Yasmina Rauber empowers women to lead with confidence, clarity, and alignment through her transformative coaching approach.
In the world of leadership and business, the journey to success is often painted with images of power suits, boardrooms, and calculated decisions. For Yasmina Rauber, the journey to leadership was shaped by her unique path, one forged in resilience, reinvention, and a deep commitment to authentic growth. As a seasoned executive with over 35 years of global experience across marketing, finance, trading, and shipping, Yasmina’s career trajectory is far from typical, especially given the male-dominated industries she navigated. Yet, it was a profound personal shift that led her to uncover a new way of leadership, one that was not only effective but also deeply aligned with her values.
The Foundation of Leadership
Yasmina’s story began in industries where the odds were stacked against her. For 25 years, she held senior roles in trading and shipping, sectors traditionally ruled by men. In these environments, Yasmina was often the only woman in the room. Despite the gender bias and challenges she faced, she proved time and again that leadership wasn’t about conforming to the norms set by others. It was about finding her own voice.
“Success wasn’t just about achieving, it was about proving I could do it in a world that told me I couldn’t,” Yasmina reflects. Yet, the price of success, as she would soon learn, was steep. While she was reaching career milestones and earning recognition, she found herself disconnected from her deeper purpose.
When Yasmina became a mother, everything changed. The version of success that she had worked so hard to build started to feel hollow. It was no longer enough to merely perform. The inner conflict between her external achievements and the internal calling for a more authentic leadership model grew stronger. It was a reckoning that cracked her open and led her to rethink what success truly meant.
A Shift in Leadership
It was in this moment of personal transformation that Yasmina redefined what leadership meant to her. No longer willing to suppress her emotions or intuition to fit a mold, she decided to build a new approach to leadership, one that embraced both strength and softness, ambition and alignment. Yasmina understood that she had spent decades leading in a way that wasn’t sustainable, and it was time to lead differently.
She channeled her years of experience into coaching, focusing on empowering other high-achieving women who, like her, were ready for more than the traditional, often rigid, leadership paradigms. Her approach was simple but profound: leadership needed to be rooted in clarity, confidence, and alignment. This wasn’t about working harder; it was about leading smarter, with intention.
Building YAS Coaching & Training
In 2022, Yasmina founded YAS Coaching & Training, a company designed to help women in leadership roles find their own version of success. Her clients are not beginners; they are already successful leaders, founders, and changemakers who want to lead with more clarity, deeper purpose, and alignment with their values.
In addition to her work with individual women leaders, Yasmina has developed a robust corporate training arm. Through a fully flexible series of workshops, she helps organizations strengthen internal communication, collaboration, and emotional intelligence. These programs are tailored to the specific needs of each company, ranging from team alignment and conflict resolution to improving managerial communication and fostering inclusive leadership cultures. Yasmina’s corporate trainings focus on creating workplaces where teams communicate effectively, perform cohesively, and grow sustainably.
Yasmina’s coaching methodology, shaped by her own journey, is built on a few core principles.
Identity and Alignment First: Yasmina believes that women don’t need to be fixed; they simply need to outgrow old ways of thinking and leading. Her coaching helps women reconnect with who they are now, who they are becoming, and how they can align their decisions and actions with their true purpose.
High Standards, Soft Power: Unlike traditional leadership that often emphasizes hard-driving ambition, Yasmina teaches women that they can lead with both strength and softness. No longer does a woman need to harden herself to be heard or shrink to be seen. Her clients learn to redefine power on their own terms.
Structure + Soul: Yasmina offers a blend of practical tools and deep inner work. Her approach integrates time management, boundaries, and communication skills with emotional intelligence, mindset shifts, and embodiment practices. This holistic approach allows her clients to create sustainable growth that doesn’t compromise their well-being.
Growth Without Exhaustion: One of Yasmina’s key insights is that growth doesn’t have to mean harder, faster, or more. By focusing on sustainability, Yasmina helps her clients create expansion that feels as good as it looks, enabling them to achieve success without burning out.
Testimonials from Clients
The impact of Yasmina’s coaching can be seen in the success stories of her clients. Alexandra Anagnostis-Irons, President of Total Marine Solutions, attested to the effectiveness of Yasmina’s work, particularly after a series of time management and vision sessions. “I really enjoyed it,” was the resounding response from the team. The positive energy and high engagement during the sessions spoke volumes, even in a hybrid work environment.
Charlotte Baiwir, Marketing Manager at ADERCO International, shared how Yasmina’s “women in leadership” training helped her build her confidence and leadership skills in a male-dominated industry. “I am the Captain of my boat and nobody has the right to change it,” Charlotte declared after her sessions with Yasmina, illustrating how her coaching had instilled in her a sense of personal ownership over her leadership journey.
Karin Orsel, CEO of MF Shipping Group in the Netherlands, also highlighted the importance of awareness in Yasmina’s training. The team enjoyed the deep conversations that followed the sessions, and many expressed interest in further training. These endorsements show the deep connection Yasmina builds with her clients, fostering transformation and empowerment.
What Makes Yasmina Unique
Yasmina Rauber’s approach to leadership is unique in its focus on authenticity. She doesn’t just teach women how to be better leaders; she helps them reconnect with their inner selves, find alignment, and lead from a place of deep integrity. At the same time, her corporate workshops demonstrate her ability to bridge individual growth with organizational development—helping teams and companies evolve in a human-centered, communicative, and effective way.
What sets her apart is her commitment to combining practical leadership tools with deep personal growth, allowing her clients to achieve sustainable success without sacrificing their well-being or authenticity.
Her journey of transformation, from a high-powered executive in male-dominated industries to a leadership coach who prioritizes alignment and soul-led strategies, demonstrates the power of reinvention and resilience. Yasmina’s path is one of constant growth, both for herself and her clients.
Leading with Purpose, Clarity, and Confidence
Today, Yasmina is not just a coach; she is a leader in her own right, helping other women embrace their leadership potential without compromising their true selves. Her approach resonates deeply with women who are already powerful but are ready to step into a new, more intentional phase of leadership. Whether guiding executives through personal transformation or facilitating corporate teams toward greater cohesion and clarity, Yasmina’s mission remains the same: to create leaders and organizations that thrive through authenticity and purpose.
Yasmina’s clients leave her coaching programs with a renewed sense of purpose, clarity, and confidence, equipped with the tools to lead with both ambition and alignment.
Learn more about Yasmina Rauber and her coaching services by visiting YAS Coaching. Start your leadership transformation today.
