Author: Natalie J. Brooks

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Natalie J. Brooks is a U.S.-based journalist covering small business, branding, and digital culture. She brings a practical, accessible voice to topics that matter most to today’s women.

Maëla is redefining the world of luxury jewelry, offering a refined collection of bespoke pieces that cater to strong personalities, bold tastes, and the desire to make an individual statement. Founded in 2019 by Maëla Michelle Reich during a time of uncertainty caused by the COVID-19 pandemic, Maëla has swiftly risen to prominence in the high-end jewelry industry. Rooted in the belief that luxury should be authentic and empowering, Maëla’s creations transcend traditional notions of sparkle and excess, offering a unique alternative to the conventional. Maëla’s philosophy is simple but powerful: wear what feels like you, not what looks like…

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TEES by Taylor is a women-owned business founded by Taylor Moore, a young entrepreneur who began her journey at the age of 16. With a passion for creating high-quality, stylish t-shirts for women, Taylor has built a brand that promotes personal expression, self-confidence, and empowerment. TEES by Taylor stands out in the fashion industry due to its commitment to uplifting women, offering a unique product that blends style, strength, and meaningful messages. At just 16 years old, Taylor Moore began her entrepreneurial journey, eventually creating TEES by Taylor. As a woman-owned brand, it’s dedicated to empowering women by sharing messages…

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In a world saturated with labels, the new luxury is no longer about excess—it’s about meaning. Enter VIE LORIE, the emerging luxury brand redefining what it means to carry more than a handbag. Founded by physician and designer Dr. Verniese Lorielle Moore, MD, MBA, whose life has been shaped by grace under pressure, VIE LORIE is quickly becoming fashion’s most coveted luxury statement—and the answer to a new generation’s call for purpose-driven elegance. Each VIE LORIE handbag is a beautiful masterpiece of intention. Handcrafted in Italy from embossed crocodile leather and adorned with custom light gold hardware, the four deisgns…

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California-based fashion brand This Little Boutique is redefining the relationship between wellness and wardrobe through a versatile approach to women’s fashion. Founded by Natacha Cruz, the brand emphasizes inclusivity, comfort, and style with its unique One Size Clothing Collection. The company operates under the belief that wardrobe choices should promote self-love and body confidence, allowing women to embrace their natural shape at any stage of life. As a women-owned business, This Little Boutique is deeply rooted in empowerment and body positivity. The brand’s hallmark concept centers around a flexible clothing model where each piece is designed to fit sizes small…

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WholesaleCarnations.com, a leading online floral supplier, specializes in providing fresh, high-quality carnations for customers seeking bulk orders. Whether for special events, fundraising, or everyday needs, WholesaleCarnations.com stands out for its dedication to delivering beautiful blooms at competitive wholesale prices. The company caters to florists, event planners, schools, and individuals with an extensive selection of carnations in a variety of colors and styles, ensuring there is something for every occasion. Owned by a family of second-generation florists, WholesaleCarnations.com has deep roots in the floral industry, bringing years of experience and knowledge to its operations. Their commitment to direct sourcing and efficient…

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If you buy a product or service that has been independently reviewed through a link on our site, SheKnows might earn an affiliate commission. The essence of Jasmine Marie’s work and her company’s name is encapsulated in three impactful words: black girls breathing. Since 2018, she has committed her life to helping Black women heal their nervous systems as a breathwork practitioner, CEO, and speaker. Despite the challenging nature of her work, Jasmine finds humor in the creation of her first book. “I’m laughing because I didn’t see myself writing a book,” she admits. “Honestly, publishers approached me in the…

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If you buy a product or service that is independently reviewed via links on our site, SheKnows might earn a commission. As the year 2025 begins, many millennial and hipster parents are keen on outfitting their children in trendy attire with stylish footwear. If your fashion-forward child needs new shoes because of a growth spurt, now presents a perfect opportunity. Nordstrom has discounted hundreds of pairs from brands such as Squishmallows, Hunter, Ugg, and others. The Nordstrom children’s shoe sale is ongoing, offering an array of charming selections for both boys and girls. Our team has pinpointed the best picks…

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If a product or service is purchased through a link on our site, SheKnows might earn an affiliate commission. As a frequent shopper at Bath & Body Works, I have gained some insight into when and what items are worth purchasing. Fortunately, this brand offers generous deals, especially for loyalty members, so waiting for their semi-annual sales isn’t necessary to find good bargains. In fact, there is a current sale happening right now! Bath & Body Works is conducting a limited-time flash sale, offering their popular hand creams for only $2 each. Considering these typically retail for nearly $10, it’s…

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The Morning Glories, founded by Nicole Mangum, a recipient of the Mississippi Trailblazer 2024 Inspire Award and owner of Liberation’s Publishing House, offers a unique opportunity for parents and children to become entrepreneurs by bringing their stories to life through personalized children’s books. These custom-crafted narratives feature individualized stories and illustrations that closely resemble the child and their favorite family members, creating a truly unique and engaging reading experience. The concept for The Morning Glories originated with A Cake for Mommy, a heartwarming story written by Nicole about her children’s humorous adventure in baking a birthday cake. This initial endeavor…

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