Jennie’s Fashion Evolution: From K-Pop Star to Chanel Ambassador

The 29-year-old singer, known for her significant contributions to the K-Pop group BlackPink, has become a prominent figure in the fashion industry since she gained fame in 2016. Initially captivating audiences with her talent and charisma, Jennie was designated as a Chanel ambassador in 2019 by the renowned designer, Karl Lagerfeld.

The “Sold Out Queen” Phenomenon

Jennie’s influence extends beyond music, as she has earned the title of the “sold out queen” in Korea. Her ability to sell out items, regardless of their price point, highlights her strong appeal and marketability in the fashion world.

Fashion Week Changes

Traditionally, by early March, fans would expect to see Jennie in fittings for Chanel’s upcoming autumn show at the Grand Palais. However, this year marked a significant shift in her routine. Instead of attending the show in Paris, she found herself in New York City, indicating a pivotal moment in her career.

“It certainly feels strange,” Jennie reflected, noting her absence from the fashion front row. “It’s the first show for a very long time when I’m missing.”

Emotional Milestones

This season’s absence from Paris was counterbalanced by a monumental achievement for Jennie. She expressed how her first theater show in Los Angeles carried deep emotional significance, stating, “It was really special because I spent a lot of time working on this album.” With a professional background in large venues, she acknowledged feeling nervous about performing for smaller audiences where the stakes feel different.

Pre-Show Ritual

To combat pre-performance jitters, Jennie adheres to a personal ritual before going on stage. This routine has become essential as she transitions from massive stadiums to more intimate settings, illustrating her dedication and commitment to her craft.