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Yudon Choi Pre-Fall 2025

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Yudon Choi Pre Fall 2025

These days, changing gender-based dress conventions is almost considered a given. But in Switzerland in the 1930s, this was not the case. Swiss author, journalist, and photographer Annemarie Schwarzenbach was a far cry from the crowd. “She was a style icon at the time,” Eudon Choi said of the lean, cropped androgynous woman who was the central inspiration for his pre-fall/fall collection. “In Switzerland, she was an important pioneer of this very boyish look, which was also encouraged by her own mother.”

Using the Garconne wardrobe as a starting point, Choi developed an approachable wardrobe based on clean linings and generous cut tailoring. Striped jackets with cut-off side seams that double as capes, giant moleskine coats with exaggerated storm flaps, and oxford shirts. Removable double collar. While the fit and palette of some of the pieces tend to be a bit vulgar, the chaste look is elevated by the sequined flapper-style shift dress and the figure in the all-over archangel flower print suit. are.

Evoking the more feminine elements of Schwarzenbach’s flowing style, it’s a series of looks that pay homage to the dizzying eclecticism of her approach to dressing. The aforementioned floral halter-neck gown with thigh-high slashes, A-line day frocks and flared separates cut from sheer lace in a geometric pattern add a touch of blood red to a relatively subdued offering. brings a frisson of. This would not have been a failure.

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