Since its inception in 2008, The Athlete Lab, formerly known as TriFitness Coaching, has stood as a beacon of personalized fitness and coaching in Vadnais Heights, Minnesota. What began as a passion project has now evolved into a leading fitness and coaching facility, recognized for its holistic approach to health and wellness. Serving clients ranging from first-time gym-goers to elite athletes, The Athlete Lab offers a comprehensive blend of science-based coaching, personalized training, and a supportive community that fosters transformation.
Founded by Vicki Ostendorf, a seasoned Ironman athlete, The Athlete Lab distinguishes itself by offering more than just fitness training. Its unique model integrates strength training, endurance sports coaching, nutrition support, and recovery services, including infrared sauna therapy and Normatec compression therapy. For those seeking a well-rounded, sustainable approach to fitness, The Athlete Lab delivers an unparalleled experience that focuses not just on physical transformation, but on building mental resilience and confidence.
One of the core values that drives The Athlete Lab is its focus on personalized coaching. Each program is designed with the individual in mind, ensuring that the approach is as unique as the person it’s meant to serve. The Athlete Lab doesn’t believe in one-size-fits-all solutions or quick fixes. Instead, its experts take the time to understand each client’s goals, challenges, and lifestyle, creating a pathway that fits their specific needs.
“We’re not just helping people lose weight or get faster—we’re helping them build confidence, resilience, and a life they love,” said Lisa Hobbie, Co-Owner and Director of Operations & Marketing at The Athlete Lab. “At The Athlete Lab, we meet people where they are and create a plan that actually works for their life. No more guesswork, no more quick fixes—just real, sustainable change.”
In the past year, The Athlete Lab has expanded significantly, moving into a new, dynamic space that allows for the growth of its offerings. This expansion includes the addition of advanced recovery services and new coaching programs, including a dedicated triathlon coaching program that has become a cornerstone of the facility’s offerings. As part of its mission to make fitness accessible, The Athlete Lab is also introducing a scholarship program, the “Strong Start” initiative, which provides professional training and wellness services to underserved populations, particularly women and youth.
“Our mission is bigger than fitness—it’s about helping people live stronger, more confident lives,” Hobbie said. The “Strong Start” initiative embodies this mission by helping individuals who might not have had access to professional fitness services gain the tools and support they need to transform their health and lives.
What truly sets The Athlete Lab apart from traditional gyms and fitness programs is its emphasis on community. Members are not just numbers or clients—they are individuals who are supported, celebrated, and held accountable by both the coaching team and their peers. This culture of connection fosters a sense of belonging that many fitness programs fail to offer.
In addition to its personalized coaching, The Athlete Lab’s community-driven approach has led to the creation of local events like the Women’s Trifecta Triathlon. This event exemplifies the facility’s inclusive approach to fitness, encouraging people from all walks of life to participate in an accessible, supportive atmosphere. The Athlete Lab’s commitment to empowering individuals of all backgrounds has been pivotal in the facility’s growing popularity.
“We believe fitness is about so much more than how you look—it’s about how you live,” Hobbie explained. “That’s the impact we’re proud to make every day.”
Whether training for a triathlon, rebuilding after a life-changing health event, or simply looking to feel more confident in one’s own body, The Athlete Lab offers a welcoming and results-driven environment. The facility’s expert coaches provide ongoing support and guidance to help individuals not only achieve their fitness goals but also adopt a healthier mindset that they can carry throughout their lives.
The Athlete Lab is not just a gym—it’s a lab for life, where the body and mind are trained together to foster lasting change. It’s a place where individuals become the best version of themselves, not only in terms of strength and performance, but also in confidence and resilience.
For more information about The Athlete Lab and to explore its services, visit www.theathletelab.com, www.rocketracingmn.com, and www.tfcoachingmn.com. Stay connected on social media via @tfcoachingmn.
About The Athlete Lab
Founded in 2008, The Athlete Lab is a fitness and coaching facility dedicated to helping individuals transform their health, performance, and confidence through personalized training, science-based coaching, and a supportive community. Located in Vadnais Heights, MN, The Athlete Lab serves a diverse range of clients with a comprehensive approach that prioritizes longevity, empowerment, and results. With expert coaches, individualized programming, and a culture that celebrates strength—both physical and mental—The Athlete Lab is committed to building a healthier, stronger community.
