Lace & Kicks combines sustainability, empowerment, and fun in their products, creating a feel-good brand for women everywhere.
At the heart of every brand is a story, a reason for existence beyond simply selling products. For Brandi Giannini, the founder of Lace & Kicks, that story is rooted in empathy, passion, and a desire to make a positive impact on the world. What began as a personal mission has now grown into a brand that encourages women to embrace their playful side while promoting sustainability and inclusivity.
A Passion for Animals Leads to a Business with a Mission
Brandi’s journey into the world of entrepreneurship started with an unexpected love: cat rescue. She was inspired by her compassion for animals, and this passion quickly became a driving force behind her work. It wasn’t long before this passion was translated into her business, Lace & Kicks.
With a heart full of compassion, Brandi set out to create a brand that not only makes fun, feminine, and empowering products but also supports a bigger cause. From the very beginning, Lace & Kicks was about more than just selling cute apparel and accessories, it was about promoting sustainability, supporting animal rescue efforts, and empowering women through self-expression.
“I’ve always believed that we can make a difference, no matter how small, through the choices we make,” Brandi says. “Whether it’s using eco-friendly materials or supporting animal rescues, I wanted my business to reflect my values. Every order supports my goal of making kinder choices for people, pets, and the planet.”
Overcoming Obstacles and Embracing a Breakthrough
Building a brand with a strong sense of purpose has its challenges. For Brandi, it meant making difficult decisions, choosing sustainability even when it wasn’t the easiest or most affordable option. It also meant staying true to her values and prioritizing eco-friendly materials, even when that wasn’t the popular choice in the market. But Brandi didn’t waver. Instead, these challenges only strengthened her commitment to creating products that reflect her values.
One of the key breakthroughs for Lace & Kicks came when Brandi realized that, for her, inclusivity wasn’t just a buzzword, it was personal. As someone with both ADHD and Autism, Brandi has always believed in the importance of empathy and authenticity, and she brings those values into every product she creates. The brand isn’t just about looking good, it’s about feeling good too. Lace & Kicks creates apparel that celebrates every woman’s unique journey, supporting those who are empowered by their own challenges, quirks, and differences.
As Brandi explains, “AuDHD is a superpower, not an ailment.” This belief, along with her personal experience, drives the brand’s mission of inclusivity and celebration of individuality. Lace & Kicks is about making everyone feel comfortable, empowered, and beautiful, whether they are embracing their neurodiversity or simply enjoying the fun, playful designs.
More Than Just Cute Products: A Commitment to People and Planet
What sets Lace & Kicks apart from other brands isn’t just the aesthetic of the products, though that’s certainly a big part of it. It’s the underlying values of the brand that make it unique. While other brands might focus solely on creating trendy, eye-catching designs, Lace & Kicks also has a strong commitment to creating products that are kind to the earth and all its creatures.
Each product is designed with recycled, eco-friendly materials, which means customers are not only treating themselves to high-quality items, but they are also contributing to a positive environmental impact. Lace & Kicks is a reminder that looking good, feeling good, and doing good can go hand in hand.
“I love all animals, but cats are the best! Haha!” Brandi shares. Her lightheartedness shines through in her brand, where each design feels like an invitation to smile and embrace your playful side.
A Brand Built on Connection and Care
Unlike big-box brands, Lace & Kicks thrives on its ability to connect with customers on a personal level. Brandi’s commitment to ensuring every customer feels heard and valued is at the heart of the brand’s success. When you shop with Lace & Kicks, you’re not just buying products, you’re joining a community. Brandi’s mission is to provide more than just an item; it’s about delivering a feeling of belonging, support, and positivity.
“You will always speak with an actual person who cares about your happiness and well-being,” Brandi explains. “That’s what makes us different. We’re a small business, and we’re proud of it. We want our customers to know they are more than just a transaction.”
Whether you’re purchasing a product to add to your workout gear or to elevate your everyday look, Lace & Kicks creates designs that not only serve a functional purpose but also act as a reminder to embrace the joy and freedom of self-expression.
Why Lace & Kicks is More Than Just a Brand: It’s a Movement
What makes Lace & Kicks stand out is not just its unique, fun designs, but the heart behind it all. Brandi’s story of turning compassion into action, of promoting sustainability while supporting animal rescue efforts, and of embracing neurodiversity and empowerment, is a message that resonates with women everywhere. Lace & Kicks is more than just a clothing brand, it’s a community built on kindness, fun, and the belief that we all have the power to make a difference.
By choosing to shop with Lace & Kicks, customers are not only investing in themselves but in the greater good. It’s a win-win: feel-good products that inspire movement, positivity, and sustainability, all while supporting a business that truly cares.
Ready to join the movement? Visit Lace & Kicks today and experience a brand that puts people, pets, and the planet first.
