Introduction to Ultra Violette

Ultra Violette, a popular sunscreen brand from Australia, is now available to consumers in the United States. Known for its commitment to quality and innovative formulation, the brand has garnered a strong following among beauty enthusiasts, editors, and professionals alike.

Brand Overview

Founded with a vision to redefine daily sunscreen use, Ultra Violette’s products prioritize comfort and efficacy. The brand aims to create formulations that integrate seamlessly with other skincare and makeup products, ensuring everyday wearability.

Bec Jefferd, co-founder of Ultra Violette, emphasizes the importance of sunscreen, stating, “Of all the anti-aging products available on the market, sunscreen is the most important.” The brand’s dedication to blending sophistication with functionality has set it apart in a crowded market.

Launch in the US Market

The US launch of Ultra Violette was hosted by Sephora, featuring a selection of four acclaimed SPF 50 products. The offerings include:

• Screen Moisturizer and Primer: A versatile moisturizer that doubles as a makeup primer.
• Matte Facial Sunscreen: Known for its velvety texture and effective sun protection.
• Future Screen Facial Sunscreen Serum: A lightweight option designed for effortless application.
• Sheen Screen Lip Balm: Provides hydration and protection for the lips.

According to the brand, their products are developed in Australia under stringent standards and regulations, ensuring a high level of safety and efficacy in SPF formulations.

Product Highlights

The products are not only functional but are also designed with appealing packaging. The “Lively Screen,” suitable for both face and body, is a lightweight lotion offering UVA and UVB protection without a greasy finish. The formulation leaves skin feeling hydrated and has been well received among users.

Expert Reviews

Adelaide Guissy, Editor

“For months, my most skincare-savvy friend was how to get Ultra Violette sunscreen. They hope someone will get the bottle back for them. I use it as my last skincare step or as a makeup primer. This will become a staple of my routine over the upcoming warm months!”

Eden Stuart, Editor

“After first applying the Velvet Screen SPF 50, I immediately found it lightweight and effective. It’s a great option for everyday use.”

Bella Cacciatore, Senior News Editor

“I’ve had difficulties finding the right sunscreen for my dry, acne-prone skin. Ultra Violette’s texture and finish are impressive, and it integrates well with my skincare routine without causing breakouts.”

Derek Deng, Associate Content Editor

“As a self-proclaimed sunscreen snob, I found the Vibrant Screen SPF to be remarkably undetectable on my skin. It’s a welcome addition to my daily skincare routine.”

Conclusion

The arrival of Ultra Violette in the US market introduces consumers to a brand that expertly marries effective sun protection with the allure of high-quality skincare. With its carefully crafted products designed to meet the needs of a diverse audience, Ultra Violette is poised to make a significant impact on the American beauty scene.