Amazon has officially announced that Prime Day 2025 will run from July 8 through July 11, marking the first time the annual sales event has been extended to four full days. In the lead-up to the event, the e-commerce giant has launched a wide array of early deals, giving Prime members a head start on savings across numerous categories, including electronics, home goods, fashion, and entertainment.
Among the most notable early offers are major discounts on tech products from top brands. Apple devices like the AirPods Pro 2 and select MacBook Air models are already available at reduced prices. Garmin smartwatches and LG OLED televisions, including the C5 series, have also seen substantial markdowns. Amazon’s own product lineup is featured prominently, with early deals on Echo smart speakers, Fire TV sticks, Ring doorbells, and Blink security systems.
Home and kitchen appliances are another major draw for early shoppers. Ninja air fryers are being offered at up to 44% off, while Instant Pot’s popular Duo Plus is also part of the early savings. For culinary enthusiasts, Le Creuset’s enameled cast iron cookware has seen significant discounts, making it an attractive buy for both casual and serious home cooks.
Fashion deals are available across several popular brands, with clothing and footwear from Skechers, Timberland, Carhartt, and Under Armour already marked down. Outdoor enthusiasts can also benefit from early offers on camping gear from Coleman, as well as backyard essentials like grills from Weber and Blackstone.
In addition to physical products, Amazon is promoting limited-time savings on streaming and subscription services. Prime members can access discounted monthly rates on platforms such as Apple TV+, Paramount+, Starz, and BritBox, with up to 50% off for two-month trials. Audible and Kindle Unlimited are also offering free three-month trial memberships as part of the early Prime Day perks.
These deals are exclusive to Amazon Prime members. New users can take advantage of a 30-day free trial to access all promotions, and there are additional membership discounts for students and young adults aged 18 to 24. For those planning to shop throughout Prime Day, Amazon has announced the return of “Today’s Big Deals,” a daily rotating selection of featured discounts from brands like Samsung, Levi’s, and Kiehl’s.
This year’s extension of Prime Day to four days reflects Amazon’s broader strategy to capture more consumer attention amid growing competition in the e-commerce space. With the early deals now live and more promotions expected to roll out daily leading up to July 8, shoppers are encouraged to monitor Amazon’s site closely to snag the best offers.
