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Women Entrepreneurs Behind reUNITEme Are Redefining Family Safety in Emergencies

Lauren E. Whitman··4 Mins Read
Danielle Marten and Tami Wood pose inside a heart-shaped public art sculpture representing family connection.

Women founders Danielle Marten and Tami Wood built reUNITEme, a secure app helping families and caregivers access critical info in emergencies.

For Danielle Marten and Tami Wood, the idea for reUNITEme did not begin in a tech incubator or startup pitch meeting. It began in hospitals, emergency response settings, and public service environments where critical information is often the difference between clarity and chaos.

With more than 40 years of combined experience in nursing, healthcare systems, and public administration, the two women witnessed the same breakdown repeatedly: families separated during emergencies, delayed access to medical information, and caregivers left without the tools they needed when every second mattered.

Rather than accept these gaps as inevitable, Marten and Wood began asking a different question, what if families, caregivers, and first responders could instantly access the right information at the right time, in a secure and compassionate way?

That question became the foundation of reUNITEme.

Women Building a Mission-Driven Solution

reUNITEme is a secure, HIPAA-compliant platform designed to ensure that individuals can be identified, located, and supported during emergencies, even when they cannot speak for themselves.

But for its founders, it is more than a product. It is a response to systems they saw fail in real time.

“We saw how quickly communication breaks down in emergencies,” the founders often emphasize through their work. “And we knew there had to be a better way to protect families and support caregivers.”

As women entrepreneurs in healthcare-adjacent innovation, Marten and Wood built reUNITEme to solve a deeply human problem: the fragmentation of critical information during crises.

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Designing Technology Around Care, Not Complexity

At its core, reUNITEme allows users to securely store medical records, emergency contacts, allergies, medications, insurance details, and legal documents in one centralized platform.

What makes it distinct is its permission-based, time-limited access system, allowing users to grant caregivers, such as grandparents, teachers, coaches, or babysitters, temporary access to essential information.

This ensures that a child on a school trip, a traveler abroad, or a medically complex individual in temporary care is never without critical support information when it is needed most.

Unlike traditional systems that rely on paperwork or a single device, reUNITEme is designed for real-world emergencies where phones are lost, documents are missing, and communication networks may be overloaded.

Women Entrepreneurs Focused on Accessibility and Inclusion

A central part of the founders’ vision is accessibility. Marten and Wood intentionally structured reUNITEme to remain affordable and usable for families across different income levels.

They also designed the platform with underserved communities in mind, recognizing that emergency preparedness tools have often been limited to those with greater resources.

For them, innovation is not just about technology. It is about equity.

Their work reflects a growing movement of women entrepreneurs building solutions rooted in lived experience, empathy, and practical impact rather than purely technical disruption.

Supporting Families in Real-World Emergencies

reUNITEme is designed for the moments when families are most vulnerable:

  • A child separated from parents at a crowded event
  • A medical emergency while traveling internationally
  • A caregiver suddenly needing access to health information
  • First responders identifying an unconscious or unidentified individual

In these situations, the platform provides secure, real-time access to critical information and enables faster communication between emergency contacts and responders.

The system is built to function even when traditional communication channels are strained, helping bridge the gap between crisis and response.

A Vision Rooted in Caregiving Across Every Stage of Life

Caregiving is not static, it evolves across a lifetime. Marten and Wood designed reUNITEme to reflect that reality.

From parents managing young children, to adult children caring for aging parents, to families supporting individuals with medical complexities, the platform is intended to grow with users through every stage of responsibility.

At its heart, the system centralizes what families already try to manage informally, medical records, emergency plans, and contact details, and makes them securely accessible when they matter most.

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Women-Led Innovation in Emergency Preparedness

What distinguishes reUNITEme in the tech and safety space is not only its functionality, but its leadership.

As women founders with direct experience in healthcare and public service, Marten and Wood bring a perspective shaped by caregiving, crisis response, and system-level understanding of where families need support most.

Their mission is not driven by fear, but by preparedness, dignity, and connection.

“We believe preparedness is an act of care,” they explain through the company’s mission. “It is about making sure no family feels alone when something unexpected happens.”

Reuniting Families Through Compassionate Technology

In a world where emergencies can unfold in seconds, reUNITEme aims to bring calm to moments of uncertainty by ensuring families remain connected when it matters most.

For Marten and Wood, the goal is simple but powerful: reduce panic, improve response time, and help families feel supported no matter where they are.

As women entrepreneurs, they are not just building a platform, they are reshaping how families think about safety, preparedness, and connection in a digital age.

About reUNITEme

reUNITEme is a secure, HIPAA-compliant platform that helps families, caregivers, and travelers access critical medical and emergency information in real time. Founded by healthcare and public service professionals Danielle Marten and Tami Wood, the app supports emergency preparedness through secure, permission-based access to essential data.

Explore More About reUNITEme

Connect with reUNITEme, HCCP Kansas, the App Store, and Google Play.

admin@reuniteme.app

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Women’s Insider Contributor

Lauren E. Whitman

Lauren E. Whitman covers women in business, lifestyle trends, and personal growth. Her work focuses on practical insights that help readers navigate modern careers and everyday life.


This article features partner, contributor, or branded content from a third party. Members of the Women’s Insider editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.

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