How Totally Iced Out Built a Cult Following One Stitch at a Time

Totally Iced Out creates custom, edgy, and personalized clothing that captures unhinged humor and alternative culture.

How Totally Iced Out Built a Cult Following One Stitch at a Time

Totally Iced Out is not just a clothing brand; it’s a community, a movement, and a place where individuality meets creativity. Founded by Lauren Venn, this Jersey-based brand has garnered a dedicated following for its quirky, unique, and fully personalized apparel that you won’t find anywhere else. From custom bridal sets to shirts that make you laugh until you pee, Totally Iced Out has quickly become the go-to destination for those looking to break free from cookie-cutter fashion.

Lauren Venn, the founder, has built something special, something that goes far beyond the clothing. With over 70,000 sales and 10,000 five-star reviews, Totally Iced Out has created a brand that caters to the sarcastic, unhinged, meme-y alternative girl culture with designs that speak to people’s inner monologues.

“We work hard each day to produce quirky, weird, edgy, and completely personalized clothing that make you feel like YOU,” says Lauren. “When you order from us, you’re getting a one-of-a-kind, custom-made piece created right here in the USA, not some drop-shipped, faceless garbage produced by shady overseas operations.”

Creating Personalized Clothing That Speaks to the Soul

“We don’t just make clothing; we make pieces that speak to who you are,” says Lauren. Whether it’s a shirt with an outrageous quote or a custom bridal set with a quirky twist, Totally Iced Out brings individuality to the forefront. Customers can request customizations that range from hilarious memes to deeply personal messages, creating a connection between the brand and its community.

Ethically Made, Small-Batch Production

Totally Iced Out doesn’t just talk the talk; it walks the walk when it comes to sustainability and ethics. The brand is committed to using ethically made, small-batch production methods that reduce waste and ensure that every garment is crafted with care. All employees are paid living wages, reinforcing the brand’s belief in fair labor practices.

“We don’t want to be like the other guys who are just in it for the money. We want to make something that matters, something that our community can connect with,” Lauren explains. The brand’s ethical approach has resonated with customers who care about where their products come from, making them feel good not only about what they’re wearing but also about supporting a business that aligns with their values.

Building a Cult Following

While many clothing brands aim to sell to the masses, Totally Iced Out has built a distinct voice that caters to a specific culture, the sarcastic, weirdcore, meme-loving, alternative girl who isn’t afraid to show her true colors. Through a blend of bold humor and boundary-pushing designs, the brand has cultivated a loyal and passionate following.

“We believe in ‘community before commerce,’” says Lauren. “We want to entertain and invite our followers into a space where they feel seen. It’s not just about selling clothes; it’s about creating an environment where people can embrace their weirdness and feel like they belong.”

Totally Iced Out’s followers have become more than customers, they’ve become part of the brand’s culture. By tapping into the collective humor of internet culture and offering a space for unhinged creativity, the brand has turned its customer base into a cult following. This isn’t just about selling products; it’s about building a community where people feel heard, understood, and entertained.

The brand’s appeal has even attracted some well-known names. Rachel Zegler, Morgan Riddle, and Kate Austin are just a few of the big names who have been spotted rocking Totally Iced Out designs, further cementing the brand’s place in pop culture.

“We’ve dressed some major names, but at the end of the day, it’s about the people who connect with our vibe. We want to be a brand that makes people laugh, feel confident, and truly express themselves,” Lauren explains.

The Future of Totally Iced Out

As Totally Iced Out continues to grow, Lauren has big plans for the future, including expanding into new product offerings and further building the brand’s unique identity. The brand is also working on new ways to engage with its community and provide even more customization options, ensuring that each piece is truly one-of-a-kind.

“We’re not just here to sell clothing. We’re here to create a movement,” says Lauren. “Our community is everything, and we’re going to keep pushing the envelope to make sure they always feel seen and heard.”

Connect with Totally Iced Out

If you’re ready to embrace your inner weirdness and get a totally unique piece of clothing, head to Totally Iced Out’s website. You can also connect with the brand on social media to stay up-to-date on new releases, custom offerings, and the latest in unhinged fashion:

• Instagram
• Facebook
• TikTok

Totally Iced Out is a brand that stands apart in a crowded fashion market, and it’s not just about what you wear, it’s about how you feel. Let your clothing tell your story, and join a movement that’s as unique as you are.