Incontinence is a common issue that impacts millions of people, particularly older adults and those with limited mobility. While many incontinence products focus on absorbency, they often overlook an equally important risk: the bacteria that can lead to urinary tract infections (UTIs). UTIs are one of the most common and costly complications of incontinence, with severe implications for the health and well-being of those who suffer from them. For Dr. Jacqueline Krieger, an ER physician, this problem became personal as she repeatedly treated patients suffering from UTIs tied to incontinence. Driven by her firsthand experience, she founded Athena with UraGuard™ to tackle this issue head-on, combining her medical expertise with innovative product design to create a solution that offers both protection and peace of mind. Athena with UraGuard™ is revolutionizing incontinence care for women with a unique, science-backed approach. Its flagship product, UraGuard™ Shield, is a first-of-its-kind liner designed to fit into any adult diaper or brief. Unlike standard incontinence products that focus solely on absorbency, UraGuard™ helps block bacteria from reaching the urethra, a key entry point for urine infections. This simple but powerful addition to incontinence products provides an added layer of protection where it is needed most, helping to block bacteria before they have a chance to take hold.
Dr. Krieger founded Athena with UraGuard™ out of a deep empathy for those who are affected by UTIs and incontinence. She witnessed firsthand how these infections could devastate the health of her patients, particularly women, who were already dealing with the physical and emotional toll of incontinence. Her clinical experience informed the design of UraGuard™, making it a solution that not only addresses the need for better incontinence care but also tackles the underlying cause of many infections. Athena is committed to creating products that are preventative and reduce risks from the start, helping people live healthier, more confident lives.
The company’s approach reflects a broader trend in healthcare, where there is growing recognition of the importance of prevention. UraGuard™ empowers both users and caregivers, offering a proactive way to manage incontinence. By providing an added layer of defense against bacteria, Athena’s innovation gives individuals greater control over their health, enhancing quality of life and offering peace of mind to those who use its products.
The story behind Athena with UraGuard™ is one of passion and dedication to improving women’s health. Dr. Krieger’s journey from emergency room doctor to entrepreneur is a testament to the importance of leveraging medical expertise to solve real-world problems. Her mission is to redefine incontinence care in a way that has never been done before, with an emphasis on prevention, education, and care that goes beyond the typical solutions available in the market.
Athena with UraGuard™ is a shining example of what happens when medical knowledge meets empathy and innovation. With the company’s focus on empowering users and caregivers and offering a solution that not only addresses the challenges of incontinence but also reduces the risk of UTIs, it stands apart from traditional incontinence products. By blending practical design with a preventative mindset, Athena is poised to make a meaningful impact on the lives of those affected by incontinence and UTIs, all while advancing the conversation around preventive healthcare for women.
To learn more about Athena with UraGuard™ visit their official website here, and stay updated through their social media channels on Facebook and Instagram.
