Introduction: A Personal Mission to Disrupt Skincare
Andrea Gómez’s journey to founding G&U Skincare is one of determination, innovation, and a deep-rooted commitment to both people and the planet. As a former Miss Venezuela International and a proud Latina entrepreneur, she always understood the power of beauty. But her vision extended far beyond flawless skin it was about wellness, empowerment, and sustainability.
That vision became even stronger when she partnered with her mother Katty (COO), a doctor and skin specialist with decades of experience. Together, they combined Andrea’s drive for clean innovation with her mother’s scientific knowledge to develop medical-grade skincare formulas that truly deliver results.
“I wanted to create a brand that didn’t make compromises,” says Gómez, the CEO and Founder of G&U Skincare. “No compromises in the effectiveness of the products, no compromises in the health of our customers, and absolutely no compromises in how we treat the planet.”
Today, G&U Skincare stands as a testament to that mission: high-performance skincare grounded in science, rooted in integrity, and crafted with care for both people and the Earth.
The Origins of G&U Skincare: Green and Uncompromised
G&U stands for Green & Uncompromised a mission to offer premium skincare that doesn’t sacrifice integrity. From the very beginning, Gómez envisioned a brand that could deliver visible results while remaining true to her values. Having experienced firsthand the struggles women face with skincare, from premature aging to acne, hyperpigmentation, and dehydration, she knew that the solution couldn’t be just about clean ingredients or medical-grade formulas; it had to be both.
This ethos became the foundation for G&U. Every product was designed to blend the best of clinical skincare with the gentleness of nature formulations made in the USA, featuring high concentrations of potent actives like Tranexamic Acid, Ceramides, Squalane, Vitamin C, and Snail Mucin, all without toxic fillers or artificial fragrances.
“For us, it’s not just about results it’s about results that you can feel good about,” Gómez explains. “We don’t add unnecessary chemicals, artificial fragrance, or fillers. Every ingredient in our products serves a specific purpose. Our motto has always been: Conscious Beauty. Powerful Results.”
The Turning Point: From Clean Beauty to Clean, Effective Beauty
In a crowded skincare market, where clean beauty and clinical results are often treated as opposing forces, G&U Skincare successfully combines both. This fusion of science and sustainability struck a chord with consumers who were seeking products that were both effective and ethically produced.
With products like the 24K Gold & Snail Serum, Lash Growth Booster, and Tranexamic Acid Brightening Treatment, G&U has earned recognition in the skincare industry. The brand’s high-performing, vegan, cruelty-free formulas tackle real skin concerns, from fine lines to dark spots, all while maintaining a positive environmental impact. The formulations are biodegradable, ensuring they’re safe for both your skin and the planet.
For Andrea, it’s a deeply personal mission: “I created G&U not just to help women look and feel their best, but to give them the confidence that comes with knowing their skincare is genuinely good for them and for the earth.”
What Makes G&U Skincare Stand Out: Science, Sustainability, and Results
What sets G&U apart from its competition is its unique blend of efficacy, sustainability, and authenticity. The brand goes beyond simply promising clean beauty it delivers high-performance skincare that works.
High Concentrations of Active Ingredients
Unlike many brands that use diluted ingredients for marketing purposes, G&U’s formulas feature potent active ingredients at functional levels, designed for real skin transformation. Products like their Tranexamic Acid Brightening Treatment and Snail Mucin-based products focus on providing results through scientifically backed ingredients.
Clean, Conscious Formulations
Every product is vegan, cruelty-free, and free from harmful chemicals, endocrine disruptors, and artificial fragrances. Sustainability is a core value each product is made with biodegradable ingredients and packaged responsibly.
Medical Grade Quality with Ethical Standards
Made in FDA-registered, GMP-certified labs in the U.S., G&U’s products maintain medical-grade quality while honoring ethical sourcing and sustainable production practices. The brand’s commitment to safety, consistency, and performance has earned it recognition as a trusted skincare leader.
Purpose-Driven, Latina-Led Leadership
As a Latina entrepreneur and activist, Gómez has always aimed to empower women, especially those in underserved communities. She is also the director of a foundation in Venezuela that provides support for children living with HIV and elderly individuals in need. G&U embodies this mission, creating jobs and giving back in meaningful ways.
Global Vision, Local Integrity
G&U has expanded its reach across the United States, Colombia, and Venezuela, but Gómez ensures that no matter how far the brand grows, it remains deeply committed to transparency, sustainability, and education. “Skincare is more than just looking good—it’s about trust and long-term health,” she adds.
Recognition and Awards: G&U’s Impact in the Industry
In 2025, G&U was named the Best Medical Grade Skincare Brand by Global Health & Pharma, a recognition that solidifies its position in the skincare industry as a leader in both clean beauty and clinical results. With the growing demand for skincare products that are both effective and ethical, G&U is setting a new standard for conscious beauty.
“I’m incredibly proud of everything we’ve achieved,” says Gómez. “But more than anything, I’m excited about the future we’re building a future where women everywhere feel empowered by their skincare choices, knowing they’re contributing to a healthier world.”
G&U’s Future: A Growing Movement of Conscious Beauty
With the brand now expanding into more markets across Latin America and the U.S., G&U is not just growing in size; it’s growing in influence. The company’s commitment to real skin results, transparent business practices, and sustainability is setting a new trend for the future of skincare. Visit their website.
“Women deserve more than just good skin they deserve a skincare brand that supports their health, values, and wellness,” Gómez says.
