Having worked in the fashion industry for nearly a decade, I’ve developed a kind of sixth sense for what will sell out next. For years, I’ve watched new items skyrocket in popularity and spent hours checking back to see when they’re back in stock. Now you can predict the next best-selling item as soon as it appears in the New Items section. As I was checking out new arrivals at my favorite retailer this morning, my eye caught an expensive-looking tote bag that was destined to be out of stock as soon as it arrived. Introducing the ASOS Design Suede Bowler Tote.
There are some things I pay special attention to when predicting the next sold-out item. First, the sleek design, paired-back minimalist pieces that are currently popular in in-line fashion. Then, an anti-trend edge, without the frills that quickly go out of style, is the key to making it a worthy addition to your wardrobe. Lastly, it’s a colorway that’s current and extremely wearable. With a sleek silhouette, sophisticated brown and burgundy color options, and classic design, this tote bag ticks all your criteria.
The bag itself mimics a bowling bag and features curved shapes on both the front and back panels. Although it has a structured silhouette, the ease of use of the suede material makes the bag less formal, making it perfect for everyday outings. One detail that adds to the premium feel is that the handles are secured from the inside of the bag, maintaining the bag’s paired-back appearance, reminiscent of the design of the rare The Row Margaux bag.
The popularity (and rarity) of the Margaux bag has seen a variety of designers create their own interpretations, from the COS bowling bag to the H&M tote, but given its on-trend hue and price tag of £66, I… I would buy it right away. You’ll want to add the ASOS Design tote to your collection.
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ASOS DESIGN Suede Bowler Tote Bag (Chocolate)
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ASOS DESIGN Suede Bowler Tote Bag (Burgundy)
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