotal role as both an investor and strategic operator. She holds a financial stake in both United Tax Pros’ accounting department and its six-figure licensing model. Jenifer works directly with emerging entrepreneurs to build sustainable, service-driven businesses from the ground up. Her efforts extend into long-term company strategy, where she helps lead initiatives in digital transformation, expanded financial literacy, and inclusive community-based programming.
A Quiet Revolution in a Male-Dominated Industry
As the only female partner among the five owners on the leadership team overseeing United Tax Pros’ licensing and accounting divisions, Jenifer has carved out a unique space at the leadership table—one that she uses to uplift and advocate for other women in the company. Today, the majority of United Tax Pros’ tax preparers and managers are women, a reflection of the firm’s commitment to creating real pathways for female leadership and entrepreneurship.
“I may be the only woman at the table, but I’m never alone. We’ve built something where women lead, grow, and thrive—and that’s something worth celebrating.”
Recognition That Reflects a Movement
The Evergreen Award for Best Latina Entrepreneur in Florida is more than a personal win—it’s a reflection of a movement. Jenifer represents a new generation of leaders who are reshaping industries from the inside out, bringing authenticity, purpose, and innovation into spaces where it’s long been lacking.
Her story—rooted in resilience, driven by impact, and focused on legacy—continues to inspire both clients and colleagues alike. With a growing team, expanding influence, and a deep sense of mission, Jenifer Gebara is proving that success isn’t just measured in revenue—it’s measured in lives changed.
She is also in the process of co-developing a new model for community-driven financial services, aimed at helping others build wealth and independence through mentorship, strategic tools, and purpose-led business models.
With strong women at the forefront, supportive leadership behind the scenes, and a mission grounded in community, United Tax Pros is more than a company—it’s a movement.
The Evergreen Award recognizing Jenifer Gebara as the Best Latina Entrepreneur in Florida of 2025 represents more than an individual accolade. It is a reflection of the work being done across all levels of United Tax Pros—work that is grounded in service, led by values, and focused on building pathways toward economic security and generational wealth.
To learn more about United Tax Pros and Jenifer Gebara’s work, visit the links below:
Savannah Office
Lakeland Office
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