In a crowded wellness market where claims often outweigh substance, Chime Tea stands apart with a bold philosophy: if it doesn’t taste incredible, it doesn’t make the cut. As a luxury tea brand founded by Deanna Hewett, a former hairdresser turned nutritional medicine advocate, Chime Tea isn’t just about what’s in the cup—it’s about the ritual, the flavourful tea, and the pleasure of a special moment.
A Founder’s Journey From Salon To Steeping Pot
Chime Tea was born from personal transformation. After years in the salon industry, Deanna developed chemical sensitivities that led her to pursue a cleaner, more holistic lifestyle. Along the way, she earned a qualification in nutritional medicine and discovered the power of mindful, clean ingredients. But when she searched for teas that reflected her new values, she found a market full of artificial flavours and misleading labels.
So, she did what any passionate wellness rebel would do: she started blending her own. What began as a personal project turned into a quiet revolution—with friends and clients returning for her vibrant, whole-ingredient teas. That grassroots enthusiasm became the foundation for Chime Tea.
From Kitchen Blends To A Cult Following
Deanna began experimenting with organic herbs, spices, and fruits—not to follow trends, but to capture complexity and richness in every cup. Her mission was simple: create a tea that tasted amazing and supported real wellness. No compromises. No gimmicks.
Today, Chime Tea is known for its unapologetically flavourful blends and integrity-first approach. Whether it’s a Luscious Aromatic Chai or French Earl Grey or a Berry Orchard Tisane, each blend is handcrafted to awaken the senses and dance on the palette.
Why Flavour Comes First At Chime Tea – Real Ingredients, Bold Aromatics
“So many teas talk a big wellness game, but fall flat on taste,” says Deanna. “For us, flavour is the whole point—it should surprise you, wake you up, make you feel something.”
Every Chime Tea blend is made with organic, ethically sourced ingredients. There are no shortcuts, no artificial additives, and no watered-down flavours. What you taste is what nature intended: full-bodied, layered, and real.
No Compromise On Wellness
Wellness isn’t an afterthought. Each blend is designed to support the body using time-honoured ingredients known for their health benefits. But instead of leading with claims, Chime lets the flavour speak first—because taking care of yourself should feel like a treat, not a chore.
The Ritual Of Chime: A Moment For You
Drinking Chime isn’t about checking a wellness box. It’s a full-sensory experience: the smell of the leaves, the swirl of colour in the cup, the first sip that actually tastes like something. It’s your pause in a chaotic day. A moment of presence, indulgence, and clarity.
More Than Just Tea
As the brand grows, Chime Tea remains rooted in its original mission: tea that honours both the body and the senses. It’s a refreshing alternative to the wellness noise—a brand that doesn’t chase fads, but instead crafts teas worth returning to.
For those craving a richer tea experience, Chime offers premium loose leaf tea blends that bring joy, balance, and trust to your daily ritual.
Currently, Chime Tea is proudly crafted and available for purchase exclusively in Australia. We’re thrilled to share our blends with our local community and are excited about future opportunities to bring the Chime experience to tea lovers outside Australia.
Explore our full collection of premium teas at Chime Tea. Follow Chime Tea on Facebook and Instagram for updates and more.
