Toozi Sleepwear is the result of a personal journey—one that began with a quest for the perfect sleepwear that offers both comfort and style. Founded in 2025 by Jennifer MacLellan, Toozi is redefining sleepwear with a focus on luxurious comfort, eco-conscious materials, and thoughtful design. While the brand is gaining recognition for its women’s collection, it’s also proud to offer men’s sleepwear, ensuring everyone can experience the cooling comfort Toozi is known for.
The idea behind Toozi Sleepwear was born from a simple, yet profound realization: the sleepwear market lacked something essential. Jennifer, who has an extensive background in editorial and brand development, struggled to find sleepwear that was breathable, stylish, and genuinely comfortable. “I was tired of waking up in a sweat, tangled in sleepwear that looked cute but didn’t perform. Toozi was born from that frustration. I wanted something breathable, flattering, and genuinely comfortable, so I made it,” MacLellan says, reflecting on the brand’s inception.
At the heart of Toozi Sleepwear lies a commitment to high-performance, cooling bamboo fabric. Known for its moisture-wicking and temperature-regulating properties, bamboo is naturally soft, hypoallergenic, and eco-conscious. It’s the ideal material for anyone—whether a woman or a man—who struggles with staying cool at night. “Toozi is for the woman who runs warm. The woman who multitasks all day and deserves something soft, cooling, and beautiful to wind down in,” explains MacLellan. And for men, Toozi offers the same luxury: sleepwear that balances comfort and cooling properties, ensuring that they too can enjoy a restful night’s sleep.
But the fabric is just the beginning. Toozi’s design philosophy ensures that every piece is as functional as it is stylish. The sleepwear is soft enough to lounge in all day, cool enough to sleep in, and chic enough to wear beyond the bedroom. Whether you’re lounging on the couch, enjoying a morning coffee, or catching up with a friend late at night, Toozi sleepwear seamlessly blends into your daily life. “We don’t design just for bedtime. We design for the early morning scroll, the first sip of coffee, the late-night catch-up with a friend. Comfort should never come at the cost of style,” adds MacLellan.
What sets Toozi apart from its competitors is its intentional approach to design and production. The brand doesn’t rush to follow trends or chase fleeting fads. Instead, Toozi was created to address a real need—sleepwear that looks good, performs well, and is built to last. “I’m not just selling sleepwear. I’m solving a problem I personally faced,” says MacLellan. “Toozi is built on comfort and confidence—two things I believe everyone deserves, even when they’re just at home winding down.”
Toozi Sleepwear is a proudly woman-owned, small-batch brand with a strong focus on ethical production and sustainability. The bamboo fabric is sustainably sourced, and the company is deeply committed to minimizing its environmental footprint. MacLellan is personally involved in every step of the process, from fabric testing to product design. “I’ve tested fabrics, worn every sample, and lived in these pieces before offering them to anyone else. I don’t rush trends. I create quality,” she says.
Beyond fabric and design, Toozi’s commitment to sustainability extends to its production process. The brand operates a small-scale, family-owned factory based in China, with a focus on ethical practices and transparent business operations. “We don’t overproduce. We’re not mass-produced or overhyped. We offer genuinely well-made, cooling, ultra-soft sleepwear that delivers every night,” MacLellan explains. This hands-on approach allows Toozi to maintain complete transparency and direct involvement in every stage of production.
Toozi is not just about providing high-quality sleepwear; it’s about building a community of people who value comfort, style, and sustainability. “Toozi isn’t fast fashion. It’s about slow mornings, breathable fabric, and high standards—for your sleepwear and for yourself,” says MacLellan. The brand’s ethos resonates with consumers who are looking for more than just a product; they want something that reflects their values and lifestyle. Whether you’re shopping for yourself or for a gift, Toozi sleepwear is a reflection of a conscious, modern mindset.
As Toozi Sleepwear continues to grow, MacLellan remains committed to staying true to the brand’s roots. “I’m not trying to be a fashion mogul. I’m building something meaningful. I’m creating what I wish existed, and I’m doing it with purpose,” she shares. Toozi Sleepwear is for anyone who cares about how they feel, not just how they look. With its focus on comfort, breathability, and sustainability, Toozi offers a solution for both women and men who want a better night’s sleep and a better way to relax.
MacLellan, a former Miss New York (2016), brings a unique blend of experience, confidence, and public presence to her leadership at Toozi. Her background enhances the brand’s identity, emphasizing authenticity, comfort, and beauty.
To learn more about Toozi Sleepwear and explore its collection, visit toozisleepwear.com or follow the brand on Instagram at @toozisleepwear. You can also connect with Toozi Sleepwear on Facebook, X, Pinterest, TikTok, and LinkedIn.
For inquiries, reach Toozi Sleepwear via email at [email protected].
