Born from lived experience, moreU is redefining wellness with empathy, intention, and family at its foundation.
The Stress That Sparked a Shift
Johnny Curl never set out to disrupt the wellness industry. He was just trying to help his family and friends feel better. Like many, they were navigating a world of chronic stress, restless nights, and emotional burnout—with few safe, reliable options to turn to. “Everything they tried either made things worse or felt too risky,” Curl remembers. “That helplessness became a daily reality.”
The journey that followed wasn’t about launching a company. It was about listening—to loved ones, to science, and to the quiet, persistent truth that mainstream wellness products weren’t made for everyone.
Turning Pain into Purpose
In the face of limited solutions, Curl began researching everything he could—ingredients, safety profiles, common triggers for sensitive individuals, and why so many people were quietly opting out of wellness products altogether. What he found was a recurring gap: many products were designed for the average consumer, with little regard for the highly sensitive, hormonally imbalanced, or autoimmune-prone individuals who needed different considerations.
With this clarity, Curl made a decision. If the market wouldn’t build what they needed, he would.
Building with Heart, Not Hype
What followed was the birth of moreU, a brand rooted not in trends but in deep empathy. Every element—from the ingredients to the branding—was informed by real conversations with real people who felt overlooked.
Its flagship product, morecalm, reflects that ethos: a daily drink mix developed with a focus on gentle, balanced support. While its formulation is purposeful and research-based, what truly sets it apart is the intent behind it: to create a space in wellness for those often told they’re “too sensitive” for mainstream options.
“There was never a moment when we said, ‘Let’s make a supplement company that does this one thing,’” Curl says. “It was always, ‘How do we help people feel safe and know their struggles are seen and supported?’ That’s what’s been guiding us since day one.”
The Power of Feeling Seen
Feedback from early users revealed something more powerful than product validation—it revealed emotional connection. Messages from parents, individuals with health conditions, and people simply exhausted by ineffective options echoed the same sentiment: someone finally thought of me.
That emotional resonance became moreU’s compass. The team doesn’t chase virality or follow influencer trends. They build quietly, intentionally, and with one mission in mind: wellness that feels personal—because it is.
A Movement, Not Just a Brand
Today, moreU stands not just as a supplement company, but as a symbol of what happens when empathy drives innovation. It’s proof that listening can be revolutionary—and that small, heartfelt decisions can spark big change.
For Curl and his team, success isn’t measured in scale. It’s measured in moments—when someone says they finally feel calm again, or that they’ve found something they trust.
Because for moreU, wellness isn’t about fixing problems. It’s about restoring peace—one person, one story, one sip at a time.
To Learn More
Explore moreU’s evolving story atdrinkmoreu.comor connect with the team onInstagramandTikTokto follow their mission of empathy-first wellness.
