Amanda Phillips, the founder of BeWell, has transformed her personal battle with Crohn’s Disease into a movement that provides comfort and dignity to those undergoing medical treatments. After spending 17 years in finance, Phillips made the bold decision to leave corporate America to build BeWell, a brand dedicated to improving the lives of individuals with chronic illnesses.
BeWell’s signature products—designed with the needs of patients in mind—feature adaptive clothing solutions that accommodate medical ports, tubes, and devices without compromising on style or comfort. The brand’s innovative approach turns medical necessity into fashion-forward, functional apparel, allowing individuals to undergo treatments such as chemotherapy, dialysis, and home infusions with ease and dignity.
“The idea for BeWell came to me while I was in the hospital,” Phillips explains. “I realized there was a massive gap in the market for clothing that truly understands what it means to live with a chronic illness. Just because someone is undergoing medical treatment doesn’t mean they shouldn’t have nice things or feel comfortable.”
BeWell’s rapid success speaks to the real need for products designed by someone who truly understands the challenges of chronic illness. Since launching, the company has fulfilled over 13,000 orders in just two and a half years, earning an average rating of over four stars. Customers frequently describe BeWell products as “game-changing,” highlighting the premium materials and thoughtful designs that set the brand apart.
Phillips’ journey from corporate finance to entrepreneurship was fueled by necessity as much as passion. Her previous employer failed to accommodate her medical needs, prompting her to take control of her own future. What started as a small startup has since grown into a thriving business, demonstrating the power of innovation born from personal experience.
The brand’s tagline, “Find comfort in the little things, strength in the journey,” encapsulates BeWell’s mission to support those facing long medical treatments. Through its designs, BeWell empowers patients to maintain their dignity, independence, and sense of self.
In addition to serving customers directly, BeWell has garnered significant attention from the medical community. Nurses and healthcare providers frequently recommend the brand’s apparel to patients, recognizing its value in making treatment sessions more manageable.
Entrepreneurship runs in the Phillips household. Amanda’s husband, Tom, recently appeared on Shark Tank, where he secured an investment from Mark Cuban for his men’s self-tanning brand, Bro Glo. This shared spirit of innovation and determination continues to drive their respective brands forward.
As BeWell continues to grow, Phillips remains committed to expanding her product line and reaching more people in need. She envisions a future where adaptive fashion becomes the norm rather than the exception, ensuring that individuals with chronic illnesses never have to sacrifice comfort for practicality.
For more information about BeWell and its mission, visit wearebewell.com and follow the brand on social media:
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