Home Theory isn’t just a design firm; it’s a family’s journey to transform spaces and lives, blending work with passion.
When you think about the story of a home, you might picture a place full of memories, a backdrop to life’s most significant moments. For Sarah Fiel and her family, home is not just where the heart is, it’s the core of everything they do. As the CEO and Senior Interior Designer of Home Theory, Sarah’s mission is simple: to create spaces that feel like home, personalized to fit each client’s story.
The journey to transforming houses into homes has its own deeply personal story. A story that begins in the Midwest and unfolds in the heart of Charlotte, NC.
A Family Story In Every Home
Sarah and her husband Eric, a Licensed General Contractor, have been working together for nearly 20 years, both professionally and personally. This dynamic duo started Home Theory with a vision to change the way people experience home renovations, turning what is often a stressful and overwhelming process into an enjoyable, collaborative journey.
But it’s not just about putting a new coat of paint on a wall or installing shiny new fixtures. Home Theory is about a deep commitment to understanding the people they serve. “Our clients are more than just clients, they’re family,” says Sarah. “We’re not just designing spaces, we’re designing the backdrops for their lives.”
From the outset of any project, Sarah and Eric aim to create an experience that goes beyond renovation. With every design, they infuse their passion for connection, ensuring that each space is more than just functional, it tells a story. Your story.
Building Trust With Transparency
Unlike many renovation firms where you might feel like just another project, Home Theory’s clients feel seen, heard, and supported every step of the way. Sarah and Eric make sure of that. Their clients are involved in every decision, and no detail is too small. “When we renovate a space, it’s not just about the look,” says Sarah. “It’s about how it feels, how it works, and how it represents the family or individual living there.”
This personal touch is reflected in the company’s communication style. Through an easy-to-use online portal, clients stay informed and engaged in real-time throughout the process. “We know renovations are stressful, so we do everything we can to take that off our clients’ plates,” says Sarah. “From regular updates to personalized communication, we make sure everyone feels like part of the team.”
A Homegrown Business With Heart
One of the things that sets Home Theory apart is their authentic commitment to family and community. The Fiel family isn’t just running a business, they’re building a legacy. Their three teenagers are already entrepreneurs themselves, running their own businesses from the family homestead. “It’s important for us to teach them the value of hard work and integrity,” says Sarah. “We all pitch in, whether it’s at home, on a project, or in the community. It’s all connected.”
This sense of togetherness extends beyond their home to the clients they serve. Sarah and Eric’s business practices are rooted in values like honesty, integrity, and excellence. They only bring on team members they truly trust, people they’d welcome into their own home. This foundation of trust is why Home Theory has earned numerous accolades, including the 2024 and 2025 NARI local and regional awards.
Home Theory’s Latest Award: Best Kitchen Designer in Charlotte, NC of 2025
In addition to these industry honors, Home Theory was recently awarded Best Kitchen Designer in Charlotte, NC of 2025by Best of Best Review. This prestigious award celebrates the company’s exceptional design expertise, customer service, and commitment to creating kitchens that are both functional and beautiful.
Sarah’s extensive background in interior design, paired with Eric’s construction expertise, has elevated Home Theory’s kitchen remodels to new heights. The company’s ability to merge aesthetic appeal with practicality has made them a top choice for kitchen renovations in the region.
“We’re not just designing spaces; we’re designing lives,” Sarah reflects. “This award is a testament to the team we’ve built, our values, and our ability to create spaces that truly make a difference in our clients’ lives.”
From Renovations to Accessibility
Sarah’s personal dedication to making homes functional for all stages of life also plays a pivotal role in Home Theory’s approach to design. Her expertise in aging-in-place and accessible design ensures that every project she works on meets the needs of families, individuals with disabilities, or anyone planning for the future. “It’s not just about building beautiful spaces,” Sarah explains. “It’s about building spaces that can grow with you, spaces that feel safe and accessible, no matter what stage of life you’re in.”
This dedication is why Home Theory has become a trusted partner for people in need of specialized design, such as those with mobility challenges or aging parents.
Looking Toward the Future
While Home Theory has already made a name for itself in Charlotte and the surrounding Lake Norman area, the company’s vision is to continue growing and making a positive impact. In fact, their son, now a sophomore in college studying Construction Management, is working with the family business and is expected to take on more leadership in the future. The family legacy is already in motion.
“We’re not just designing spaces; we’re designing lives,” says Sarah. “And we’re proud of the difference we make in the homes and hearts of our clients.”
Home Theory isn’t just a business, it’s a family mission. For Sarah, Eric, and their team, it’s about creating homes that reflect the unique stories of each family they serve. And with every home they transform, they’re making the world feel a little bit smaller, a little bit more connected.
Discover your home’s true potential with Home Theory and create a space where you truly belong.
For more information or to book a Welcome Call, visit www.hometheoryliving.com, or connect with them on Instagramand Facebook.
