In the lush heart of Madeira Island, where green forests meet winding levadasand dramatic cliffs, there is a place where horses are not just companions — they are partners. Equine Village by Quinta do Riachooffers a completely reimagined approach to horse riding. Here, animals are at the centre of every experience, transforming each ride into something far beyond a simple tourist attraction.
Nestled in Santo da Serra, Madeira’s premier equestrian retreat is recognised as a benchmark for ethical tourism. With a unique commitment to animal welfare, sustainable practices, and exceptional service, Equine Village provides one of the island’s highest-rated and most authentic adventures. It stands apart for its ability to blend deeply personal experiences with profound respect for nature and animals.
A Different Kind of Horseback Ride
For many travellers, the idea of horse riding on holidays conjures images of large groups on tight schedules, with little regard for the horses’ well-being.
“We don’t just offer horse rides — we create exclusive, animal-first journeys,” says Paula Nunes, CEO of Equine Village. “Our rides are not about rushing or fitting as many people as possible into a group. We focus on offering each rider a bespoke adventure tailored to their skill level and comfort.”
This commitment is reflected in the horses themselves. All are trained using Natural Horsemanshipprinciples and ridden bitless, ensuring they are comfortable, confident, and fully engaged in the journey.
“In every business, customers come first. Here they don’t. Here, the animals come first. Our customers know it and love it,” adds Stable Manager Paula Exposto.
Guests often speak of the deep connection they form with their horses — appreciating the time, care, and respect given to each animal, and the absence of the rushed, impersonal approach found in many tourist operations.
The Magic of Madeira’s UNESCO Laurissilva Forest
The rides through the UNESCO Laurissilva Forest are where the magic unfolds. These ancient landscapes, with their thick canopies and misty trails, feel like stepping into another world.
At Equine Village, every ride is a journey through history and nature, guided by experienced storytellers who share Madeira’s legends, culture, and natural wonders.
“We believe that a horse ride should be more than a scenic tour — it should be a meaningful connection with nature, animals, and the culture of Madeira,” says Paula Nunes.
As riders follow the winding levadas— Madeira’s historic irrigation channels — they are immersed in tranquillity, with the guides weaving tales of the island’s flora, fauna, and traditions. This blend of adventure and storytelling transforms each ride into an enriching cultural experience.
A Unique Companion: Belgian Malinois Dogs
Adding to the charm, friendly Belgian Malinois dogs often accompany the rides, running ahead along the trails or beside the levadas. Their presence brings a joyful, authentic energy to the journey and makes guests feel part of a true animal family.
A Legacy of Recognition
Equine Village’s commitment to excellence has earned consistent recognition. Year after year, it receives the TripAdvisor Travellers’ Choice Award, placing it among the top-rated attractions worldwide. The retreat has also been honoured with a Madeira Tourism Awardfor its contribution to sustainable, high-quality tourism.
More than the awards, the heartfelt reviews from guests speak volumes. Visitors describe their time at Equine Village as inspiring, restorative, and unforgettable — with near-perfect ratings on TripAdvisor and Google.
Sustainable Tourism: Beyond the Rides
Situated in one of the world’s most ecologically important regions, Equine Village integrates sustainability into every aspect of its operations. Trails are chosen and maintained to minimise erosion, local biodiversity is respected, and eco-friendly practices are part of daily routines.
This commitment reflects a broader vision: to be a model for regenerative tourism, where landscapes are protected, animals thrive, and guests experience nature in a way that is enriching and respectful.
More Than Just a Ride — A Transformative Experience
For many visitors, a day at Equine Village is far more than a recreational activity — it is a moment of reconnection. Guests leave with a deeper appreciation of Madeira’s natural beauty and a lasting bond with the animals who shared the trail.
At Equine Village, every detail is designed to offer not just an unforgettable horse ride, but a meaningful encounter with nature and culture. Whether it’s the quiet companionship of a bitless horse, the lush canopy of the Laurissilva Forest, or the joyful presence of the Belgian Malinois dogs, the memories created here stay with guests long after they leave.
In Madeira, a ride at Equine Village is not just a journey through breathtaking landscapes — it’s a way of travelling where respect, connection, and authenticity come first.
For more information, visitEquine Village’s websiteor follow on Instagramand Facebook.
