Home Beauty Jamaican Heritage Meets Hair Care: Shelly-Ann Fraser-Pryce’s New Brand

Jamaican Heritage Meets Hair Care: Shelly-Ann Fraser-Pryce’s New Brand

by Women Insider Team
Jamaican heritage meets hair care: shelly ann fraser pryce's new brand

The Hair Journey of Shelly-Ann Fraser-Pryce: From Track Star to Hair Care Innovator

Introduction to Shelly-Ann Fraser-Pryce

Shelly-Ann Fraser-Pryce, known as the “Pocket Rocket,” is celebrated not only for her remarkable achievements in athletics, including gold medals from the 2008 Beijing Olympics and the 2012 London Games but also for her striking and colorful hairstyles that have made her a fashion icon on the track.

Passion for Hair Care

In addition to her record-breaking sprinting career, Fraser-Pryce has a longstanding passion for hair care. This fascination is reflected in her recent venture, the hair care line Afimi, which features a collection of eight products. These offerings are inspired by traditional Jamaican ingredients and include a variety of essentials from shampoos to styling creams.

“I want you to pick up our products and feel proud. As a Caribbean woman and a Jamaican woman, I take pride in knowing that my products are good and made in my country.”

Her Hair Journey

Early Experiences

Fraser-Pryce’s relationship with her hair has evolved significantly over the years. Reflecting on her childhood, she recalls, “I had 4C hair and didn’t know how to take care of it.” Initially, she sought to alter her natural texture, opting for relaxers to achieve styles she admired in her peers.

Embracing Natural Beauty

As she matured, Fraser-Pryce began to embrace her natural hair. “I started trying out different hairstyles and hugging my hair more,” she shares, highlighting a pivotal transformation that allowed her to express her individuality.

Hair Care Principles

Focus on Natural Ingredients

Fraser-Pryce places great importance on the ingredients in her hair care products. She is committed to using traditional components familiar from her upbringing, such as rosemary, coconut oil, and lemongrass.

Weekly Hair Care Routine

“Beautiful hair is good, so I always start with a purifying maintenance shampoo,” Fraser-Pryce explains. Her approach includes a nurturing conditioner to hydrate while effectively cleansing the hair.

Essential Hair Care Steps

Fraser-Pryce emphasizes the significance of using a deep nurturing repair conditioner, particularly one that contains rosemary, to help maintain the health of her hair. She applies it with a steam cap for 15 minutes to ensure effective absorption.

Signature Styles and Aspirations

Favorite Hairstyles

Fraser-Pryce reflects on the joy her hairstyles bring her, particularly the stunning purple wig she donned during the World Championships in Oregon. She proudly states, “When my hair is clean and bright, I love it and people can find me from a mile away.”

Future Hairstyle Aspirations

Looking ahead, Fraser-Pryce has aspirations to sport an Afro at a championship event, an idea she has yet to realize but one she finds exciting.

Fraser-Pryce’s dual passion for track and hair care illustrates her dedication to both her sporting career and personal expression, making her a role model for many.

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