Tokyo James Celebrates 10 Years with Unique Lagos Show at Milan Fashion Week
Designer Tokyo James brings his innovative style to Lagos, Nigeria, marking a decade of success for his eponymous label.
A Milestone Event in Fashion
On March 3rd, it was announced that Tokyo James would present his Fall 2025 collection as part of the Milan Fashion Week schedule, but with a distinctive twist—his show would be live-streamed from Lagos. This event corresponds with the celebration of the 10th anniversary of James’s brand, reflecting his commitment to both his heritage and the global fashion landscape.
Embracing Local Roots amidst Global Visions
Originally from London but of Nigerian descent, James expressed gratitude to Camera Nazionale Della Moda Italiana for allowing him to maintain a key timeslot while emphasizing the importance of a local showcase. “We’re very grateful that they realized how important it is to us,” James remarked. This decision highlights a trend where designers, empowered by social media, are increasingly looking to connect with their local environments, especially following the challenges posed by the pandemic.
Confidence in Design
Instead of reminiscing about the past, James views this anniversary as a source of newfound confidence. “I’ve always had fraudster syndrome in the industry,” he admitted, “but I was able to continue doing it for 10 years and doing it my way was exciting.” This confidence is reflected in his collection, which emphasizes key elements such as tailored pieces, leather outerwear, and a noteworthy range of dresses designed for the upcoming season.
Highlights from the Fall Collection
Among the standout pieces is a black lace dress adorned with sequins and floral appliques, blending sensuality with romantic aesthetics. James also embraces the theme of “black love,” stating, “Black is…forever, forever.” He expands on the complexities of designing in black, asserting that while it may seem simpler, creating with a single color requires a fresh approach to maintain visual interest.
Looking Forward
Moving into a new phase, James plans to establish the brand’s headquarters in Lagos, further rooting his identity in Nigeria. He acknowledges the significance of approaching global fashion through a local lens, as seen in cities like London and Paris, ultimately redefining what it means to be a global designer.
