In a groundbreaking move to drive societal change, the Minnesota Lynx have partnered with Grammy-winning indie folk band Bon Iver in a multi-year collaboration aimed at tackling gender inequity, domestic violence, and sexual abuse. This unprecedented initiative, announced on May 21, 2025, marks the first time a professional women’s sports team has formally joined forces with a musical artist for community impact.
The initiative was formally introduced during an ESPN broadcast by Lynx captain Napheesa Collier and Bon Iver frontman Justin Vernon. Together, they unveiled a visionary campaign that extends the reach of Bon Iver’s “2 A Billion” initiative—an ongoing social mission to support organizations combating gender-based violence and supporting survivors.
A Cultural First in Sports and Music Collaboration
Unlike traditional philanthropic campaigns, this partnership is distinctive for its scale, duration, and its deep roots in both sports and music communities. By merging cultural visibility with purposeful advocacy, the Lynx and Bon Iver aim to amplify critical conversations about gender equity and survivor support in ways that resonate across diverse audiences.
“This is not just a campaign,” said Collier. “It’s a call to action rooted in empowerment and accountability. We’re using our platforms—both on the court and on the stage—to create real change.”
Vernon echoed this sentiment: “Music and sports both bring people together. With this alliance, we’re channeling that unity toward healing and systemic progress.”
Strategic Grants and Nonprofit Support
As part of the collaboration, Bon Iver has pledged $250,000 in direct grants to 13 nonprofit organizations across Minnesota and western Wisconsin. These grants will support shelters and advocacy groups that offer critical services for survivors of domestic and sexual violence.
Among the nonprofits receiving support are:
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Women’s Foundation of Minnesota
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She Rock She Rock
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Girls Taking Action
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Aurora Center for Advocacy and Education
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Domestic Abuse Project
Each organization brings a unique focus—from youth mentorship to emergency housing and educational outreach—ensuring that the campaign’s impact is holistic and far-reaching.
Year-Round Activations and Community Engagement
The partnership also features a slate of seasonal community events designed to maintain momentum throughout the year. These include:
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Basketball clinics led by Lynx players with a focus on confidence-building for young girls.
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Community conversations and panel discussions featuring survivors, activists, and experts in gender studies.
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The Lynx Changemakers Summit, an annual conference to cultivate young leaders committed to social justice.
Additionally, Bon Iver is expected to host benefit concerts and integrate awareness messaging into future tours, further expanding the campaign’s visibility and fundraising capabilities.
Institutional Commitment to Justice
This partnership is the latest in a series of progressive initiatives by the Minnesota Lynx, who have consistently led the WNBA in advocacy for social causes. From racial justice campaigns to mental health awareness, the team has earned a national reputation as a socially responsible sports franchise.
“Our mission extends beyond basketball,” said Lynx head coach Cheryl Reeve. “We’re here to lead by example—both in our league and in our communities.”
Likewise, Bon Iver’s track record for activism is well-documented. The band has been a prominent supporter of progressive causes, using its influence to raise awareness and funds for various humanitarian issues.
Implications for Broader Cultural Shifts
This alliance sets a new standard for how sports teams and artists can co-create meaningful social impact. In an era where audiences demand authenticity and accountability, the partnership reflects a strategic shift toward integrated, sustained community engagement.
Experts suggest this model could inspire similar collaborations across the entertainment and sports industries. “It’s a blueprint,” said Dr. Lisa Grant, a sociologist specializing in media and culture. “When public figures unite for common good, the ripple effects can be transformative.”
Looking Ahead
With both organizations committed to a multi-year timeline, the initiative is positioned to deliver lasting results. Success will be measured not only in funds raised but in lives impacted, conversations started, and communities strengthened.
“This is just the beginning,” Vernon stated. “We’re building something that will endure.”
