Zendaya Debuts Striking Pixie Cut in ‘Zone Dreamers’ Campaign
Zendaya is no stranger to changing her hairstyle, and her latest look is no exception. In her new campaign for the athletic brand On, she showcases a bold pixie cut that captures attention, inviting fans to discuss its unique styling and how it complements her overall aesthetic.
Unveiling the Pixie Cut
The pixie cut featured in the campaign is the creation of celebrity hairstylist Jake Gallagher. Evoking an ethereal fairy-like quality, this particular hairstyle is described as a “long, distorted, faint pixie,” which resonates with a whimsical vibe that Zendaya embodies in the campaign.
Focus on the Campaign: ‘Zone Dreamers’
Titled “Zone Dreamers,” Zendaya’s campaign interacts with a cosmic theme as it highlights her collaboration with On. Alongside her eye-catching hairstyle, Zendaya displays new products from the brand, specifically the CloudZone sneakers and a studio knit bodysuit. The campaign images suggest a blend of fantasy and modernity, with Zendaya appearing almost fairy-like rather than alien in this outer space setting.
Creative Team Behind the Vision
The campaign is directed by Nadia Lee Cohen, with styling by Law Roach. Together, they have crafted a visually stunning narrative that underscores Zendaya’s dynamic presence and the innovative spirit of the On brand. Zendaya expressed her enthusiasm about working with this creative team, stating, “Zone Dreamers was a great pleasure to create… It’s always been a special experience.”
Styling Inspirations
Gallagher took inspiration from iconic pixie cuts seen on celebrities like Liza Minnelli and Halle Berry, who sported a similar style at the 2001 Oscars. This reference adds a layer of historical relevance to Zendaya’s modern interpretation of the pixie cut, showcasing its timeless elegance through a contemporary lens.
As Zendaya continues to push the boundaries of fashion and style, her latest pixie cut not only reflects a daring choice but also aligns perfectly with the narrative of the “Zone Dreamers” campaign. Her partnership with On emphasizes the importance of creativity and innovation in the realm of athletic wear.
For those curious about the latest trends in hairstyles and fashion collaborations, Zendaya’s transformation stands as a testament to the fresh perspectives within the industry.